What Marketing Automation Specialist Jobs are in the United Kingdom?

About the job Marketing Automation Specialist

The Marketing Automation Specialist will be responsible for configuring and managing our marketing automation platforms. This will include setting up and managing automated campaigns, lead nurturing workflows, and personalised customer journeys. The goal is to increase the efficiency and effectiveness of our marketing efforts while providing an excellent customer experience.

The ideal candidate will have experience with marketing automation platforms. They should also be well-versed in best practices for email marketing, lead generation, and lead nurturing. Finally, they should be able to use data to drive decision-making and continuously improve results.

Responsibilities:

• Configure and manage our marketing automation platforms
• Set up and manage automated campaigns (email, lead gen, lead nurturing)
• Personalize customer journeys
• Analyze data to drive decision-making
• Continuously improve results

We are looking for a Marketing Automation Specialist with experience with Marketing Cloud to join our team for a 12-month maternity cover.

This pivotal role will support our marketing and student operations teams and will be responsible for maintaining, building and executing our customer marketing and communication journeys in Marketing Cloud, working across multiple languages and different stages of the lifecycle.

You will work closely with both teams, putting ideas to canvas in building and optimizing high quality CRM journeys across all stages of our customer lifecycle. We are looking for a highly motivated and self-driven individual, that wants to step up and push improvement across our campaigns.

The ideal candidate will have strong technical and project management skills with a proven track record in managing Marketing Cloud journeys.

• Working with business unit stakeholders and CRM team Plan, build and manage marketing automation workflows in our ESP platform for campaigns across email, WhatsApp and push notifications
• Liaising with business units, creative and copy stakeholders to coordinate a well thought out user journey across our customer and student lifecycle, in multiple languages
• Own campaign execution and customer journeys including segmentation, automation and personalisation in Marketing Cloud and act as first point of contact for troubleshooting and resolving issues
• Look to continually enhance and improve our customer journeys
• Provide support to other marketing cloud users on ad hoc email sends and data extensions

• 2+ years experience in a marketing automation role, at least 1 year in Salesforce Marketing Cloud (including content builder, journey builder, automation studio)
• Knowledge of SQL, and commitment to continue developing skills
• HTML/CSS experience working with emails
• Working knowledge of Salesforce, data infrastructure and sources
• Proven experience building segmented audience
• Basic knowledge of AMPScript, desired but not essential
• Project management skills
• Motivated to learn and grow within the role
• Interest in technology
• Great attention to detail
• KPI focused
• Good written and spoken English skills

• Have strong personal drive and energy
• Possess an entrepreneurial spirit with a nothing is impossible mindset
• Excited by having ownership and autonomy
• Enjoy working in a fast-paced results-driven environment
• Be passionate about learning and language.

• Opportunities to execute projects and develop products for our clients, producing meaningful work that makes a difference to people’s lives.
• Developing our talent is core to our values. We provide regular training, access to self-development platforms, real ownership, and career progression opportunities
• An attractive salary (based on track record) and benefits packages
• Comprehensive Onboarding and development programs

• Office gym & yoga studio
• Cycle scheme
• Private Medical Insurance
• Private pension scheme managed by Aviva
• Loan for annual travel passes
• Employee Assistance Programme

Marketing Automation Specialist, Efekta

London – Hybrid (4 days per week in the office, 1 day remote)

EF is the world’s first and largest language training provider. Delivering language training to individuals and organizations since 1965, the company has trained over 20 million learners online since 1996. EF serves more than 3,000 multinational organisations, many of them partnered for over 15 years.

Within EF, Efekta is the provider of courses for schools and universities worldwide. The award‑winning method is designed using the largest dataset of language learners – over 2.2 million English assessments, 5 million live private classes yearly, and countless structured self‑study learners. The result is a learning experience with three times better engagement and learning progress, helping learners find their voice faster.

We are looking for a Marketing Automation Specialist with experience in Marketing Cloud to join the Efekta team. The role will support marketing and operations, maintaining, building and executing customer marketing and communication journeys across multiple languages and stages of the customer lifecycle. The ideal candidate is self‑driven, highly motivated, and eager to improve campaigns.

• Plan, build, and manage marketing automation workflows in the ESP platform for campaigns across email, WhatsApp, and push notifications.
• Liaise with business units, creative, and copy stakeholders to coordinate well‑thought user journeys across the customer and student lifecycle in multiple languages.
• Own campaign execution and customer journeys – including segmentation, automation, and personalisation in Marketing Cloud – and act as the first point of contact for troubleshooting and issue resolution.
• Continuously enhance and improve customer journeys.
• Provide support to regional teams on ad‑hoc email sends and custom audiences.

