6,896 Email Marketing Manager jobs in the United Kingdom

Email Marketing Manager / Specialist - Marketo

Salary to £45k + Strong Benefits

Hybrid – c2 days per week in the Central London office

The Role

We're searching for a Marketo maestro to transform our client's email marketing into a revenue-driving machine. You'll combine technical prowess with creative flair to design personalised campaigns that cut through inbox clutter and deliver real results—more opens, more clicks, more conversions.

This isn't just about hitting send. You'll architect sophisticated automated journeys, optimise every element through rigorous testing, and use data to constantly push performance higher.

Essential Skills:

• 3+ years' hands-on experience in email marketing, with 2+ years mastering Marketo
• Proven track record of building and optimising high-performing email campaigns that drive measurable results
• Expert knowledge of Marketo's core features: Smart Campaigns, Engagement Programmes, Lead Scoring, and dynamic content
• Strong understanding of marketing automation, lead nurturing, segmentation strategies, and customer journey mapping
• Proficiency in A/B and multivariate testing to optimise campaign performance
• Solid grasp of email deliverability best practices, authentication (SPF, DKIM, DMARC), and compliance (GDPR, PECR)
• Experience integrating Marketo with CRM systems (particularly Salesforce)
• Analytical mindset with proficiency in Excel, Google Analytics, and Marketo reporting tools
• Excellent communication skills and sharp attention to detail

Bonus Points

• Experience with HTML/CSS for email template creation and troubleshooting
• Knowledge of additional marketing automation platforms or email design tools
• Understanding of SQL for advanced reporting
• Experience in B2B marketing or the events industry

The Person
You're part technician, part storyteller. You get excited about open rates and A/B test results, but you also understand that behind every email is a person you need to engage. You're proactive, detail-obsessed, and always looking for the next optimisation opportunity. You don't just send emails—you craft experiences that drive action.

What You'll Be Doing

Build Campaigns That Perform

• Design, build, and deploy email campaigns in Marketo—from newsletters and event promotions to complex nurture programmes
• Create automated workflows, drip campaigns, and triggered emails that engage audiences at the right moment
• Craft personalised experiences at scale using dynamic content and tokenisation

Master Marketo's Full Potential

• Leverage Smart Campaigns, Engagement Programmes, and Lead Scoring to optimise lifecycle marketing
• Build sophisticated segmentation strategies and integrate seamlessly with CRM platforms (Salesforce and beyond)

Test, Learn, Optimise

• Run A/B and multivariate tests on subject lines, content, CTAs, and send times
• Use Marketo Insights and analytics tools to identify improvements and refine strategies based on data

Prove the Impact

• Track key metrics: open rates, CTR, conversion rates, and ROI
• Build dashboards and reports that communicate campaign performance and shape business strategy
• Ensure all campaigns meet compliance requirements whilst maintaining excellent deliverability

Ready to make every send count? Let's talk.

Key words: Marketo, email, automation, campaigns, segmentation, A/B testing, CRM, Salesforce, analytics, deliverability, compliance, GDPR, workflows, nurture, personalisation, optimisation, reporting, HTML, CSS, SQL, lead scoring, dynamic content, tokenisation, dashboards, ROI, permanent, London, UK, Hybrid.

• Develop and implement integrated digital marketing campaigns across channels such as SEO, SEM, social media, email marketing, and content marketing.
• Manage campaign budgets, performance tracking, and ROI analysis.
• Conduct market research and competitor analysis to identify opportunities and trends.
• Create compelling and engaging content tailored to specific target audiences.
• Oversee social media strategy, content calendar, and community engagement.
• Analyze campaign performance data using tools like Google Analytics, and provide actionable insights and recommendations for optimization.
• Collaborate with design, web development, and sales teams to ensure cohesive messaging and user experience.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Manage and mentor junior marketing team members.
• Develop and execute A/B testing strategies to improve campaign effectiveness.
• Report on campaign results to senior management.

• Proven track record of successfully developing and managing digital marketing campaigns with measurable results.
• Strong understanding of SEO, SEM, PPC, social media marketing, email marketing, and content marketing principles.
• Proficiency with digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, Mailchimp, Hootsuite).
• Experience with web analytics tools (e.g., Google Analytics) and ability to interpret data.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Creative thinking and a passion for digital innovation.
• Ability to work independently and collaboratively in a remote environment.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.
• Minimum of 3-5 years of experience in digital marketing.

• Develop and execute comprehensive digital marketing campaign strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing.
• Manage campaign budgets, allocate resources effectively, and monitor spend to ensure ROI.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Create compelling campaign messaging, ad copy, and creative assets in collaboration with design teams.
• Utilise analytics tools (e.g., Google Analytics, social media insights) to track campaign performance, generate reports, and provide actionable insights.
• Implement A/B testing and other optimisation techniques to improve campaign effectiveness.
• Manage social media presence, content calendar, and community engagement.
• Oversee email marketing campaigns, including list segmentation, automation, and performance analysis.
• Collaborate with sales, product, and content teams to ensure alignment and maximise campaign impact.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage relationships with external agencies and vendors as needed.

