Head of Digital Marketing Strategy

NE1 4AA Newcastle upon Tyne, North East £70000 Annually WhatJobs

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Job Description

full-time
Our client, a rapidly growing e-commerce enterprise renowned for its innovative digital strategies, is seeking a visionary Head of Digital Marketing Strategy to lead their marketing efforts. This is a fully remote position, offering the opportunity to shape and execute comprehensive digital marketing campaigns from anywhere in the UK. You will be responsible for developing and implementing data-driven strategies across all digital channels, including SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising, with the ultimate goal of driving customer acquisition, engagement, and retention. The ideal candidate will possess a deep understanding of the digital marketing landscape, a proven track record of success in developing and scaling digital marketing programs, and strong analytical and leadership capabilities.

As a remote-first organization, we empower our team members with the autonomy and resources to excel. You will collaborate virtually with cross-functional teams, including product development, sales, and analytics, to ensure cohesive and impactful marketing initiatives. This role requires a strategic thinker with a passion for digital innovation and a commitment to achieving measurable business results.

Key Responsibilities:
  • Develop and execute a holistic digital marketing strategy aligned with business objectives and target audience.
  • Oversee all aspects of digital marketing, including SEO, SEM, PPC, social media, email marketing, content strategy, and affiliate marketing.
  • Manage and optimize digital advertising budgets to maximize ROI and achieve campaign goals.
  • Lead the creation and implementation of engaging content across various digital platforms.
  • Analyze campaign performance data, identify key insights, and make data-driven recommendations for continuous improvement.
  • Stay abreast of the latest digital marketing trends, technologies, and best practices.
  • Manage and mentor a team of digital marketing specialists in a remote setting.
  • Collaborate with product and sales teams to ensure integrated marketing campaigns.
  • Drive customer acquisition, lead generation, and conversion rates through effective digital strategies.
  • Develop and refine customer journey maps to enhance user experience and engagement.
  • Report on key marketing metrics and performance to senior leadership.

Qualifications and Skills:
  • Master’s degree in Marketing, Business Administration, or a related field.
  • Minimum of 8 years of experience in digital marketing, with at least 4 years in a strategic leadership role.
  • Proven success in developing and executing comprehensive digital marketing strategies that drive significant growth.
  • In-depth knowledge of SEO, SEM, social media platforms, content marketing, email automation, and analytics tools (e.g., Google Analytics, Adobe Analytics).
  • Experience managing significant digital advertising budgets and optimizing campaigns for performance.
  • Strong analytical, quantitative, and problem-solving skills.
  • Excellent leadership, team management, and communication abilities.
  • Demonstrated ability to work effectively in a remote, fast-paced environment.
  • Experience with A/B testing and conversion rate optimization (CRO).
  • Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) is a plus.
  • Experience in e-commerce or a related digital-first industry is highly valued.
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Head of Digital Marketing Strategy

NE1 5DG Newcastle upon Tyne, North East £60000 Annually WhatJobs

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full-time
Our client, a fast-growing e-commerce brand, is seeking a strategic and innovative Head of Digital Marketing Strategy to lead their marketing efforts from Newcastle upon Tyne, Tyne and Wear, UK . This pivotal role will be responsible for developing and executing comprehensive digital marketing strategies across multiple channels to drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will have a proven track record of success in managing integrated digital campaigns, a deep understanding of analytics, and the ability to lead and inspire a marketing team. This hybrid role allows for significant flexibility, balancing essential in-office collaboration with remote work capabilities.