• At least 2 years’ experience in a marketing automation role and a minimum of 1 year in Salesforce Marketing Cloud (content builder, journey builder, automation studio).
• Proficiency in SQL and audience segmentation.
• HTML/CSS experience modifying and building emails.
• Good knowledge of data infrastructure, relational databases, and CRM data flows; Salesforce Data Cloud experience desirable but not essential.
• Knowledge of conditional logic and dynamic personalisation scripting (AMPScript desirable but not essential).
• Project management skills.
• Motivation to learn and grow within the role.
• Interest in technology.
• Great attention to detail, ensuring flawless execution across complex journeys.
• KPI focus.
• Good written and spoken English skills.

• Have strong personal drive and energy.
• Possess an entrepreneurial spirit with a mindset that nothing is impossible.
• Enjoy ownership and autonomy.
• Work thrive in a fast‑paced, results‑driven environment.
• Be passionate about learning and language.

• Opportunities to execute projects and develop products for clients, providing meaningful work that makes a difference to people’s lives.
• Developing our talent is core to our values; regular training, access to self‑development platforms, real ownership, and career progression possibilities are offered.
• An attractive salary (based on track record) and benefits packages.
• Comprehensive onboarding and development programs.

• Office gym & yoga studio.
• Cycle scheme.
• Private Medical Insurance.
• Private pension scheme managed by Aviva.
• Loan for annual travel passes.
• Employee Assistance Programme.

Efekta proudly embraces equal opportunity and is committed to inclusion and belonging across race, ethnicity, gender, age, religion, disability, parental status, identity, experience, and everything else that makes you unique.

Visit for more information.

Slalom in the UK and Ireland is seeking a Salesforce Pardot Specialist to work with clients on scalable campaigns. You will build and deploy automated marketing programs, collaborate with cross‑functional teams, and ensure best practices across Pardot.

Responsibilities include audience segmentation, lead nurturing, scoring, grading, CRM integration with Salesforce, testing and optimisation, plus ongoing reporting and recommendations to improve performance.

Slalom is seeking a Salesforce Pardot specialist to work with clients on scalable marketing automation projects across London, Manchester, or Dublin.

You will build and optimize campaigns, manage segmentation and CRM integration with Salesforce, and collaborate with client teams to translate requirements into automated solutions. This role focuses on delivering measurable marketing performance for diverse clients in a fast-paced environment.

Job position: Marketing Automation Specialist, Efekta

Office location: London – Hybrid (4 days per week in the office, 1 day remote)

EF is the world’s first and largest language training provider. Delivering language training to individuals and organisations since 1965 and with 20+ million learners trained online since 1996, our legacy and global scale are unmatched. Many of the 3,000+ multinational organisations we serve have partnered with us for over 15 years.

Within EF, Efekta is EF’s provider of courses for schools and universities worldwide. Our award‑winning method is designed using the largest dataset of language learners in the world, drawing from 2.2+ million English assessments, 5+ million live private classes yearly, and countless more learners enjoying structured self‑study every day. The result is a learning experience with 3x better engagement and learning progress, helping our learners find their voice, faster.

We are looking for a Marketing Automation Specialist with experience with Marketing Cloud to join our Efekta team. This pivotal role will support our marketing and operations teams and will be responsible for maintaining, building and executing our customer marketing and communication journeys in Marketing Cloud, working across multiple languages and different stages of the lifecycle.

You will work closely with both teams, putting ideas to canvas in building and optimising high‑quality CRM journeys across all stages of our customer lifecycle. We are looking for a highly motivated and self‑driven individual, that wants to step up and push improvement across our campaigns.

The ideal candidate will have strong technical and project management skills with a proven track record in managing Marketing Cloud journeys.

• Opportunities to execute projects and develop products for our clients, producing meaningful work that makes a difference to people’s lives.
• Developing our talent is core to our values. We provide regular training, access to self‑development platforms, real ownership, and career progression opportunities.
• An attractive salary (based on track record) and benefits packages.
• Comprehensive onboarding and development programmes.

• Working with business unit stakeholders and CRM team: plan, build and manage marketing automation workflows in our ESP platform for campaigns across email, WhatsApp and push notifications.
• Liaising with business units, creative and copy stakeholders to coordinate a well‑thought‑out user journey across our customer and student lifecycle, in multiple languages.
• Own campaign execution and customer journeys including segmentation, automation and personalisation in Marketing Cloud and act as first point of contact for troubleshooting and resolving issues.
• Look to continually enhance and improve our customer journeys.
• Provide support to regional teams on ad‑hoc email sends and custom audiences.

