241 Advertising jobs in London

Role overview: As Paid Advertising specialist, you use paid advertising spend to boost the visibility of TikTok Shop content (across Lives, Affiliate Videos and Organic videos). You develop frameworks to identify which content to boost and manage budgets from multiple brands to deliver results. You create sophisticated targeting strategies to maximise return on ad spend. You also own all reporting on Paid Advertising, reviewing spend and efficiency and communicating the results to the wider team. This is a highly analytical role, well suited to someone comfortable with data analysis and with strong organisational skills.

Core responsibilities:

1) Develop frameworks for identifying which content should receive Ad support.

• You will build a set of measurable, quantitative frameworks for deciding whether a specific piece of content should receive Ad support. You will also develop a mechanism for reviewing those frameworks and adjusting the thresholds over time.
• You will also build and manage a process for reviewing total content performance in order to identify potential Ad content (i.e. you will need a way to review hundreds of affiliate videos, tens of organic videos and multiple upcoming live streams to decide where to spend your Ad budget).

2) Manage brand budgets and deliver ad spend in line with pre-agreed targets.

• You will work across all Go Places brands and each will have different budgets and sales targets. You will need to build a way to monitor spend vs. budget on a regular basis and flag potential funding issues.

3) Create unique targeting and scheduling strategies to maximise return on ad spend.

• You will create A/B testing plans to measure the impact of multiple ad campaign variables (e.g. targeting, schedule, campaign optimisation goal etc.). You will also need to develop a mechanism for storing, sharing and referring to those learnings to improve performance.
• Based on knowledge of the brand and analysis of their customer bases, you will develop sophisticated targeting strategies, exploring the use of website pixels, look-alike segments and custom audiences.

Who you are:

• Naturally analytical. You enjoy analysing large data sets, identifying insights and using them to drive actions.
• Highly organised and structured. You are a planner. You are able to design and organise multiple ad campaigns for multiple brands.
• Clear communicator. You not only excel at interpreting data, you can use it to tell a story and explain it to non-technical colleagues.
• Willing to get your hands dirty. This is not a purely theoretical role. As with any early stage start-up, you will need to balance theory with hands-on execution.

Essential qualifications:

• Experience with TikTok Shop Paid Advertising.

Preferred qualifications:

• An analytical background with either a STEM degree or 1-2 years experience working in a highly analytical environment.
• Experience working at an early-stage start-up.

Exciting opportunity to work with a Big4 Tech Company as an Advertising Solutions Manager , based in London, UK!

Client Solutions Manager - 12 months contract

London, UK (3 days onsite, 2 days WFH)

The Client Solutions Manager partners with our most strategic clients to make sure they are successful. This is an outstanding opportunity to build and manage key relationships, serve as a consultative product expert and a trusted adviser in marketing, leading strategy, media planning, creative, tech integration, and measurement for top clients across various verticals.

The Client Solutions Manager is a strategic solution-driver with a focus on developing ROI-positive marketing strategies, driving growth by constantly improving performance for advertisers and implementing measurement & attribution solutions. This role is responsible for optimizing complex opportunities and using data and analytics to build consultative and technical solutions for our customers, providing business insights, driving revenue, advertiser education, and satisfaction through a consultative, data-driven approach. Success in this position requires consultative sales and analytical skills, a focus on client service and commercial acumen, and the drive to thrive in a dynamic, team-focused environment.

Minimum qualifications:

● 5+ years of experience in ad sales, marketing, media, and/or consulting

● Experience working effectively in a team, with cross-functional teams and with multiple layers within the organization (internally and externally)

● Demonstrated experience with digital media platforms, advertising metrics, and industry trends (Direct Response marketing, brand marketing, data and technology solutions, ad-tech, partnerships)

● Experience working with numbers, analyzing large datasets and delivering actionable insights

● Experience working directly in marketing, media and/or consulting firms

● Can lead multiple cross-functional projects with a high attention to detail

● Self-starter and capacity to work independently with high intensity and urgency

Exciting opportunity to work with a Big4 Tech Company as an Advertising Solutions Manager , based in London, UK!