Key Responsibilities:
  • Develop and implement a holistic digital marketing strategy aligned with business objectives, encompassing SEO, SEM, social media, email marketing, content marketing, and affiliate marketing.
  • Manage and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn Ads to maximize ROI.
  • Oversee the creation and execution of compelling content marketing strategies to engage target audiences and drive organic traffic.
  • Lead social media strategy, including content planning, community management, and paid social campaigns.
  • Develop and manage email marketing campaigns, including segmentation, automation, and performance analysis.
  • Utilize web analytics tools (e.g., Google Analytics) to track, measure, and report on the performance of all digital marketing initiatives.
  • Identify key trends, insights, and opportunities in the digital marketing landscape and recommend strategic adjustments.
  • Collaborate with the creative team to develop engaging visual and written content for digital channels.
  • Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
  • Lead, mentor, and develop the digital marketing team, fostering a culture of innovation and data-driven decision-making.
  • Stay current with emerging digital marketing technologies, platforms, and best practices.
  • Conduct competitor analysis to identify opportunities and threats in the digital space.
  • Work closely with product development and sales teams to ensure consistent brand messaging and integrated campaign execution.
Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Minimum of 7 years of progressive experience in digital marketing, with a significant portion in strategic development and team leadership.
  • Proven track record of developing and executing successful integrated digital marketing campaigns.
  • Expertise across a broad range of digital marketing disciplines (SEO, SEM, Social Media, Email, Content).
  • Strong proficiency with analytics platforms (e.g., Google Analytics, Adobe Analytics) and data visualization tools.
  • Experience managing significant marketing budgets and demonstrating ROI.
  • Excellent leadership, communication, and interpersonal skills.
  • Ability to think strategically and translate complex data into actionable insights.
  • Experience with marketing automation platforms (e.g., HubSpot, Marketo) is a plus.
  • Proficiency in A/B testing and conversion rate optimization (CRO).
  • Creative thinking and a passion for innovation in digital marketing.
This hybrid role offers a competitive salary, comprehensive benefits package, and the opportunity to shape the digital future of a dynamic brand.
This advertiser has chosen not to accept applicants from your region.

Head of Digital Marketing Strategy

SR1 1AA Sunderland, North East £70000 Annually WhatJobs

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full-time
Our client is embarking on an ambitious digital transformation and seeks an visionary Head of Digital Marketing Strategy to lead their efforts from a fully remote position. This senior role is crucial for developing and executing innovative digital marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. You will be responsible for defining the overarching digital strategy, leveraging cutting-edge tools and analytics to achieve measurable results. This is an exciting opportunity to shape the future of digital engagement for a growing organisation.

Key Responsibilities:
  • Develop and implement a comprehensive, data-driven digital marketing strategy aligned with business objectives across all digital channels (SEO, SEM, social media, email, content marketing, programmatic advertising).
  • Lead, mentor, and inspire a remote team of digital marketing specialists, fostering a culture of continuous improvement and innovation.
  • Oversee the management of the company's online presence, ensuring brand consistency and optimal user experience.
  • Define key performance indicators (KPIs) for all digital marketing activities and track performance rigorously, providing actionable insights and recommendations.
  • Manage the digital marketing budget effectively, ensuring maximum return on investment (ROI).
  • Conduct market research and competitor analysis to identify emerging trends and opportunities.
  • Collaborate with cross-functional teams (e.g., Product, Sales, Creative) to ensure integrated marketing efforts.
  • Oversee the creation of compelling digital content that resonates with target audiences.
  • Champion A/B testing and other optimization techniques to enhance campaign performance.
  • Stay current with the latest digital marketing technologies, platforms, and best practices.
Qualifications:
  • A Bachelor's or Master's degree in Marketing, Business, Communications, or a related field.
  • A minimum of 10 years of progressive experience in digital marketing, with at least 5 years in a strategic leadership role.
  • Proven track record of developing and executing successful multi-channel digital marketing strategies that have driven significant business growth.
  • Expertise in SEO, SEM (Google Ads, Bing Ads), social media marketing, email marketing platforms (e.g., Mailchimp, HubSpot), and content management systems (CMS).
  • Strong analytical skills with proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization.
  • Demonstrated experience in managing substantial marketing budgets and reporting on ROI.
  • Excellent leadership, communication, and stakeholder management skills, with the ability to influence and collaborate effectively in a remote setting.
  • Strategic thinking and a data-oriented mindset, with a passion for innovation and experimentation.
  • Experience with marketing automation and CRM systems is highly desirable.
This fully remote position is perfect for a strategic thinker who thrives on driving digital success. Join our innovative team and make a significant impact from **Sunderland, Tyne and Wear, UK**.
This advertiser has chosen not to accept applicants from your region.

