4,588 Marketing Automation Specialist jobs in the United Kingdom

Marketing Automation Specialist

As a Marketing Automation Specialist, you will be heavily involved in setting up automated email campaigns. A main part of the role would be to work with a Marketing Director to build out complex B2B automated campaigns through Pardot. The key focus of this role is to take ownership of campaigns that are sent out to select regions in both a strategic and a hands-on capacity.

Key Skills

• Knowledge of Marketing Automation in a professional setting with a B2B Marketing Automation system (Pardot, Hubspot, Marketo)
• Experience building up digital assets (landing pages, forms and emails)
• Experience with hands-on execution of Marketing Automation campaigns

The company itself are a large well known organisation in their industry. They're very heavily invested in their Salesforce technology stack and are even one of Salesforce biggest customers within the UK and their industry sector.

If you find that this role is something that you would like to know more about please get in touch by either applying with an up to date version of your CV or feel free to reach out via the contact information below.

- Email - (url removed)

- Telephone - (phone number removed)

Our client is seeking a skilled Marketing Automation Specialist to enhance their digital marketing efforts. Based in **Southampton, Hampshire, UK**, this role will be instrumental in leveraging marketing automation platforms to drive lead generation, nurturing, and customer engagement. You will be responsible for designing, implementing, and optimising automated marketing campaigns across various channels. The ideal candidate has a strong understanding of marketing automation tools, data analysis, and campaign performance metrics, combined with a creative approach to campaign development.

Key Responsibilities:

• Design, build, and maintain automated marketing workflows and campaigns using platforms such as HubSpot, Marketo, or Pardot.
• Develop email marketing campaigns, landing pages, and lead nurturing sequences.
• Segment customer databases and create targeted marketing communications.
• Monitor, analyse, and report on campaign performance, identifying areas for optimisation.
• Collaborate with the marketing team to align automation strategies with broader marketing objectives.
• Ensure data accuracy and integrity within the marketing automation platform.
• A/B test campaign elements (subject lines, content, calls-to-action) to improve effectiveness.
• Manage marketing automation platform administration, including user management and integrations.
• Stay up-to-date with the latest trends and best practices in marketing automation and digital marketing.
• Work with the sales team to ensure seamless lead handoff and effective lead scoring.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
• Proficiency in email marketing best practices, segmentation, and analytics.
• Strong understanding of lead generation, nurturing, and scoring methodologies.
• Experience with A/B testing and campaign optimisation.
• Excellent analytical skills and the ability to interpret complex data.
• Proficiency in HTML/CSS for email and landing page development is a plus.
• Strong written and verbal communication skills.
• Detail-oriented and highly organised.
• Experience working in a hybrid work environment.

This role offers an exciting opportunity to take ownership of critical marketing automation initiatives and contribute to significant growth. Join a dynamic marketing team focused on innovation and results.

Marketing Automation SpecialistnAs a Marketing Automation Specialist, you will be heavily involved in setting up automated email campaigns. A main part of the role would be to work with a Marketing Director to build out complex B2B automated campaigns through Pardot. The key focus of this role is to take ownership of campaigns that are sent out to select regions in both a strategic and a hands-on capacity.nKey SkillsnKnowledge of Marketing Automation in a professional setting with a B2B Marketing Automation system (Pardot, Hubspot, Marketo)nExperience building up digital assets (landing pages, forms and emails)nExperience with hands-on execution of Marketing Automation campaignsnThe company itself are a large well known organisation in their industry. They're very heavily invested in their Salesforce technology stack and are even one of Salesforce biggest customers within the UK and their industry sector.nIf you find that this role is something that you would like to know more about please get in touch by either applying with an up to date version of your CV or feel free to reach out via the contact information below.n- Email - (url removed)n- Telephone - (phone number removed)

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OverviewnOur clients is a leading provider of cloud communications solutions. They help businesses across the globe to enhance their customer engagement and experience. From their omni-channel cloud contact center solution to bespoke integration systems, they use cutting-edge technology to transform communications and make mass personalization a reality. This includes their development of AI and propensity modelling to create the seamless end-to-end customer journeys that inspire loyalty and power the success of organizations worldwide.

Job DescriptionnWhat we are looking for.