Client Solutions Manager - 12 months contract

London, UK (3 days onsite, 2 days WFH)

The Client Solutions Manager partners with our most strategic clients to make sure they are successful. This is an outstanding opportunity to build and manage key relationships, serve as a consultative product expert and a trusted adviser in marketing, leading strategy, media planning, creative, tech integration, and measurement for top clients across various verticals.

The Client Solutions Manager is a strategic solution-driver with a focus on developing ROI-positive marketing strategies, driving growth by constantly improving performance for advertisers and implementing measurement & attribution solutions. This role is responsible for optimizing complex opportunities and using data and analytics to build consultative and technical solutions for our customers, providing business insights, driving revenue, advertiser education, and satisfaction through a consultative, data-driven approach. Success in this position requires consultative sales and analytical skills, a focus on client service and commercial acumen, and the drive to thrive in a dynamic, team-focused environment.

Minimum qualifications:

● 5+ years of experience in ad sales, marketing, media, and/or consulting

● Experience working effectively in a team, with cross-functional teams and with multiple layers within the organization (internally and externally)

● Demonstrated experience with digital media platforms, advertising metrics, and industry trends (Direct Response marketing, brand marketing, data and technology solutions, ad-tech, partnerships)

● Experience working with numbers, analyzing large datasets and delivering actionable insights

● Experience working directly in marketing, media and/or consulting firms

● Can lead multiple cross-functional projects with a high attention to detail

● Self-starter and capacity to work independently with high intensity and urgency

Role overview: As Paid Advertising specialist, you use paid advertising spend to boost the visibility of TikTok Shop content (across Lives, Affiliate Videos and Organic videos). You develop frameworks to identify which content to boost and manage budgets from multiple brands to deliver results. You create sophisticated targeting strategies to maximise return on ad spend. You also own all reporting on Paid Advertising, reviewing spend and efficiency and communicating the results to the wider team. This is a highly analytical role, well suited to someone comfortable with data analysis and with strong organisational skills.

Core responsibilities:

1) Develop frameworks for identifying which content should receive Ad support.

• You will build a set of measurable, quantitative frameworks for deciding whether a specific piece of content should receive Ad support. You will also develop a mechanism for reviewing those frameworks and adjusting the thresholds over time.
• You will also build and manage a process for reviewing total content performance in order to identify potential Ad content (i.e. you will need a way to review hundreds of affiliate videos, tens of organic videos and multiple upcoming live streams to decide where to spend your Ad budget).

2) Manage brand budgets and deliver ad spend in line with pre-agreed targets.

• You will work across all Go Places brands and each will have different budgets and sales targets. You will need to build a way to monitor spend vs. budget on a regular basis and flag potential funding issues.

3) Create unique targeting and scheduling strategies to maximise return on ad spend.

• You will create A/B testing plans to measure the impact of multiple ad campaign variables (e.g. targeting, schedule, campaign optimisation goal etc.). You will also need to develop a mechanism for storing, sharing and referring to those learnings to improve performance.
• Based on knowledge of the brand and analysis of their customer bases, you will develop sophisticated targeting strategies, exploring the use of website pixels, look-alike segments and custom audiences.

Who you are:

• Naturally analytical. You enjoy analysing large data sets, identifying insights and using them to drive actions.
• Highly organised and structured. You are a planner. You are able to design and organise multiple ad campaigns for multiple brands.
• Clear communicator. You not only excel at interpreting data, you can use it to tell a story and explain it to non-technical colleagues.
• Willing to get your hands dirty. This is not a purely theoretical role. As with any early stage start-up, you will need to balance theory with hands-on execution.

Essential qualifications:

• Experience with TikTok Shop Paid Advertising.

Preferred qualifications:

• An analytical background with either a STEM degree or 1-2 years experience working in a highly analytical environment.
• Experience working at an early-stage start-up.

Are you ready for a Game-Changing Career Experience?

