58 Crm jobs in London

ABOUT DROOL

DROOL is a fast-growing e-commerce startup that’s on a mission to become the world’s most progressive destination for discovering and shopping unique contemporary art prints. Having grown profitably, we’re now backed by a US VC that has considerable domain expertise scaling startups like Ruggable, Dr Squatch and Fabletics into e-commerce powerhouses. 

ROLE SUMMARY

We’re looking for a commercially-minded, technically capable Senior CRM Specialist to own the customer lifecycle across data capture, acquisition, retention, and reactivation during our peak Black Friday/holiday period. You’ll use data-driven insights to deliver impactful multi-channel campaigns (email, SMS) that drive growth for our fast-scaling e-commerce brand.

If you thrive in fast-paced, high-impact environments and want to shape the customer journey end-to-end, this role is for you.

This 3-4 month fixed-term opportunity will work on a hybrid basis from our office in Shoreditch, London. For the right candidate, we are open to the opportunity of this becoming a full-time permanent role.

RESPONSIBILITIES:

New Customer Acquisition

• Build strong, best-in-class campaign journeys that convert sign-ups into first-time buyers.
• Test messaging, offers, and creative to maximise conversion from acquisition channels.
• Ensure alignment with growth and paid media teams to close the loop between ads and CRM touchpoints.

Customer Retention

• Develop lifecycle journeys that increase repeat purchase and strengthen customer loyalty.
• Leverage behavioural and transactional data to test personalisation (segmentation, product recommendations etc).
• Align campaigns with trading calendars, product drops, and seasonal moments.
• Write on-brand, engaging copy that deepens customer connection.

Lapsed Customer Reactivation

• Create win-back campaigns tailored to churned or inactive segments.
• Test incentives, messaging, and channels to re-engage lapsed customers.
• Monitor reactivation performance and feed insights back into lifecycle strategy

Data Capture (Sign-up forms & quizzes)

• Constantly rethink, test and optimise sign-up flows, quizzes, and other data capture tools to grow the CRM database.
• Implement progressive profiling to enrich customer data and enable more personalised messaging.
• Monitor data quality and compliance (GDPR/CCPA).

CORE RESPONSIBILITIES (across lifecycle)

• Deliver multi-channel CRM campaigns (e.g. product drops, seasonal sale campaigns, new product launches etc) end-to-end, from planning and segmentation, to build and reporting.
• Build and optimise automated journeys using decision splits, delays, entry/exit criteria, and dynamic content.
• Run robust testing (e.g., A/B, hold-outs, incrementality, etc.) to improve opens, clicks, conversions, and revenue contribution.
• Translate campaign performance into actionable insights for cross-functional teams.
• Work cross-functionally to inform the testing roadmap (e.g. using paid traffic insights to inform popups or flows)

Requirements

• 2+ years in CRM, retention marketing, or lifecycle management, within e-commerce brands.
• Hands-on experience with leading CRM platforms (e.g. Klaviyo).
• Strong commercial acumen with a track record of driving measurable revenue.
• Data-driven mindset: comfortable with segmentation, reporting, and experimentation.
• Creative eye for compelling copy and customer-first communication.
• Collaborative approach, able to work closely with growth/marketing and data teams.

Benefits

• Competitive salary
• Work from home opportunities
• 25 days holiday + bank holidays (pro rata to the duration of the contract)
• 50-75% employee discount

Kurt Geiger | About Us

We are an inclusive, creative footwear and accessories brand powered by kindness. We want to empower our talent to be confident and true to themselves, the London way. London is our home, our heartbeat, and we draw inspiration from the energy and spirit of the city, its diversity and creativity. For over fifty years our team of in-house shoe and accessory designers have been creating authentic, distinctive designs from our London headquarters. The rainbow is our signature. It represents the good energy and love we have for our community and the many ways we collectively express our individual style.

