228 Marketing Automation Specialist jobs in the United Kingdom
Marketing Automation Specialist
Posted 4 days ago
Job Viewed
Job Description
The Pepperstone story started in 2010. We know what it’s like to trade the world’s markets. Our team describes us as a place for the curious and the driven, and we like to do things a little differently; as a transformative global fintech, we’re digital, nimble, connected, and united in our vision to create a better way to trade.
We thrive on progress – for our clients and for ourselves. Our organisational culture is ever-evolving, vibrant, diverse, global, and results-focused. You’ll find our 550+ team currently across 11 locations and 9 time zones.
The Role
The Marketing Automation Specialist plays a key role in managing our marketing automation platform and maximizing its potential. You'll have the exciting opportunity to design, implement, and optimize campaigns across a variety of channels.
In this role, you'll work closely with cross-functional teams, including marketing, sales, design, and product, to ensure we deliver consistent messaging and create seamless customer experiences.
As our Marketing Automation Specialist, your key responsibilities will include:
Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
- Responsible for the management of all email nurture tracks, and continually evaluating them against conversion and retention KPI targets
- Design and implement efficient workflows to nurture leads, engage customers, and drive conversions.
- Maintain Marketing Automation integration with Salesforce CRM and assist in the integration of additional platforms into the marketing automation software
- Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
- Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.
- Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
- Support essential marketing operations initiatives in Salesforce Cloud Suite such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
- Analyze campaign performance metrics to identify areas for improvement and optimize strategies.
- Develop and maintain audience segmentation strategies to personalize messaging and maximize impact.
- Work closely with cross-functional teams, including sales, content, and design, to ensure alignment and effectiveness.
- Implement A/B testing to optimize campaigns and continuously improve results.
About you
- 5+ years of experience as a Marketing Automation Specialist, or similar role
- Highly proficient with the Salesforce Marketing Cloud; Journey builder in particular
- An understanding and wording knowledge of HTML, CCS & AMPScript
- A proven track record of deploying new client journeys; from scope to deployment and optimisation
- Demonstrated ability to improve campaign performance, generate leads, and achieve conversion / retention KPI’s with marketing automation campaigns
- Excellent judgment, decision making, networking and high-level communication skills
- Proven track record of building and deploying effective segmentation strategies
- Innovative mindset with the ability to work independantly, problem solve
- Strong project management and organisational skills needed to juggle multiple projects simultaneously, and the ability to flourish in a fast paced and collaborative environment
- Excellent attention to detail
- The ability to learn and adapt to new technologies and marketing trends is essential.
- Ability to be available across time zones ad-hoc, as required
- Ability to live the Pepperstone values
- Committed to ongoing learning and development
Why you will enjoy working with us
- Competitive salary structure including company bonus scheme
- Flexible and hybrid working
- Remote working option - work from anywhere for up to 6 weeks per year
- 10 days of Company paid sick leave annually
- 25 days of paid vacation
- 3 paid volunteering days per year & Workplace Giving Program
- Comprehensive medical insurance with coverage for your healthcare needs
- Pension fund
- Employee referral bonuses for referring top talent to the company
- Ongoing personal development & learning opportunities
- Periodic recognition and reward programs for outstanding performance and achievements
- Frequent events and celebrations
- Genuinely collaborative and friendly culture
- Employee Assistance Program & Wellbeing Initiatives
More about Pepperstone
We’re a regulated online Forex and CFD trading platform. With the scale of a global fintech and the agility of a start-up, we arm our clients with everything they need to take on the global markets with confidence. You will be part of a wider passionate and friendly team, and whilst things may not always go to plan, we learn quickly and move forward with impact. To learn even more visit Pepperstonecareers.com and
We understand it’s important to do due diligence on a prospective employer, and see what our team is saying on Glassdoor . We respect our team members’ experiences and will never pay to remove a negative review.
Pepperstone is an equal-opportunity employer. We are passionate about building a diverse workplace and strongly encourage applications from any background.
“We are a 2025 Circle Back Initiative Employer – we respond to every applicant”.
We will be reviewing applications as they come through, so if this is an opportunity that excites you, don't wait. Express your interest by clicking the apply button below as soon as possible.