Digital Marketing & Social Media Apprentice

NE29 0JG Newcastle upon Tyne, North East £12181 annum (appr WhatJobs

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apprenticeship
Embark on an exciting career journey with our client as a Digital Marketing & Social Media Apprentice, based in Newcastle upon Tyne, Tyne and Wear, UK . This apprenticeship offers a fantastic opportunity for an ambitious and creative individual to gain hands-on experience in the dynamic world of online marketing. You will be mentored by experienced professionals, learning the latest strategies and tools to drive engagement and brand growth across various digital platforms. This is a structured training program designed to equip you with valuable skills and qualifications, setting you up for a successful career. Your training and responsibilities will include:
  • Assisting in the creation and scheduling of engaging content for social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
  • Supporting the development and execution of digital marketing campaigns, including email marketing and pay-per-click advertising.
  • Monitoring social media channels, responding to comments and messages, and engaging with the online community.
  • Conducting market research to identify trends, competitor activities, and audience insights.
  • Assisting with website content updates and basic Search Engine Optimization (SEO) tasks.
  • Tracking and reporting on the performance of digital marketing activities using analytics tools.
  • Learning to use various digital marketing software and platforms under guidance.
  • Collaborating with the marketing team on brainstorming new ideas and strategies.
  • Understanding brand guidelines and ensuring consistent messaging across all digital touchpoints.
  • Participating in regular training sessions and working towards a recognized qualification in digital marketing.
  • Gaining practical experience in customer engagement and online reputation management.
What we're looking for:
  • A strong interest in digital marketing, social media, and online communication.
  • Excellent written and verbal communication skills.
  • A creative mindset with an eye for detail.
  • Good organisational skills and the ability to manage multiple tasks.
  • A proactive attitude and a willingness to learn.
  • Basic computer literacy, including familiarity with social media platforms.
  • No prior professional experience is strictly necessary, as full training will be provided.
  • Resilience and a positive approach to challenges.
  • Ability to work effectively within a team environment.
  • Enthusiasm for developing a career in marketing.
This apprenticeship is ideal for school leavers or individuals looking to transition into a digital marketing career. Our client is committed to providing a supportive learning environment where you can grow your skills and confidence. Successful completion of the apprenticeship may lead to further employment opportunities.
This advertiser has chosen not to accept applicants from your region.

Digital Marketing & Social Media Manager

NE1 4HG Newcastle upon Tyne, North East £40000 Annually WhatJobs

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full-time
Our client is seeking a creative and data-driven Digital Marketing & Social Media Manager to elevate their online presence. This hybrid role, based in our vibrant Newcastle upon Tyne, Tyne and Wear, UK office, offers a flexible working arrangement combining office collaboration with remote autonomy. You will be responsible for developing and executing comprehensive digital marketing strategies, with a strong emphasis on social media engagement, content creation, and campaign performance optimization. The ideal candidate is passionate about the ever-evolving digital landscape and possesses a proven ability to drive brand awareness, customer engagement, and conversion rates.

Responsibilities:
  • Develop and implement innovative digital marketing strategies across various channels, including social media, email, SEO/SEM, and paid advertising.
  • Manage all social media platforms, creating engaging content calendars, scheduling posts, and actively monitoring social conversations.
  • Develop and execute targeted social media campaigns to increase brand awareness, engagement, and lead generation.
  • Create compelling and high-quality content (text, image, video) tailored for different digital platforms and target audiences.
  • Analyze campaign performance using analytics tools (e.g., Google Analytics, social media insights) and provide regular reports with actionable insights.
  • Optimize website content and social media profiles for search engines (SEO).
  • Manage the digital marketing budget, allocating resources effectively to maximize ROI.
  • Collaborate with internal teams (e.g., sales, product development) to ensure cohesive brand messaging and integrated campaigns.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices, recommending new strategies and technologies.
  • Monitor competitor activities and industry trends to identify opportunities and threats.
  • Engage with online communities and respond to customer inquiries and comments in a timely and professional manner.
  • Manage influencer collaborations and partnerships to amplify brand reach.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • Minimum of 4 years of experience in digital marketing, with a significant focus on social media management and content creation.
  • Proven track record of developing and executing successful digital marketing campaigns that drive measurable results.
  • Expertise in social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok) and their advertising capabilities.
  • Strong understanding of SEO, SEM, email marketing, and content marketing principles.
  • Proficiency in using digital marketing analytics tools (e.g., Google Analytics, Hootsuite, Buffer).
  • Excellent written and verbal communication skills, with a flair for creative copywriting.
  • Strong visual content creation skills (e.g., basic graphic design, video editing).
  • Ability to work independently and collaboratively in a hybrid team environment.
  • Analytical and problem-solving skills, with a data-driven approach to marketing.