We Are One: For Love | For Diversity | For Change | For Equality | For Kindness | For Freedom | For Unity Against Racism

Kurt Geiger Digital

Kurt Geiger’s Digital Team is a leading edge, multichannel, global, fully integrated function within the business. We have built an inclusive and diverse team that operates across 4 layers of the Business: Back End Systems and Engineering; Platforms; Marketing; Customer Service. Our in-house team of over 100 Digital experts are augmented with expertise from partners across the globe to deliver the very best in Retail Technology with a firm eye on the future. We operate in a fully Agile, fast paced environment, with a strong focus on individual leadership talent and development through an integrated Excellency Framework to ensure every member of the team develops the very best leadership development for themselves whilst delivering business objectives in line with growing our Global Digital Brands. We have invested over £12m over the last few years, during the pandemic, in our Technology to future proof both our infrastructure and our thought leadership to put Technology at the heart of our Global Growth Strategy.

The Role

We are seeking a strategic and customer-centric CRM Manager with proven experience to join our dynamic team. Our key focus is to increase frequency and lifetime value by leveraging customer insight and trends to deliver relevant personalisation, collaborating with Paid Marketing to maximise impact across all touchpoints. The CRM Manager will be responsible for developing and implementing our email, SMS and app retention strategy across multiple sites, while managing one direct report (CRM Coordinator). Reporting into the Global Retention Lead, this role requires a strategic leader with strong CRM expertise, the ability to balance strategic retention goals with day-to-day trade demands, and a passion for data-driven insight.

Requirements

• Develop informed strategic customer-focused initiatives to drive retention goals forward, while managing operational campaign delivery seamlessly
• Utilise CRM analytics platforms to monitor campaign performance, track key retention KPIs, and present strategic insights and recommendations to senior stakeholders and cross-functional teams
• Leverage customer insights and behavioural data to create targeted segmentation strategies and deliver personalised experiences at scale
• Lead strategic utilisation of our Customer Engagement Platform (Braze) to optimise campaign delivery, automation workflows, and customer journey mapping
• Leading the planning of email, SMS and push notification schedules, managed by the CRM Coordinator alongside internal stakeholders, ensuring alignment with broader business objectives
• Stay at the forefront of CRM trends and innovations, ensuring compliance with new regulations and identifying strategic opportunities for the business
• Champion customer-centric thinking across the organisation and influence stakeholders to adopt retention-focused strategies
• Provide strategic leadership and inspiring mentorship to CRM Coordinator

Person

• Previous experience in a CRM role, preferably within the retail or fashion industry
• Customer-focused, strategic mindset, with the ability to balance long-term retention goals with immediate operational needs
• Advanced understanding of CRM campaign and retention KPI's, with the ability to analyse and articulate complex insights to senior stakeholders
• Advanced proficiency in data analysis and reporting tools such as Google Analytics, Tableau and Excel
• Strategic problem-solver with hands-on approach when needed, able to move between strategic planning and operational execution
• Excellent strategic communication and stakeholder management skills, with proven project management capabilities
• Proven leadership and people management skills with experience leading and inspiring junior team members
• Ability to work independently and lead teams within fast-paced environments
• Nice to have: Experience in Braze is a plus but not essential

Benefits

• Free 24 hour virtual GP access
• Summer hours - 3pm Friday Finish
• Payday half days throughout the year
• Enviable discounted products
• Harrods discount
• Sample sales
• Gym discounts
• Enhanced pension scheme including life assurance

Our Culture  

We’re an energic fast-paced brand that embraces progress and strives for innovation. Hard work is rewarded with new opportunities at every level and kindness is celebrated in everything we do. Our summer working hours accommodate a healthy work life balance. Wellbeing is important to our working culture, which is why we nurture a friendly environment for talent to thrive in, alongside a vibrant social community.

Who we are

Our mission at Seat Unique is simple: to make premium live experiences more accessible to fans.

We are at the forefront of revolutionising the ticketing and hospitality industry by offering a safe, secure, and seamless online platform for fans to purchase official premium tickets and hospitality packages for their favourite sports, music and cultural events.

Seat Unique empowers clubs, promoters, venues, and rights holders to expand their reach, increase revenues, and enhance the overall fan experience. We provide a comprehensive solution that enables our partners to connect with new audiences and deliver exceptional experiences seamlessly. 