Note to external agencies: While we appreciate the efforts of external recruitment agencies, we prefer to engage directly with applicants for this opportunity.
#Li-Hybrid
Marketing Automation Specialist (temporary 12 months)
Posted 5 days ago
Job Viewed
Job Description
The Marketing Automation Specialist is an essential member of the Digital Experience team who will be responsible for the creation of automated campaigns and management of the Marketo Platform. This role will be an individual contributor in the design and maintenance of our global lead generation backbone, Marketo, and related tools and systems. Reporting directly to the Demand Generation Leader of Digital and partnering with them to help design and execute successful programs/campaigns to build brand awareness, enable campaign innovation, define processes that help optimize the user experience, and develop programs to support successful stakeholder leverage of our marketing systems. We are looking for someone who can take ownership of the Marketo platform and help us drive it forward within our EMEA markets.
**JOB DUTIES:**
+ Automate and improve data integrity and data management initiatives, including segmentation implementation and analysis, list management, and lead processes for Salesforce.com.
+ Measure, analyze, report and optimize campaign conversion performance daily to ensure that the department hits it's KPIs
+ Monitor and consistently improve lead scoring and lead flow
+ Leverage third-party research to stay ahead of global industry trends related to digital demand generation and multi-channel marketing
+ Implement A/B testing strategies to enhance the demand creation process, including response and conversion rates and multivariate testing
+ Create, update and implement templates and landing pages to support marketing activities
+ Ensure best practices are being adhered to for email marketing a
+ Provide support in reporting on KPI's across all territories
+ Ensure usage of templates and landing pages across EMEA
+ Be able to carry out data uploads and changes to data with the system
**YOU MUST HAVE**
+ Experience working with Marketo and Salesforce.com or other marketing automation and CRM platforms
+ Tactical, hands-on experience with lead forecasting, reporting, and analysis
+ Self-starter who excels at multitasking and thrives in a fast-paced environment
+ Excellent organizational and time management skills, with the ability to prioritize and shift workload to meet deadlines
**WE VALUE**
+ Ideally a Marketo Certified Expert or working towards a similar Marketo qualification
#LI-KM1
#LI-HYBRID
Resideo is a $6.76 billion global manufacturer, developer, and distributor of technology-driven sensing and control solutions that help homeowners and businesses stay connected and in control of their comfort, security, energy use, and smart living. We focus on the professional channel, serving over 100,000 contractors, installers, dealers, and integrators across the HVAC, security, fire, electrical, and home comfort markets. Our products are found in more than 150 million residential and commercial spaces worldwide, with tens of millions of new devices sold annually. Trusted brands like Honeywell Home, First Alert, and Resideo power connected living for over 12.8 million customers through our Products & Solutions segment. Our ADI | Snap One segment spans 200+ stocking locations in 17 countries, offering a catalog of over 500,000 products from more than 1,000 manufacturers. With a global team of more than 14,000 employees, we offer the opportunity to make a real impact in a fast-growing, purpose-driven industry. Learn more at Resideo, we bring together diverse individuals to build the future of homes. Resideo is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status. For more information on applicable U.S. equal employment regulations, refer to the If you require a reasonable accommodation to apply for a job, please use Contact Us form for assistance.
Marketing Automation Specialist, Sub - Saharan Africa
Posted 250 days ago
Job Viewed
Job Description
IDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed company, we operate in more than 50 countries around the world.
Our team is comprised of over 7,000 people of various nationalities, ages and cultural backgrounds. Proudly customer-first, our expert people are powered by global technology. Together, we offer unmatched services, helping local dreams become realities, all over the world.
Learn more at
The Marketing Automation Specialist is responsible for planning, developing, and implementing marketing automation campaigns to nurture leads and drive conversions throughout the customer lifecycle. They will collaborate with key stakeholders to define best practices and ensure targeted communication reaches IDP's core audience.
Location: Lagos, Nigeria
Work Mode: Hybrid
What would you do for us?
Marketing Automation and Lead Nurturing:
- Plan, develop, and execute automated marketing campaigns across various channels (email, SMS, social media) to drive engagement and conversion across SSA Offices
- Segment audiences and optimize campaigns for increased effectiveness.