This is a fantastic opportunity to shape the digital narrative of our client and make a significant impact from our Newcastle upon Tyne, Tyne and Wear, UK location.
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Remote Head of Digital Marketing Strategy

NE1 4AA Newcastle upon Tyne, North East £70000 Annually WhatJobs

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Job Description

full-time
Our client is a rapidly expanding e-commerce business seeking a visionary Head of Digital Marketing Strategy to spearhead their online growth initiatives. This is a fully remote position, offering the flexibility to work from anywhere within the UK, requiring exceptional autonomy and strategic acumen. You will be responsible for developing and executing a comprehensive digital marketing strategy designed to enhance brand awareness, drive qualified leads, and maximize customer acquisition and retention across all online channels. The ideal candidate will possess a deep understanding of the entire digital marketing ecosystem, including SEO, SEM, content marketing, social media marketing, email marketing, and affiliate marketing. You will lead a team of digital marketing specialists, providing guidance, setting performance targets, and fostering a culture of innovation and data-driven decision-making. Key responsibilities include market research, competitor analysis, defining target audience segments, and crafting compelling campaign narratives. You will oversee the budget allocation for digital marketing activities, monitor key performance indicators (KPIs), and generate insightful reports to inform strategic adjustments. Experience with marketing automation platforms, CRM systems, and advanced analytics tools (e.g., Google Analytics, Adobe Analytics) is essential. Strong leadership and communication skills are paramount for effectively collaborating with cross-functional teams, including sales, product development, and creative services. This role demands a strategic thinker with a proven track record of achieving measurable results in competitive online markets. A Bachelor's degree in Marketing, Business Administration, or a related field is required, along with extensive experience in senior digital marketing roles. Join our client and play a pivotal role in shaping their digital future, driving significant business growth through expertly crafted online strategies.
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Head of Digital Marketing & Brand Strategy

NE1 1AA Newcastle upon Tyne, North East £70000 Annually WhatJobs

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full-time
Our client is searching for a visionary and results-driven Head of Digital Marketing & Brand Strategy to lead their brand's online presence and marketing initiatives. This is a fully remote position, offering the flexibility to work from anywhere in the UK. You will be responsible for developing and executing comprehensive digital marketing strategies across all relevant channels, including SEO, SEM, social media, content marketing, email marketing, and paid advertising. The core focus will be on driving brand awareness, customer acquisition, engagement, and retention, ultimately contributing to revenue growth. You will lead a talented team of marketing professionals, fostering a collaborative and high-performance environment. Key responsibilities include defining the brand's narrative, ensuring consistency across all touchpoints, and identifying new opportunities for market penetration and audience growth. The ideal candidate will have a proven track record of success in developing and implementing innovative digital marketing campaigns that deliver measurable results. A deep understanding of market trends, consumer behavior, and digital analytics is crucial. You should be adept at data analysis, using insights to optimize campaign performance and inform strategic decisions. This role requires strong leadership qualities, excellent communication and interpersonal skills, and the ability to influence stakeholders at all levels. You will be expected to manage budgets effectively, oversee campaign execution, and report on key performance indicators (KPIs) to senior management. This is a fantastic opportunity to shape the digital future of a growing brand and make a significant impact on its success, all while enjoying the benefits of a remote work environment.

Responsibilities:
  • Develop and execute a cutting-edge digital marketing strategy to achieve business objectives.
  • Oversee all digital marketing channels, including SEO, SEM, social media, email, and paid advertising.
  • Manage and mentor a team of digital marketing specialists.
  • Define and maintain a strong, consistent brand voice and identity across all platforms.
  • Analyze campaign performance and provide actionable insights for optimization.
  • Identify and capitalize on new digital marketing trends and opportunities.
  • Manage marketing budgets and ensure efficient allocation of resources.
  • Collaborate with other departments to ensure cohesive marketing efforts.
  • Report on key marketing metrics and KPIs to senior leadership.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • 7+ years of progressive experience in digital marketing, with at least 3 years in a leadership role.
  • Proven expertise in SEO, SEM, social media marketing, content strategy, and email marketing.
  • Strong understanding of digital analytics tools (e.g., Google Analytics) and data-driven decision-making.
  • Demonstrated success in developing and executing successful multi-channel marketing campaigns.
  • Excellent leadership, communication, and project management skills.
  • Experience managing marketing budgets and teams.
  • Strategic thinker with a creative and analytical mindset.
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About the latest Digital marketing Jobs in Sunderland !