We have forged official partnerships with globally renowned sports clubs, venues, and rights holders. We exclusively power hospitality and premium ticket sales through over 60 direct partnerships, including prestigious clubs such as Burnley FC, Yorkshire Cricket, and the Jacksonville Jaguars UK to name just a few. 

At Seat Unique, we believe in the power of live events. That’s why we go beyond merely selling tickets; we deliver unforgettable experiences for fans. In a time when the experience economy is thriving, Seat Unique’s strong positioning is reflected in our remarkable growth trajectory. Recently ranked 4th among the fastest-growing tech startups in Sifted’s 100: UK & Ireland in 2024, our commitment to excellence and innovation continues to drive our success.

If you are passionate about revolutionising the live events industry and creating memorable experiences for fans worldwide, Seat Unique is the place for you! Join our dynamic team, and be a part of shaping the future of the premium ticketing and hospitality industry.

Who we’re looking for

Seat Unique is looking for a dedicated and customer-centric CRM Executive to join our team. In this role, you will be at the forefront of our venue liaison to ensure customers feel the optimal VIP  experience across all venues. You will be responsible for championing our pre-event & on-site customer experience to ensure seamless arrival to the correct entrance, suite & seating whilst highlighting awareness of all VIP perks throughout the event experience. 

We're in the live events business, which means in-person events are our core. This translates to our company culture and  this role requires the candidate to be in the office five days a week at our London HQ. This in-person environment fosters agility. Being together allows our team to make quick decisions and adapt to the constant changes in our industry.

Requirements

As a CRM Executive, you will be responsible for ensuring that customers enjoy an outstanding and seamless VIP experience from pre-event planning through to on-site coordination and post-event follow-up.

Your role will involve:

• Support the execution and optimisation of CRM campaigns across email, SMS, and in-app channels.
• Produce high-quality written content for landing pages and blog articles to support broader SEO goals and increase organic visibility.
• Collaborate with the content and SEO teams to develop keyword-targeted articles and engaging content that boosts organic visibility and supports lead generation goals.
• Work closely with the wider marketing, commercial, and data teams to develop targeted customer journeys and lifecycle marketing initiatives.
• Create, proofread, and schedule engaging, on-brand content that drives engagement and conversions.
• Segment audiences using CRM tools to ensure the right messages reach the right customers at the right time.
• Analyse campaign performance metrics and report on results, providing actionable insights to improve future campaigns.
• Assist in the development of A/B tests to optimise subject lines, content, and send times.
• Ensure CRM data integrity, compliance, and best practices are maintained.

Skills & Experience

While these qualifications are highly regarded, we appreciate the value of diverse experiences. You don't need all of them, but they could include:

• 2–3 years of experience in a CRM, email marketing, or customer engagement role.
• Excellent writing and editing skills, with experience creating digital content that is both user- and SEO-friendly.
• Strong command of written English with exceptional attention to detail in grammar, tone, and clarity.
• Experience using CRM platforms (e.g., HubSpot, Salesforce, Klaviyo, or similar).
• Comfortable working with customer data and basic analytics to inform campaign strategies.
• Organised, proactive, and capable of managing multiple campaigns and deadlines.
• A collaborative team player with a growth mindset and a genuine enthusiasm for enhancing the customer experience.

Desirable (Not Essential)

• Experience in the events, entertainment, or e-commerce industry.
• Understanding of GDPR and data privacy best practices.
• Basic knowledge of HTML for email formatting.

Benefits

 Our benefits 

• Employee share options scheme
• Quarterly bonus
• 23 days of annual leave + public holidays
• A top-tier private health insurance package
• Penfold pension scheme
• Learning and development budget
• Employee Referral Scheme
• Cycle to work scheme
• Weekly Deliveroo vouchers
• Access to VIP experiences at live events

Freddie’s Flowers was founded by Freddie Garland in October 2014 with one ambition: to change people’s relationship with flowers. We believe flowers aren’t only for grand occasions, but they make every day special, inspiring creativity and sparking joy.