- Develop optimized content and messaging, email templates, and asset tagging in line with brand guidelines.
- Oversee and implement lead-scoring processes and customer nurturing campaigns.
- Analyze potential gaps and opportunities in the sales funnel and create automated campaigns to improve conversion.
- Develop and provide periodic reports on marketing automation metrics and trends.
- Conduct A/B testing on subject lines, email copy, layouts, and CTAs to drive conversion improvements.
- Ensure cross-browser/email compatibility through testing.
Creativity & Innovation:
- Think "outside the box" to identify new and innovative ideas to improve lead nurturing campaign efficiency.
- Create online content aligned to influence various customer personas as part of the marketing strategy.
Collaboration:
- Lead, develop, and maintain a high-performing team to deliver IDP's key marketing objectives.
- Set clear performance targets for key team KPIs.
- Regularly meet with country teams to discuss results and best practices.
Reporting:
- Provide monthly reports to key stakeholders on the standard KPIs of marketing automation campaigns.
Financial Management:
- Manage budget and resource allocations effectively to deliver business priorities.
- Exercise appropriate stewardship over IDP assets and intellectual property.
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- A master's or bachelor's degree in marketing or a related field.
- 4-6 years of demonstrable experience delivering high-quality marketing solutions with positive, measurable results.
- Strong understanding of marketing automation workflows and lead nurturing processes.
- Excellent budget management and cost-benefit analysis skills.
- Highly effective planning and organization skills with the ability to manage multiple competing priorities.
- Creative thinker with the ability to develop contemporary marketing content.
- Highly effective relationship-building and relationship-management skills. li>Ability to read, analyze, and interpret information effectively.
- Fluent in English with excellent communication skills across all key methods (oral, written, and nonverbal). li>Problem-solving skills and the ability to implement creative solutions.
Tech-Savvy:
- Proficient with marketing automation platforms, CRM systems, and data analysis tools.
- Experience with data visualization tools (Tableau, Power BI)
- Experience with SQL or another data query language
- Experience with demand generation and lead nurturing campaigns
- Experience with marketing attribution modeling
- Experience with marketing budgeting and forecasting
Interview Process
- Chat with the Recruitment Team
- Technical Assessment
- Chat with the NG Marketing Team
- Chat with the Regional Marketing Team
Product Marketing Specialist - Automation, Digital and Learning
Posted 5 days ago
Job Viewed
Job Description
Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics, and biotechnology?
At Cytiva, one of Danaher's ( 15+ operating companies, our work saves lives-and we're all united by a shared commitment to innovate for tangible impact.
You'll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher's system of continuous improvement, you help turn ideas into impact - innovating at the speed of life.
Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.
At Cytiva you will be able to continuously improve yourself and us - working on challenges that truly matter with people that care for each other, our customers, and their patients. Take your next step to an altogether life-changing career.
Learn about the Danaher Business System ( which makes everything possible.
The Product Marketing Specialist - ADL is responsible for the development and execution of targeted marketing growth strategies for Automation, Digital and the Blended Learning (ADL) portfolio, a ~$10M business.
This position reports to the Marketing Director for Enterprise Solutions, Aseptic Filling, Automation, Digital, Blended Learning, Process Development and Validation Services businesses within the Hardware Solutions operating company. The role will be an on-site role.
Key responsibilities:
+ Marketing strategy and planning: Develop and implement the annual marketing growth plan for the ADL business unit, aligning with broader organizational goals.
+ Campaign development: Design and execute targeted, omnichannel marketing campaigns to increase brand awareness, generate qualified leads, and drive pipeline growth across key segments.
+ Content creation and sales enablement: Collaborate with product management, sales, creative agencies, and Marcom to create compelling, persona-driven messaging and sales tools-including case studies, digital assets, and value propositions. Lead go-to-market efforts for new product launches as part of Launch Excellence.
+ Cross-functional collaboration: Work closely with product, sales, and global/regional marketing teams to ensure consistent and aligned messaging across all channels. Serve as the subject matter expert for ADL portfolio-specific new product introductions (NPIs).
+ Market and competitive intelligence: Conduct voice-of-customer (VOC) research, monitor industry trends, and analyze the competitive landscape to inform strategy and refine product positioning.