• 2 years’ experience in a marketing automation role with at least 1 year of Salesforce Marketing Cloud experience (including content builder, journey builder, automation studio).
• Proficient in SQL and audience segmentation.
• HTML/CSS experience modifying and building emails.
• Good knowledge of data infrastructure, relational databases and CRM data flows to ensure seamless data syncs – Salesforce Data Cloud desired but not essential.
• Knowledge of conditional logic and dynamic personalisation scripting – AMPScript desired but not essential.
• Project management skills.
• Motivation to learn and grow within the role.
• Interest in technology.
• Great attention to detail, ensuring flawless execution across complex journeys.
• KPI focused.
• Good written and spoken English skills.

• Have strong personal drive and energy.
• Possess an entrepreneurial spirit with a nothing is impossible mindset.
• Excited by having ownership and autonomy.
• Enjoy working in a fast‑paced results‑driven environment.
• Be passionate about learning and language.

• Office gym & yoga studio.
• Cycle scheme.
• Private Medical Insurance.
• Private pension scheme managed by Aviva.
• Loan for annual travel passes.Employee Assistance Programme.

Efekta is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, disability, parental status, identity, experience and everything else that makes you unique.

Find out more:

Our client, a B2B technology firm, is seeking an experienced Senior Marketing Automation Specialist to join their dynamic marketing team in Nottingham, Nottinghamshire . This critical role will focus on leveraging their marketing automation platform (e.g., Marketo, HubSpot, Pardot) to design, build, and manage sophisticated automated workflows, lead nurturing programs, and customer engagement campaigns. You will play a key part in optimizing the lead lifecycle, improving marketing efficiency, and driving measurable revenue growth. The ideal candidate possesses a deep understanding of marketing automation best practices, a strong aptitude for data analysis, and a proven ability to integrate automation with other marketing channels. This hybrid role allows for a balance of in-office collaboration and remote flexibility, supporting a productive work environment. Join us in enhancing our client's marketing operations and driving impactful customer journeys.

• Design, build, test, and launch complex automated marketing workflows, lead nurturing programs, and campaign sequences within the marketing automation platform.
• Develop and manage segmentation strategies to deliver personalized content and experiences to different audience groups.
• Create and maintain lead scoring models to identify and prioritize qualified leads for sales follow-up.
• Integrate the marketing automation platform with other MarTech tools, including CRM, web analytics, and content management systems.
• Monitor and analyze the performance of automated campaigns, measuring key metrics such as open rates, click-through rates, conversion rates, and MQLs.
• Identify opportunities for campaign optimization and implement A/B tests to improve performance.
• Ensure data hygiene and integrity within the marketing automation platform, adhering to data privacy regulations.
• Collaborate with content and demand generation teams to ensure alignment on campaign messaging and objectives.
• Troubleshoot technical issues and provide support for marketing automation-related queries.
• Stay up-to-date with the latest features and best practices in marketing automation and digital marketing.

• Minimum of 4 years of hands-on experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot, Eloqua).
• Proven ability to design, implement, and optimize complex automation workflows and lead nurturing campaigns.
• Strong understanding of lead lifecycle management, lead scoring, and segmentation strategies.
• Proficiency in analyzing marketing automation data and reporting on campaign performance.
• Experience with CRM systems (e.g., Salesforce) and integrating them with marketing automation platforms.
• Excellent analytical and problem-solving skills, with a focus on data-driven decision-making.
• Strong attention to detail and commitment to data accuracy.
• Excellent communication and collaboration skills.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Certification in a major marketing automation platform is a plus.

Our client offers a competitive salary, a comprehensive benefits package including private health insurance, life assurance, and a company pension scheme. Employees enjoy generous paid time off and opportunities for continuous professional development, including training and certifications. This hybrid role in Nottingham offers a great work-life balance and the chance to work with a forward-thinking company that values innovation. Join a collaborative marketing team and make a significant impact on driving business growth through advanced marketing automation strategies. This is an excellent opportunity for career advancement.

Efekta, part of EF, is seeking a Marketing Automation Specialist in London to maintain, build and execute customer journeys across email, WhatsApp and push notifications. You will work across multiple languages and stages of the lifecycle.

The ideal candidate has 2+ years in marketing automation, hands-on Salesforce Marketing Cloud experience, SQL and HTML/CSS skills, and a keen eye for detail. This hybrid London role offers growth and exposure to global campaigns.