As they expand globally, they are looking for a Marketing Automation Specialist to support the wider marketing and sales team in developing end-to-end lead nurture, email campaigns and marketing funnels within Marketo. Forming a key component of the Marketing function, the Automation Specialist will champion the marketing automation platform, optimise programs for lead nurture and ensure that the marketing database is well maintained. This is an office-based vacancy and as such we expect all applicants to be willing to commute to our offices a minimum of 3-4 days per week as per our hybrid working policy.

Responsibilities

Marketing Automation

Manage the company’s Marketing Automation platform (Adobe Marketo).

Maintain the marketing databases, uploading contacts from various sources, ensuring data is high-quality and up-to-date, and segmenting the databases effectively to optimise nurture programmes.

Build and send attractive, relevant, and engaging targeted emails designed to deliver key messaging and content to nurture contacts through the marketing funnel.

Build and optimise automated outbound email delivery programmes to ensure regular communications with relevant segments.

Test and analyse variations in design, wording, subject lines, etc., for continual optimisation of KPIs.

Update the marketing database and CRM as required.

Develop KPIs that provide meaningful analysis of performance.

MQL Nurture and Handover

Oversee the process of qualifying high-quality Marketing Qualified Leads.

Oversee the handover of Marketing Qualified Leads to the Sales teams and apply feedback from Sales to digital marketing activities.

Report on MQL generation to Senior Leadership Team and calculate contribution of Marketing activities to pipeline values.

Marketing Support

Support campaign work across international marketplaces as required.

Support brand and communications activities, e.g. PR, web and video projects.

Contribute to internal communications and events to promote our culture.

Support the sales department with a range of targeted collateral, campaigns and presentation preparation.

Build positive relationships with other departments to support effective lead generation and content creation.

About you

Experience with Enterprise-level Marketing Automation platforms, e.g. Adobe Marketo, Oracle Eloqua, or Salesforce Pardot.

Proven experience in developing and nurturing leads sourced through marketing campaigns.

Proven experience in delivering external and internal communications.

Experience of analysing campaign data to provide meaningful insights.

Experience of running marketing campaigns, including digital. Highly creative.

Good written and spoken communication, able to articulate technical concepts in straightforward language.

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OverviewnThis is an amazing opportunity for an email marketing enthusiast to add value to the company’s growing marketing automation activity, joining our energetic and fast-paced Hult Marketing Automation Team at its head office in London. In the role of Marketing Automation Specialist you will report to the Marketing Automation Manager, leveraging data and Salesforce Marketing Cloud functionality to build, optimise and better report on our email campaigns.

You will work closely with the Brand Marketing, Event Marketing & Creative teams to drive high quality email campaigns across all stages of our customer cycle. We are looking for a highly motivated and self-driven individual, that wants to step up and push new technology across our campaigns. This role is ideal for someone who has good CRM campaign experience but looking to develop more technical understanding and skills within the Salesforce Marketing Cloud environment.

Key responsibilities

Working with Marketing Automation Specialists to build and execute efficient, intelligent email campaigns and automation programs.

Liaising with marketing, creative and copy stakeholders to coordinate high volume email campaigns across our customer lifecycle

Monitor automation health reporting and proactively troubleshoot any issues that arise

Work to optimise existing automations to ensure best practice

Support on any projects that may impact Salesforce Marketing Cloud

The right candidate will have a great opportunity to develop a career with a friendly and supportive team, in a fast-growing space, working with technology, brand marketing and digital marketing.

Key Skills

Able to work in a fast-paced, rapidly changing environment

Ability to communicate well with cross-functional stakeholders

Motivated to learn and grow within the role

Experience with Salesforce Marketing Cloud or similar Email Marketing platform

Interest in technology side of marketing

KPI focused

HTML editing

SQL knowledge preferred

Experience

Good written and spoken English skills

Digital marketing: 2+ years

Worked with HTML

SQL experience or strong appetite to learn

About usnHult is a new kind of non-profit business school that constantly innovates to meet the needs of students, employers, and society in a world that is changing faster than ever before. More than a business school, Hult is a dynamic and multicultural community that educates, inspires, and connects some of the most forward-thinking business talent from around the world.

What we donHult International Business School is a non-profit educational pioneer and the first triple accredited US business school. Ranked by the Financial Times, Economist, Forbes, and Bloomberg Businessweek, Hult offers undergraduate, graduate, and executive education programs across its global campuses and rotation centers in Boston, San Francisco, London, Dubai, and New York. The school’s philosophy is that business skills can only truly be learned by doing. By immersing students from all over the world in practical, hands-on experiences from day one, this fresh approach to education is creating a global community of confident, entrepreneurially minded graduates, ready to tackle the challenges of tomorrow.