The essential requirements of the job include:
+ Bachelor's degree in Life Sciences, business, or a related field (MBA preferred).
+ 5 years' experience in marketing/ product management/ sales/ marketing communications with a strong understanding of the Life Sciences and/or the Biopharma industry.
+ Demonstrated experience in developing strategic plans and managing marketing projects (e.g., content development, campaign management), with knowledge of building the marketing funnel and sales processes.
+ Strong leadership, communication and collaboration and project management skills with proven ability to drive and manage initiatives in matrixed environment
+ Strong business acumen, financial, organizational and relationship building skills.
Travel, Motor Vehicle Record & Physical/Environment Requirements:
+ Ability to travel globally 10% for external customer facing meetings and internal Kaizen workshops.
It would be a plus if you have previous experience in:
+ Danaher Business Tools (DBS): Transformative Marketing, Launch Excellence, Strategic Segmentation and PSPs.
Cytiva, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it's a health care program or paid time off, our programs contribute to life beyond the job.
We look forward to your application.
Danaher
Join our winning team today. Together, we'll accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit .
At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
Product Marketing Specialist - Automation, Digital and Learning
Posted 5 days ago
Job Viewed
Job Description
Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics, and biotechnology?
At Cytiva, one of Danaher's ( 15+ operating companies, our work saves lives-and we're all united by a shared commitment to innovate for tangible impact.
You'll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher's system of continuous improvement, you help turn ideas into impact - innovating at the speed of life.
Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.
At Cytiva you will be able to continuously improve yourself and us - working on challenges that truly matter with people that care for each other, our customers, and their patients. Take your next step to an altogether life-changing career.
Learn about the Danaher Business System ( which makes everything possible.
The Product Marketing Specialist - ADL is responsible for the development and execution of targeted marketing growth strategies for Automation, Digital and the Blended Learning (ADL) portfolio, a ~$10M business.
This position reports to the Marketing Director for Enterprise Solutions, Aseptic Filling, Automation, Digital, Blended Learning, Process Development and Validation Services businesses within the Hardware Solutions operating company. The role will be an on-site role.
Key responsibilities:
+ Marketing strategy and planning: Develop and implement the annual marketing growth plan for the ADL business unit, aligning with broader organizational goals.
+ Campaign development: Design and execute targeted, omnichannel marketing campaigns to increase brand awareness, generate qualified leads, and drive pipeline growth across key segments.
+ Content creation and sales enablement: Collaborate with product management, sales, creative agencies, and Marcom to create compelling, persona-driven messaging and sales tools-including case studies, digital assets, and value propositions. Lead go-to-market efforts for new product launches as part of Launch Excellence.
+ Cross-functional collaboration: Work closely with product, sales, and global/regional marketing teams to ensure consistent and aligned messaging across all channels. Serve as the subject matter expert for ADL portfolio-specific new product introductions (NPIs).
+ Market and competitive intelligence: Conduct voice-of-customer (VOC) research, monitor industry trends, and analyze the competitive landscape to inform strategy and refine product positioning.
The essential requirements of the job include:
+ Bachelor's degree in Life Sciences, business, or a related field (MBA preferred).
+ 5 years' experience in marketing/ product management/ sales/ marketing communications with a strong understanding of the Life Sciences and/or the Biopharma industry.
+ Demonstrated experience in developing strategic plans and managing marketing projects (e.g., content development, campaign management), with knowledge of building the marketing funnel and sales processes.
+ Strong leadership, communication and collaboration and project management skills with proven ability to drive and manage initiatives in matrixed environment
+ Strong business acumen, financial, organizational and relationship building skills.
Travel, Motor Vehicle Record & Physical/Environment Requirements:
+ Ability to travel globally 10% for external customer facing meetings and internal Kaizen workshops.
It would be a plus if you have previous experience in:
+ Danaher Business Tools (DBS): Transformative Marketing, Launch Excellence, Strategic Segmentation and PSPs.
Cytiva, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it's a health care program or paid time off, our programs contribute to life beyond the job.
We look forward to your application.
Danaher
Join our winning team today. Together, we'll accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit .
