725 Marketing Automation jobs in the United Kingdom

Head of CRM

London, London Blu Digital

Posted 3 days ago

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Job Description

Our client, a well-known global fashion and sports clothing retailer, is currently looking to recruit a Head of CRM with a salary of up to £70,000 plus bonus.

The role will oversee a team of 6 people and will involve setting the CRM strategy. Responsibilities include managing lifecycle marketing, campaigns, email marketing, trigger-based, and push notifications.

To be considered for this role, you should have experience managing a small team and a background in CRM.

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Marketing Automation Specialist, Sub - Saharan Africa

23401 IDP Education Limited

Posted 267 days ago

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Job Description

Permanent
About IDP

IDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed company, we operate in more than 50 countries around the world.

Our team is comprised of over 7,000 people of various nationalities, ages and cultural backgrounds. Proudly customer-first, our expert people are powered by global technology. Together, we offer unmatched services, helping local dreams become realities, all over the world.

Learn more at

Role Purpose

The Marketing Automation Specialist is responsible for planning, developing, and implementing marketing automation campaigns to nurture leads and drive conversions throughout the customer lifecycle. They will collaborate with key stakeholders to define best practices and ensure targeted communication reaches IDP's core audience.

Location: Lagos, Nigeria
Work Mode: Hybrid

What would you do for us?


Marketing Automation and Lead Nurturing:

  • Plan, develop, and execute automated marketing campaigns across various channels (email, SMS, social media) to drive engagement and conversion across SSA Offices
  • Segment audiences and optimize campaigns for increased effectiveness.
  • Develop optimized content and messaging, email templates, and asset tagging in line with brand guidelines.
  • Oversee and implement lead-scoring processes and customer nurturing campaigns.
  • Analyze potential gaps and opportunities in the sales funnel and create automated campaigns to improve conversion.
  • Develop and provide periodic reports on marketing automation metrics and trends.
  • Conduct A/B testing on subject lines, email copy, layouts, and CTAs to drive conversion improvements.
  • Ensure cross-browser/email compatibility through testing.


Creativity & Innovation:

  • Think "outside the box" to identify new and innovative ideas to improve lead nurturing campaign efficiency.
  • Create online content aligned to influence various customer personas as part of the marketing strategy.


Collaboration:

  • Lead, develop, and maintain a high-performing team to deliver IDP's key marketing objectives.
  • Set clear performance targets for key team KPIs.
  • Regularly meet with country teams to discuss results and best practices.


Reporting:

  • Provide monthly reports to key stakeholders on the standard KPIs of marketing automation campaigns.


Financial Management:

  • Manage budget and resource allocations effectively to deliver business priorities.
  • Exercise appropriate stewardship over IDP assets and intellectual property.   
     
  • /ul>
Required Experience
  • A master's or bachelor's degree in marketing or a related field.
  • 4-6 years of demonstrable experience delivering high-quality marketing solutions with positive, measurable results.
  • Strong understanding of marketing automation workflows and lead nurturing processes.
  • Excellent budget management and cost-benefit analysis skills.
  • Highly effective planning and organization skills with the ability to manage multiple competing priorities.
  • Creative thinker with the ability to develop contemporary marketing content.
  • Highly effective relationship-building and relationship-management skills.   
  • li>Ability to read, analyze, and interpret information effectively.
  • Fluent in English with excellent communication skills across all key methods (oral, written, and nonverbal).   
  • li>Problem-solving skills and the ability to implement creative solutions.


Tech-Savvy:

  • Proficient with marketing automation platforms, CRM systems, and data analysis tools.
  • Experience with data visualization tools (Tableau, Power BI)
  • Experience with SQL or another data query language
  • Experience with demand generation and lead nurturing campaigns
  • Experience with marketing attribution modeling
  • Experience with marketing budgeting and forecasting


Interview Process

  • Chat with the Recruitment Team
  • Technical Assessment
  • Chat with the NG Marketing Team
  • Chat with the Regional Marketing Team
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Marketing Automation Manager

Leicestershire, East Midlands £28000 - £32000 Annually The Portfolio Group

Posted 1 day ago

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Job Description

permanent

Are you an Email Marketing and Automation expert with a proven track record of delivering high-performing campaigns that generate leads and drive sales?