At EFG (ESL FaceIt Group) we create worlds beyond gameplay, where players and fans become a community. We pride ourselves in having a corporate social responsibility which is that “IT’S NOT GG, UNTIL IT’S GG FOR ALL”. Our passion, craft, and DNA are aligned to create and shape the world of esports, gaming tournaments, leagues, events, and holistic ecosystems through our millions of players, fans, and heroes, as well as through our people, and culture. 

Our Advertising team is growing and we are actively seeking a new team member to join our dynamic group. We are actively seeking a dynamic Advertising Sales Planner who will play a pivotal role in driving revenue growth by fostering strong relationships with customers, partners and stakeholders.

Our ideal candidate is poised to excel in this dynamic and rapidly evolving industry and company landscape, boasting a solid understanding of digital media. You will be responsible for creating and executing digital media plans that align with client objectives, maximise the advertising impact and drive revenue growth. 

At EFG (ESL FaceIt Group) , we bring moments of magic and provide thrills to hundreds of millions of people, every single day. We pride ourselves in having enabled and empowered the esports industry for more than two decades, aligned with our core mission “Create worlds beyond gameplay, where players and fans become a community”. Our passion, craft, and DNA are aligned to create and shape the world of esports, gaming tournaments, leagues, events, and holistic ecosystems through our millions of players, fans, and heroes, as well as through our people, and culture. This is one of many reasons why EFG is a magical workplace, where anything is possible, and where you will thrive and experience a game-changing career.

What you’ll do:

Pre-Sales Planning (80%)  

• Collaborate closely with sales teams to understand client objectives and develop effective digital media plans
• Ensure that campaigns align with client objectives, industry trends, and best practices
• Utilise a variety of channels and formats such as video pre roll, mid roll, display and social media to create comprehensive and bespoke media strategies
• Identify opportunities for new ways to monetise our audiences and inventory
• Partner with the commercial operations team to price and package new audiences and inventory as they become available
• Effectively manage inventory to ensure we achieve the right balance between direct and indirect sales
• Ensure sales plans are supported with the appropriate 1P & 3P research and data
• Build custom presentations

Operations (20%)

• Work closely with sales and account management to ensure campaigns meet performance goals and help build reporting
• Maintain the highest standards of hygiene within the CRM system (SFDC)

Application information:

Do you feel ready for the challenge of working at @EFG? Join us for a game-changing career where we will be shaping the journey of esports together with diversity and inclusion. We encourage you to apply by filling in our application form including your earliest starting date and your desired salary.

Please apply by adding the requested documents CV or your cover letter in English language and preferably in PDF format.

Our Recruitment Process – What to expect?

Our recruitment team is committed to carefully reviewing and evaluating your application for this role. We will look at your past studies, work experience, overall passions,  as well as your personal relationship with games, to help us gauge the connection between these points and the criteria set forth by our hiring manager for this role. 

You can expect to be invited for an interview if your experience matches and/or an email notification containing feedback if you didn’t qualify for this round. Either way, you will hear from us! 

About us @EFG:

EFG is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Each of our brands plays a significant role in creating worlds beyond gameplay.

They build, connect, and nurture beyond game ecosystems to unlock more fun, fame, and fortune for gamers across the globe.

At ESL we create worlds where everybody can be somebody

At FACEIT we create a world where the community has the power to shape video games

At DreamHack we create a world where the gaming community comes to life

Firmly rooted in our values, EFG is an affirmative action employer that celebrates being an equal-opportunity workplace. Our unwavering commitment to fair employment extends to all individuals, regardless of their race, color, ancestry, religion, sex, national origin, age, sexual orientation, disability, citizenship, marital status, gender identity, or Veteran status.

Requirements

• Proven experience in digital media planning with a minimum of 2 years in a planning or similar role.
• Knowledge of digital media platforms, advertising technologies, and industry trends.
• Excellent communication and presentation skills with the ability to solve complex problems for our internal teams and customers
• Experience working with ad server systems (GAM) and syndicated survey studies
• Analytical mindset with the ability to interpret data and provide actionable insights