Solving problems and overcoming challenges is what our students do: all year, every year. We bring together creative, open-minded people from all over the world to find solutions to the world’s most pressing issues by doing business, not just studying it. So they graduate with the skills and the mindset to be ready for anything.

And now we’re looking for talented workforce that think the same way.

We seek to promote an environment for our students, faculty, and staff that welcomes people from all backgrounds, ethnicities, races, religions, genders, sexual identities, abilities, and personal circumstances in a spirit of inclusivity and belonging. At Hult, we believe that it’s through our diversity that we find our strength.

Mission statementnWe strive to be the most relevant business school in the world. By using our global reach and always being creative, entrepreneurial, and on the cutting edge, our aim is to have a positive impact on individuals and organizations by transforming their management practices. In so doing, we hope to be the business school of choice for existing and aspiring leaders. We will contribute to sustainable growth, helping leaders to integrate commercial success and societal well-being.

Equal opportunities at HultnHult is dedicated to actively creating a diverse and inclusive environment and is proud to be an equal opportunity employer. We are committed to providing opportunity regardless of gender, religion, race, color, sexual identity, disability, ethnicity, age, and all the individual identities that make us unique. If you require any accommodation to assist you in the interview process, please submit this with your inquiry.

Hult offers competitive salaries and benefits in a global, empathetic, and highly multicultural working environment. If you are motivated by the prospect of an international career with a dynamic and forward-thinking school, we’d love to hear from you.

Want to learn more about life at EF? Follow us on social.

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Overview

Job Title: Marketing Automation SpecialistnLocation: Primarily Remote with Occasional TravelnSalary: £35K - £40K DOEnWhat Youu2019ll Be Doing

Design & Execute Campaigns: Create and deploy sophisticated email campaigns and nurture streams using Pardot and Marketing Cloud.nOptimise Lead Generation: Develop dynamic landing pages, forms, and content that convert leads into loyal customers.nData-Driven Strategy: Manage segmentation, ensure data hygiene, and analyze performance metrics to drive smarter marketing decisions.nContinuous Improvement: Implement A/B testing and use performance analytics to refine campaigns and boost engagement.nEnsure Compliance: Uphold best practices in data privacy and campaign quality (GDPR, CAN-SPAM, etc.).nAbout You

You bring established experience in marketing automation, preferably in a B2B or recruitment context.nYou have proven expertise with Pardot and Marketing Cloud.nYou possess a strong understanding of Salesforce CRM integration and campaign analytics.nYou are skilled in HTML/CSS for email and landing page customization.nYour analytical mindset allows you to turn data into actionable insights.nYou excel in project management with a keen attention to detail.nBonus Points

Salesforce Pardot CertificationnSalesforce Marketing Cloud CertificationnWhy Choose Us

Join us at an exciting time as we strive to make the future work for everyone! As part of our organization, youu2019ll be part of a united team of over 30,000 colleagues across 60 countries. We believe in Courage, Collaboration, Customer at the Heart, Inclusion, and Passion in everything we do.nGrowth and Development

Here, youu2019ll have endless opportunities to grow across various roles within our extensive portfolio. We empower you to work efficiently while achieving a healthy balance between work and life. With world-class resources for upskilling and development, you can satisfy your curiosity and share your knowledge to grow together.nOur Interview Process

Expect a two-stage interview process:nStage One: Face-to-face interview with competency-based questions and a technical task.nStage Two: Virtual interview with senior stakeholders.nInclusion

We believe in talent, not labels. Our culture fosters belonging and purpose, ensuring everyone can thrive and feel engaged. We are proud to be an Equal Opportunity Employer, committed to equity, inclusion, and diversity.nAccommodations

We are dedicated to providing an inclusive and accessible recruitment process for all candidates. If you need any accommodations or support due to a disability or special circumstances, please let us know. We will work with you to ensure your needs are met throughout the hiring process.nAdecco is a disability-confident employer. It is important to us that we run an inclusive and accessible recruitment process to support candidates of all backgrounds and all abilities to apply. Adecco is committed to building a supportive environment for you to explore the next steps in your career. If you require reasonable adjustments at any stage, please let us know and we will be happy to support you