Our client, an established consultancy group supporting SMEs across the UK, is part of a multi-million-pound organisation renowned for its entrepreneurial culture and innovative approach. They're looking for an Automations Campaigns Manager to take ownership of email marketing campaigns, nurture programmes, and customer segmentation strategies to help fuel business growth.

Reporting to the Head of Data & Campaigns, you'll play a pivotal role in shaping the automation and email marketing strategy. You'll transform technical employment law and health & safety topics into engaging, high-quality campaigns that resonate with SMEs, supporting lead nurture and overall business development objectives.

Day to Day

  • Creating and managing email marketing campaigns from concept to delivery.
  • Developing and implementing customer segmentation strategies to maximise campaign performance.
  • Writing engaging newsletters, campaign content, and nurture programme copy.
  • Analysing campaign performance and identifying opportunities for optimisation.
  • Collaborating with senior stakeholders to align content with the brand's tone of voice.
  • Staying ahead of competitor activity, customer behaviours, and emerging trends.
  • Delivering all campaigns on time, to brief, and to the highest quality standard.

YOU?

  • Proven experience in email marketing, automation, and lead generation campaigns.
  • Proficiency with Marketo or similar automation platforms.
  • A creative and curious mind with a passion for producing standout content.
  • Strong data segmentation, analysis, and campaign creation skills.
  • Excellent organisational and time management abilities.
  • Proactive approach with a desire to continuously improve performance.

This is a unique opportunity to take ownership of the email marketing strategy within a dynamic organisation where your ideas and expertise will have a direct impact on business growth. You'll be part of a collaborative, forward-thinking team within a business that values innovation, creativity, and results.

Ready to make your mark? Apply now to find out more!

49231CCR1

INDHIN

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Marketing Automation Manager

LE10 Hinckley, East Midlands The Portfolio Group

Posted 4 days ago

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Job Description

full time

Are you an Email Marketing and Automation expert with a proven track record of delivering high-performing campaigns that generate leads and drive sales?

Our client, an established consultancy group supporting SMEs across the UK, is part of a multi-million-pound organisation renowned for its entrepreneurial culture and innovative approach. They're looking for an Automations Campaigns Manager to take ownership of email marketing campaigns, nurture programmes, and customer segmentation strategies to help fuel business growth.

Reporting to the Head of Data & Campaigns, you'll play a pivotal role in shaping the automation and email marketing strategy. You'll transform technical employment law and health & safety topics into engaging, high-quality campaigns that resonate with SMEs, supporting lead nurture and overall business development objectives.

Day to Day

  • Creating and managing email marketing campaigns from concept to delivery.
  • Developing and implementing customer segmentation strategies to maximise campaign performance.
  • Writing engaging newsletters, campaign content, and nurture programme copy.
  • Analysing campaign performance and identifying opportunities for optimisation.
  • Collaborating with senior stakeholders to align content with the brand's tone of voice.
  • Staying ahead of competitor activity, customer behaviours, and emerging trends.
  • Delivering all campaigns on time, to brief, and to the highest quality standard.

YOU?

  • Proven experience in email marketing, automation, and lead generation campaigns.
  • Proficiency with Marketo or similar automation platforms.
  • A creative and curious mind with a passion for producing standout content.
  • Strong data segmentation, analysis, and campaign creation skills.
  • Excellent organisational and time management abilities.
  • Proactive approach with a desire to continuously improve performance.

This is a unique opportunity to take ownership of the email marketing strategy within a dynamic organisation where your ideas and expertise will have a direct impact on business growth. You'll be part of a collaborative, forward-thinking team within a business that values innovation, creativity, and results.

Ready to make your mark? Apply now to find out more!

49231CCR1

INDHIN

This advertiser has chosen not to accept applicants from your region.

Marketing Automation Manager

IO Global

Posted 393 days ago

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Job Description

Permanent

Summary 

We are seeking a talented Email Marketing Specialist to join the Midnight team at IOG. Midnight is a regulatory-friendly data protection-based blockchain that safeguards sensitive commercial and personal data, protecting fundamental freedoms of association, commerce, and expression for developers, companies, and individuals. Midnight utilizes a novel data protection-first programming model and ZK proofs.