• Proven experience as a Digital Marketing Manager or similar role, with a strong track record of successful campaign execution.
• In-depth knowledge of various digital marketing channels and best practices (SEO, SEM, PPC, social media marketing, email marketing, content marketing).
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media advertising platforms, and email marketing software.
• Excellent analytical and problem-solving skills, with the ability to interpret data and derive strategic insights.
• Strong written and verbal communication skills, with excellent copywriting abilities.
• Experience in managing marketing budgets and forecasting campaign performance.
• Creative thinking and a passion for innovative marketing solutions.
• Ability to work effectively in a hybrid work environment, balancing remote and in-office responsibilities.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Certifications in Google Ads, Google Analytics, or other relevant platforms are a plus.

• Develop comprehensive digital marketing strategies aligned with business goals, focusing on ROI and key performance indicators (KPIs).
• Plan, execute, and manage multi-channel digital campaigns, including SEM, SEO, social media marketing, email marketing, content marketing, and display advertising.
• Conduct market research and competitive analysis to identify opportunities and inform campaign strategies.
• Manage campaign budgets effectively, ensuring optimal allocation of resources and tracking expenditure.
• Collaborate with internal teams (e.g., content creators, graphic designers, web developers) and external agencies to ensure seamless campaign execution.
• Monitor, analyze, and report on campaign performance using tools like Google Analytics, social media analytics, and CRM data.
• Provide insights and recommendations for campaign optimization based on data analysis and performance trends.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage and grow social media presence across relevant platforms, fostering community engagement.
• Develop A/B testing strategies for creatives, landing pages, and messaging to improve conversion rates.
• Ensure brand consistency and messaging across all digital touchpoints.

• Proven experience as a Digital Marketing Manager or similar role, with a track record of successful campaign management.
• In-depth knowledge of various digital marketing channels and best practices (SEO, SEM, PPC, social media, email, content marketing).
• Proficiency with marketing automation platforms and CRM systems.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Experience with Google Analytics, Google Ads, and social media advertising platforms.
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Strong written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.
• Experience in a hybrid work environment, collaborating effectively with team members both in-office and remotely.

• Plan, execute, and optimize digital marketing campaigns.
• Manage campaign budgets and ensure ROI targets are met.
• Develop campaign strategies across various digital channels (PPC, SEO, Social, Email).
• Conduct market research and competitor analysis.
• Analyse campaign performance data and provide actionable insights.
• Manage A/B testing and conversion rate optimization efforts.
• Collaborate with creative teams and agencies.
• Report on campaign performance to stakeholders.
• Stay up-to-date with digital marketing trends and technologies.
• Manage relationships with digital advertising platforms.

• BSc in Marketing, Business, or a related field.
• 3-5 years of experience in digital marketing campaign management.
• Proven experience with PPC, SEO, social media, and email marketing.
• Proficiency in Google Analytics and other analytics platforms.
• Strong understanding of campaign management tools.
• Excellent analytical and problem-solving skills.
• Strong project management and organizational abilities.
• Excellent written and verbal communication skills.
• Ability to work effectively in a hybrid team environment.

• Develop and implement comprehensive digital marketing strategies and campaign plans across various channels, including SEO, SEM, social media, email marketing, and display advertising.
• Manage the day-to-day execution of digital marketing campaigns, ensuring timely delivery and budget adherence.
• Conduct keyword research, A/B testing, and performance analysis to optimize campaigns for maximum ROI.
• Create compelling ad copy, landing page content, and email marketing materials.
• Monitor campaign performance using analytics tools (e.g., Google Analytics) and generate detailed performance reports.
• Collaborate with the creative team to develop engaging visual assets and marketing collateral.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage relationships with external agencies and vendors as needed.
• Identify new opportunities for growth and innovation in digital marketing.
• Contribute to the overall marketing strategy and objectives.
• Ensure brand consistency across all digital marketing efforts.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, with a focus on campaign management.
• Proven track record of successfully planning and executing digital marketing campaigns that achieve measurable results.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing strategies.
• Proficiency with digital marketing tools such as Google Ads, Facebook Ads Manager, Google Analytics, and email marketing platforms.
• Excellent analytical and problem-solving skills, with the ability to interpret data and translate it into actionable insights.
• Strong written and verbal communication skills.
• Experience with marketing automation platforms is a plus.
• Ability to manage multiple projects simultaneously and work effectively under pressure.
• A proactive and team-oriented approach.