At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
Digital Marketing Specialist
Posted 2 days ago
Job Viewed
Job Description
We're working with a well-established and highly respected web development and marketing agency based near Norwich to find their next Digital Marketing Specialist. This is an incredible opportunity to join a vibrant team, manage a portfolio of exciting clients, and contribute to the growth of a leading agency in the region.
About the Role:
You'll be the primary point of contact for a range of clients, ensuring their digital marketing strategies are not only met but exceeded. You'll be responsible for building strong relationships, identifying new opportunities, and most importantly, driving tangible results through SEO and PPC.
What You'll Bring:
- Experience either agency or client side
- Strong, hands-on experience with SEO and PPC strategies , including campaign management, optimisation, and reporting.
- Excellent relationship-building skills.
- A proactive and results-oriented approach.
- Ability to understand client needs and translate them into effective digital solutions.
- A genuine passion for digital marketing and staying ahead of industry trends.
- Live within commuting distance of Norwich.
- Work with a talented and collaborative team in a supportive environment.
- Be part of an agency with a fantastic reputation and a strong track record of success.
- Opportunity to work on a diverse range of client projects.
- Continuous professional development and learning opportunities.
- A competitive salary and benefits package.
Digital Marketing Specialist
Posted 4 days ago
Job Viewed
Job Description
Join Our Creative Team as a Digital Marketing Specialist!
Are you a marketing maven with a passion for media, entertainment, arts, and culture? Do you thrive in a vibrant environment where creativity meets strategy? If so, we have the perfect opportunity for you! We're on the lookout for a Digital Marketing Specialist to join our dynamic team on a permanent basis.
What We Offer:
A lively and inspiring workplace surrounded by passionate individuals
Opportunities for professional growth and skill development
A chance to make a real impact in the world of media and culture
Competitive salary and benefits package
Your Role:
As our Digital Marketing Specialist, you will be the driving force behind our online presence. You'll use your expertise to create engaging campaigns that resonate with our audience and showcase our brand in the best light.
Key Responsibilities:
Develop and implement innovative digital marketing strategies that align with our brand voice
Manage and optimise social media channels to enhance engagement and expand our reach
Create compelling content for various platforms including blogs, newsletters, and social media
analyse and report on campaign performance, using insights to continually improve our approach
Collaborate with cross-functional teams to ensure cohesive brand messaging and creative execution
What We're Looking For:
Proven experience in digital marketing, preferably in the media or entertainment industry
Strong understanding of SEO, PPC, email marketing, and social media strategies
Exceptional writing and communication skills with a flair for creativity
Proficiency in digital marketing tools and analytics platforms
A proactive and adaptable mindset, ready to take on challenges and generate fresh ideas
Why You'll Love Working With Us:
Be part of a passionate team that celebrates creativity and innovation
Work in a culture that values collaboration and encourages you to share your ideas
Engage with exciting projects that put arts and culture at the forefront
Enjoy a flexible work environment that supports a healthy work-life balance
Ready to Make Your Mark?
If you're excited about the prospect of shaping the future of digital marketing in the media, entertainment, arts, and culture sectors, we want to hear from you!
Adecco is a disability-confident employer. It is important to us that we run an inclusive and accessible recruitment process to support candidates of all backgrounds and all abilities to apply. Adecco is committed to building a supportive environment for you to explore the next steps in your career. If you require reasonable adjustments at any stage, please let us know and we will be happy to support you.
Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.
By applying for this role your details will be submitted to Adecco. Our Candidate Privacy Information Statement explaining how we will use your information is available on our website.
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Digital Marketing Specialist
Posted 9 days ago
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Job Description
We are now recruiting for a data-driven and detail-oriented Digital Marketing Specialist to join the dynamic team in the Accrington location. This role will focus on managing CRM systems, delivering effective email marketing campaigns, and analysing campaign performance to support marketing objectives.
The ideal candidate will have a strong analytical mindset, experience in A/B testing, and the ability to interpret data to optimise campaigns. They will also bring a general understanding of digital marketing and be comfortable contributing to multi-channel marketing strategies.
This is an exciting opportunity to work across multiple brands within a supportive and collaborative environment.