As Email Marketing Specialist, you will support email marketing campaigns, manage workflows for outbound communications with our developer community and create inbound demand generation from prospective partners. You will use your marketing automation expertise and demand generation experience to help build, execute, and manage multi-channel programs.

We are looking for an analytical and creative individual who is a skilled communicator and able to collaborate with various internal and external teams. Current knowledge of HubSpot or other CRM systems best practices and techniques is essential to this role. 

Duties

Strategy & Planning

  • Establish strategies and priorities for the development and enhancement of email communications
  • Work with the marketing team to define content for email templates, inbound workflows, landing pages and community newsletters.
  • Building and updating global programs; this includes lead management processes, data normalization and other operational projects as needed

Email Execution & Performance Testing

  • Execute automated HubSpot email and multi-channel campaigns through CRM(s)
  • Run A/B and multivariate testing; analyze campaign results, help develop benchmarks, and report on performance
  • Partner with creative services to optimize and test email design, copy and workflows.

CRM Data Management

  • Segmenting and analyzing the prospect database to support campaigns
  • Enforce compliance guidelines and policies globally such as GDPR
  • Maintenance of HubSpot marketing dashboards and campaign reporting
  • Keeping CRM contact data, lists and permissions in HubSpot clean and up to date

Requirements

Key Competencies

  • Have a keen interest in Blockchain technology developments, trends in Web3, and market/competitive developments in this space.Embodies flexibility, transparency, and ownership over responsibilities
  • Proven track record of successfully managing multiple priorities while maintaining a positive, professional image of the organization
  • Ability to lead and participate in special projects
  • Ability to handle confidential information with the utmost level of professionalism
  • Performs well on cross-functional project teams and with external vendors
  • Excellent written and oral communication skills
  • A strong team player, results oriented, metrics driven and capable of working in a fast paced, changing environment.

Education and Experience 

  • 3+ years experience in an email marketing role
  • Experience using HubSpot Marketing Hub and Sales Hub
  • Proficient operational knowledge of email marketing and marketing automation technology
  • Has basic knowledge of web development and/or email development (including HTML/CSS) and able to use design software at a basic level
  • Strong organizational and communication skills, and comfortable presenting work.

Benefits

  • Remote work
  • Laptop reimbursement
  • New starter package to buy hardware essentials (headphones, monitor, etc)
  • Learning & Development opportunities
  • Competitive PTO 

At IOG, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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Marketing Automation Executive

Greater Manchester, North West £33000 - £36000 Annually The Portfolio Group

Posted 1 day ago

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Job Description

permanent

(phone number removed)CC

INDMANS

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Marketing Automation Executive

Davyhulme, North West The Portfolio Group

Posted 4 days ago

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Job Description

full time

(phone number removed)CC

INDMANS

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Senior Marketing Automation Manager

08174 SenseisTalent

Posted 13 days ago

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Job Description

Permanent
Posición: Senior Marketing AutomationLocalización: Sant Cugat o Madrid (modelo híbrido, 2 días en oficina)Industria: Banca / Servicios FinancierosTipo: Senior | Perfil estratégico (hands-on)El contexto

La empresa se encuentra en un momento de expansión y maduración en su estrategia de marketing automatizado, buscando consolidar los journeys comerciales con sus clientes y maximizar el impacto de sus comunicaciones personalizadas a través de Adobe Campaign Classic y, ampliando con el stack de Adobe, como Adobe Experience Platform.

La misión

Liderar el diseño, gestión y ejecución de journeys automatizados, optimizando la relación con clientes a lo largo de su ciclo de vida, e impulsando las capacidades de la suite Adobe para generar valor de negocio.