Our starting point was our direct-to-consumer subscription model, helping us grow a loyal UK following. We launched in Germany in 2020, and then in 2021 we secured significant backing from The Craftory, a like-minded purpose-led global investment house, helping us expand, develop and grow. 2023 saw us start our gifting service – bringing the best of Freddie’s Flowers to everyone who needs it (even last minute!).

From the seed of an idea we continue to flourish; we’re now a B Corp organisation. And our founding mission remains unchanged – to change the world of flowers, and to change the world with flowers.

About the Role:

Managing our day-to-day email and customer communications you’ll play a pivotal role in the growth of Freddies Flowers. Managing global customer communications and seeking opportunities to drive email engagement, loyalty, order rate, retention and growing our active customer. Creating an ‘always on’ calendar of gifting and acquisition communications for both our UK and German markets to increase lifetime value.  

Informing, entertaining, retaining, upselling and cross selling to our customers, plus winning back our lapsed customers. You’ll have the freedom to test and explore what works best, based on the value or impact you think they can make.  

You will work with teams across the business, including the wider marketing and creative teams, on cross-channel and brand campaigns. You’ll also cross paths with our product team to support any onsite customer experience improvements and forge a good relationship with our commercial and customer teams to enhance performance of our customer comms. 

Responsibilities :

Campaign Strategy & Execution 

• You will manage our direct-to-customer email campaigns working with our creative and marketing teams to plan content, brief in assets and build campaigns. 
• You will carry out regular tests to constantly improve our campaign engagement and loyalty metrics, enhancing our understanding of what works for our audiences. 
• You’ll work closely with our CRM and Growth Managers to execute customer initiatives for each segment of our customer base. 
• You’ll be responsible for all testing on email, planning monthly tests to drive channel KPIs. 
• Campaign and Channel Reporting 
• You’ll be responsible for weekly and monthly email reporting back to the business, sharing learnings and insights to highlight opportunities and further improve performance. 
• You’ll work with our Commercial team to understand incremental gains to our active customers and any ad hoc reporting. 
• Channel Growth 
• You’ll support Gifting growth projects with comms to our email database to increase the repeat rate of our gifting base 
• You’ll work with our CRM Manager and Growth Team to weave other channels like SMS and Direct Mail into our contact strategy to complement our email comms and drive engagement 

Experiences and events 

• You’ll own creation of our VIP programme for key customers and bondholders e.g. flower arranging evenings, flower pressing classes etc. to invite our existing customers to join, creating a deeper relationship with both flowers and the Freddie’s brand 

Requirements

• Have previous CRM experience and experience of a CRM platform 
• You're hyper organised. Experienced in high paced environments, with confidence and ability to independently prioritise, plan and coordinate people/processes to ensure seamless execution. 
• You're analytically sharp. Highly analytical with a focus on making data-driven decisions to drive strategy. Working in Excel/Sheets for reporting is second nature. 
• You're a problem solver. A track record of continuous process improvement - implementing systems, processes and solutions to drive automation and improve accuracy of financial reporting. 
• You're a fast learner. Adaptable, acute attention to detail, delivers excellent work, driven, takes feedback well, is highly self-aware and personable. 
• You're a proactive doer. Embodies proactivity, with a can-do attitude, will go the extra mile(s) when needed. Willing to dig-in, research and learn a way around any challenge autonomously. 
• You're an excellent communicator. You are equally good at listening as explaining / convincing others 
• You have a sense of humour, high energy and passion for the flower-powered future we’re building. 
• German language speaker a bonus but not compulsory 
• There's quite a bit on this list. If you feel you have some of the experience but not all of it, please do still apply. We love developing our team. 

Benefits

• Option to buy extra holiday days
• Discounted flowers for friends/family
• WFH (where applicable)
• Learning and Development Support
• Cycle to work scheme
• Employee Assistance Programme
• Cash plan with Medicash
• Health and wellbeing sessions with The Mind Clinic
• Team socials and events
• Bi-Weekly lunch
• And Flowers!

Inclusion:

Freddie’s Flowers recognises our success is dependent on the success of our people. Freddie’s Flowers is committed to creating an inclusive work environment with a diverse workforce where everyone feels safe and valued. All applicants will receive consideration for