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About the role

We are seeking a highly skilled and experienced Marketing Automation Specialist to join our team. The ideal candidate will have a strong background in marketing automation, with a focus on hands-on experience setting up campaigns and working with Salesforce Marketing Cloud. This role requires a minimum of 3 years of experience in marketing automation, with a proven track record of success in driving business growth through automated marketing strategies.nWhat you will be doing

Design, develop, and execute multi-channel marketing automation campaigns using Salesforce Marketing Cloud, Journey Builder and other marketing automation toolsnCreate and manage email marketing assets for sync to SFMCnCollaborate with cross-functional teams to align marketing automation strategies with business objectivesnAnalyze campaign performance data to optimize future campaigns and improve ROInProvide training and support to internal stakeholders on marketing automation tools and processesnAssist with troubleshooting technical issues related to marketing automation platforms and integrations on Salesforce Marketing CloudnHelp to develop and maintain documentation of marketing automation processes and procedures on Salesforce Marketing CloudnStay up-to-date with the latest marketing automation trends and best practicesnWhat you need to be great in this role

6-8 years of experience in marketing automation, with a focus on hands-on experience setting up campaignsnProven experience working with Salesforce Marketing CloudnStrong understanding of marketing automation principles, including lead scoring, segmentation, and personalizationnExperience with email marketing, lead nurturing, and demand generationnStrong analytical skills, with ability to analyze campaign performance data and make data-driven decisionsnExcellent communication and project management skills, with ability to collaborate with cross-functional teamsnBachelor's degree in Marketing or related fieldnExperience with other marketing automation platforms, such as MarketonExperience with Knak, the no code email and landing page creation platformnKnowledge of HTML, CSS, and JavaScriptnExperience with A/B testing and experimentationnExperience with WhatsApp campaign management tools such as JumpernCertification in marketing automation, such as Salesforce Certified Marketing Cloud SpecialistnReq ID: 14417n#LI-KA1 #LI-midsenior #LI-OnsitenOur values

Be

Ambitious

to succeednBe

Imaginative

to push the boundaries of what’s possiblenBe

Inspirational

to do groundbreaking worknBe

always learning and listening

to understandnBe

Results-focused

to exceed expectationsnBe

actively pro-inclusive and anti-racist

across our community, clients and creationsnOLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.nOLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

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Our client is seeking a talented and experienced Marketing Automation Specialist to join their dynamic marketing team. This is a fully remote position, allowing you to contribute to our client's success from the comfort of your own home, anywhere within the UK. The ideal candidate will have a deep understanding of marketing automation platforms, email marketing best practices, and lead nurturing strategies. You will be responsible for developing, implementing, and optimizing automated marketing campaigns to drive engagement, generate leads, and support sales efforts. This role requires a strategic thinker with strong analytical skills and a passion for leveraging technology to achieve marketing goals.

Key Responsibilities:

• Design, build, and maintain scalable marketing automation workflows and campaigns.
• Segment customer databases for targeted and personalized marketing communications.
• Develop and execute email marketing campaigns, A/B testing content, and optimizing delivery.
• Manage lead scoring and lead nurturing programs to improve conversion rates.
• Integrate marketing automation platforms with other marketing and sales systems (e.g., CRM).
• Monitor campaign performance, analyze data, and provide actionable insights and recommendations for improvement.
• Ensure data accuracy and compliance with GDPR and other relevant privacy regulations.
• Collaborate with content creators, designers, and marketing managers to develop compelling campaign assets.
• Stay up-to-date with the latest trends and best practices in marketing automation and digital marketing.
• Develop and maintain reporting dashboards to track key marketing metrics.
• Automate reporting processes for marketing activities.
• Troubleshoot and resolve technical issues related to the marketing automation platform.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 4 years of experience in marketing automation, email marketing, or digital marketing.
• Proven expertise with one or more major marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Salesforce Marketing Cloud).
• Strong understanding of CRM systems (e.g., Salesforce) and their integration with marketing automation.
• Excellent analytical skills with the ability to interpret data and derive insights.
• Proficiency in HTML/CSS for email template customization is a plus.
• Strong understanding of lead generation, nurturing, and scoring principles.
• Exceptional written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Self-motivated and able to work independently in a remote setting.

This exciting opportunity based in Norwich, Norfolk, UK , is perfect for a dedicated marketing professional who excels in a remote-first environment. If you're ready to drive impactful marketing automation strategies, apply today.