Responsabilidades claveEficientar la metodología de diseño de journeys junto con los negocios.Diseñar propuestas de journeys en base a requisitos comerciales.Asegurar que los briefings de journeys reflejen reglas y expectativas.Gestionar la puesta en producción: configuración, testeo y QA.Implementar mejoras para aumentar el uplift de los journeys.Crear alertas basadas en reglas para solventar incidencias.Colaborar con IT y proveedores para mejorar Adobe Campaign.Acompañar proyectos de mejora de base de datos y capacidades de plataforma.Colaborar con inteligencia de negocio en dashboards de seguimiento.Promover mejores prácticas dentro del equipo.RequirementsGrado en Marketing, IT o similar.4+ años en CRM con foco en automatización del ciclo de vida del cliente.Experiencia liderando equipos y relacionándose con áreas como Marketing o BI.Dominio de Adobe Campaign Classic y AEP.Conocimiento de conceptualización y optimización de journeys.Capacidad analítica, metódica y orientación al detalle.Dominio de SQL (mín. 2 años).Conocimientos en JavaScript, JSON, API integrations.Nivel de inglés mínimo B2.Benefits31 días de vacaciones retribuidas al año.Flexibilidad horaria.Condiciones bancarias: cuenta, préstamos y descuentos en productos y servicios financieros, sumado a un plan de pensiones de Empleo.Base sólida y sostenible, con un entorno de trabajo seguro y fiable. Tienes la libertad y la confianza para hacer la mejor contribución posible.Cesta de navidad.Ayuda escolar y alimentaria a través de tickets restaurante o tarjeta prepago.Seguro de salud.Trabajo híbrido, 2/3 días de teletrabajo.Plan de retribución flexible.Salario competitivo.
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Product Marketing Specialist - Automation, Digital and Learning

Portsmouth, South East Danaher Corporation

Posted 2 days ago

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Job Description

Bring more to life.
Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics, and biotechnology?
At Cytiva, one of Danaher's ( 15+ operating companies, our work saves lives-and we're all united by a shared commitment to innovate for tangible impact.
You'll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher's system of continuous improvement, you help turn ideas into impact - innovating at the speed of life.
Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.
At Cytiva you will be able to continuously improve yourself and us - working on challenges that truly matter with people that care for each other, our customers, and their patients. Take your next step to an altogether life-changing career.
Learn about the Danaher Business System ( which makes everything possible.
The Product Marketing Specialist - ADL is responsible for the development and execution of targeted marketing growth strategies for Automation, Digital and the Blended Learning (ADL) portfolio, a ~$10M business.
This position reports to the Marketing Director for Enterprise Solutions, Aseptic Filling, Automation, Digital, Blended Learning, Process Development and Validation Services businesses within the Hardware Solutions operating company. The role will be an on-site role.
Key responsibilities:
+ Marketing strategy and planning: Develop and implement the annual marketing growth plan for the ADL business unit, aligning with broader organizational goals.
+ Campaign development: Design and execute targeted, omnichannel marketing campaigns to increase brand awareness, generate qualified leads, and drive pipeline growth across key segments.
+ Content creation and sales enablement: Collaborate with product management, sales, creative agencies, and Marcom to create compelling, persona-driven messaging and sales tools-including case studies, digital assets, and value propositions. Lead go-to-market efforts for new product launches as part of Launch Excellence.
+ Cross-functional collaboration: Work closely with product, sales, and global/regional marketing teams to ensure consistent and aligned messaging across all channels. Serve as the subject matter expert for ADL portfolio-specific new product introductions (NPIs).
+ Market and competitive intelligence: Conduct voice-of-customer (VOC) research, monitor industry trends, and analyze the competitive landscape to inform strategy and refine product positioning.
The essential requirements of the job include:
+ Bachelor's degree in Life Sciences, business, or a related field (MBA preferred).
+ 5 years' experience in marketing/ product management/ sales/ marketing communications with a strong understanding of the Life Sciences and/or the Biopharma industry.
+ Demonstrated experience in developing strategic plans and managing marketing projects (e.g., content development, campaign management), with knowledge of building the marketing funnel and sales processes.
+ Strong leadership, communication and collaboration and project management skills with proven ability to drive and manage initiatives in matrixed environment
+ Strong business acumen, financial, organizational and relationship building skills.
Travel, Motor Vehicle Record & Physical/Environment Requirements:
+ Ability to travel globally 10% for external customer facing meetings and internal Kaizen workshops.
It would be a plus if you have previous experience in:
+ Danaher Business Tools (DBS): Transformative Marketing, Launch Excellence, Strategic Segmentation and PSPs.
Cytiva, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it's a health care program or paid time off, our programs contribute to life beyond the job.
We look forward to your application.
Danaher
Join our winning team today. Together, we'll accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit .
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