Qualifications
Bachelor's degree in Marketing, Business, or a related field.
2+ years of experience in CRM management, email marketing, and campaign analytics.
Proficiency with marketing tools (e.g., HubSpot, Salesforce, Google Analytics).
Familiarity with email marketing platforms (e.g., Mailchimp, Klaviyo) is a plus.
Basic experience in digital marketing channels and strategies.
Salary and Benefits:
* 24,000 to 26,000
* Plus 10% Bonus dependent upon company performance
* 21 Days holiday to start plus Bank Holidays
* Plus 1 day off for Volunteering
* Pension
Digital Marketing Specialist
Posted 11 days ago
Job Viewed
Job Description
Job Title: Digital Marketing Specialist
Salary: Up to 45,000 DOE
Location: Nottingham (Hybrid)
Are you a strategic thinker with a passion for building brands and driving growth through data-driven campaigns? If you have a knack for crafting compelling brand narratives and leveraging PPC and Paid Media to connect with audiences, we want you!
What We Offer:
- Performance bonuses.
- Flexible working arrangements.
- Opportunities for professional development.
- A vibrant and supportive company culture.
What You'll Do:
- Brand Strategy: Develop and execute brand marketing plans that align with business goals.
- PPC & Paid Media: Oversee campaigns across Google Ads, social platforms, and other paid channels
- Performance Analytics: Track and report on campaign performance
- Content Collaboration: Work closely with creative teams to produce on-brand ads and messaging.
- Market Research: Analyze trends, competitors, and audience behavior to refine campaigns.
- Cross-Functional Coordination: Partner with product, sales, and creative teams
What You'll Bring:
- Proven experience in brand management and digital marketing (3+ years preferred).
- Expertise in PPC platforms like Google Ads, Meta Ads, and analytics tools.
- A balance of creative vision and analytical thinking.
- Exceptional communication and project management skills.
- Strong knowledge of market trends and brand positioning strategies.
If you have a creative mindset with the ability to think outside the box and generate innovative ideas. Please apply and submit your CV! You can contact (url removed) or (phone number removed).
Key Words: Digital Marketing Specialist, Digital Marketing Manager, Digital Strategist, Digital Marketing Lead, Digital Marketing Executive, Digital Marketing Analyst, Digital Marketing Coordinator, Digital Marketing Consultant, Marketing Agency, SEO, PPC, Social Media, Content Creation
In Technology Group Ltd is acting as an Employment Agency in relation to this vacancy.
Digital Marketing Specialist
Posted 15 days ago
Job Viewed
Job Description
Lead the development and execution of digital marketing strategies across B2B and B2C platforms to enhance brand engagement and drive conversion. Manage digital content, platforms, and campaigns using data-driven insights while collaborating with internal teams and external partners to deliver innovative marketing solutions.
Client Details
This role is with a medium-sized organisation in the retail industry, known for its commitment to innovation and customer satisfaction. The company is focused on delivering high-quality products and services and values a forward-thinking approach to digital engagement.
Description
- Develop and implement digital marketing strategies to drive online traffic and brand awareness
- Manage and optimise social media channels, email marketing campaigns, and website content
- Analyse digital campaign performance using analytics tools and provide actionable insights
- Coordinate with internal teams to ensure brand consistency across all digital platforms
- Identify trends and technologies in digital marketing to keep strategies current and effective
- Oversee paid advertising campaigns, including PPC and social media ads
- Collaborate with external agencies and vendors to enhance campaign effectiveness
- Monitor competitor activity and adjust strategies where necessary
Profile
A successful Digital Marketing Specialist should have:
- Proven experience in digital marketing within the retail industry
- Strong understanding of SEO, SEM, and social media marketing
- Proficiency with digital analytics tools such as GA4
- Ability to create and manage paid digital campaigns effectively
- Knowledge of content management systems and email marketing platforms
- Excellent attention to detail and ability to meet deadlines
- A data-driven approach to problem-solving and decision-making
Job Offer
- Competitive salary
- Generous holiday allowance and pension scheme
- Private healthcare coverage and performance-based bonus opportunities
- Hybrid working model with three days in Berkshire
- Opportunity to work in the dynamic retail industry with a focus on digital innovation