Digital Marketing Executive

South Tyneside, North East £25000 - £30000 Annually Zenith People

Posted 15 days ago

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Job Description

permanent

We’re looking for a creative and enthusiastic Digital Marketing Executive to join our clients growing team. This is a hands-on role perfect for someone who loves being out in the field—capturing content at events, engaging with communities, and showcasing their brand across digital platforms.

If you’re a social media-savvy storyteller with a flair for photography, video, and content creation, this could be your next exciting step.

Key Responsibilities: 

  • Content Creation:  Attend events, site visits, and community activities to capture engaging photos and videos for use across social media and digital channels.
  • Social Media Management:  Plan, create, and schedule content across a number of platforms to grow engagement and followers.
  • Campaign Support:  Assist in the execution of digital campaigns including paid social media advertising and email marketing.
  • Community Engagement:  Respond to comments, messages, and mentions to build relationships and maintain a positive brand presence.
  • Analytics & Reporting:  Monitor performance of posts and campaigns, providing insights and recommendations for improvement.
  • Website Updates:  Support with updating website content, blogs, and news articles.
  • Brand Ambassador:  Be the eyes and ears of the brand—spotting opportunities to tell stories and share moments that matter.

About You: 

  • Previous experience in a digital marketing or social media role
  • Degree in Marketing, Communications, Media, or a related field (preferred but not essential).
  • Strong understanding of social media platforms and trends.
  • Confident using tools like Canva, Adobe Creative Suite, or similar.
  • Comfortable capturing and editing high-quality photographs for digital use
  • Excellent written and verbal communication skills.
  • A self-starter who enjoys being out and about, meeting people, and capturing real moments.
  • Passionate about storytelling and brand building.
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Digital Marketing Executive

South Shields, North East Zenith People

Posted 3 days ago

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Job Description

full time

We’re looking for a creative and enthusiastic Digital Marketing Executive to join our clients growing team. This is a hands-on role perfect for someone who loves being out in the field—capturing content at events, engaging with communities, and showcasing their brand across digital platforms.

If you’re a social media-savvy storyteller with a flair for photography, video, and content creation, this could be your next exciting step.

Key Responsibilities: 

  • Content Creation:  Attend events, site visits, and community activities to capture engaging photos and videos for use across social media and digital channels.
  • Social Media Management:  Plan, create, and schedule content across a number of platforms to grow engagement and followers.
  • Campaign Support:  Assist in the execution of digital campaigns including paid social media advertising and email marketing.
  • Community Engagement:  Respond to comments, messages, and mentions to build relationships and maintain a positive brand presence.
  • Analytics & Reporting:  Monitor performance of posts and campaigns, providing insights and recommendations for improvement.
  • Website Updates:  Support with updating website content, blogs, and news articles.
  • Brand Ambassador:  Be the eyes and ears of the brand—spotting opportunities to tell stories and share moments that matter.

About You: 

  • Previous experience in a digital marketing or social media role
  • Degree in Marketing, Communications, Media, or a related field (preferred but not essential).
  • Strong understanding of social media platforms and trends.
  • Confident using tools like Canva, Adobe Creative Suite, or similar.
  • Comfortable capturing and editing high-quality photographs for digital use
  • Excellent written and verbal communication skills.
  • A self-starter who enjoys being out and about, meeting people, and capturing real moments.
  • Passionate about storytelling and brand building.
This advertiser has chosen not to accept applicants from your region.

Digital Marketing Manager

SR5 1DA Sunderland, North East £40000 Annually WhatJobs

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full-time
A dynamic and growing e-commerce business located in Sunderland, Tyne and Wear, UK is looking for an experienced and results-driven Digital Marketing Manager to join their team. This hybrid role offers a fantastic opportunity to shape and execute comprehensive digital marketing strategies. You will be responsible for driving online visibility, customer acquisition, and brand engagement across multiple digital channels. This role requires a strategic thinker with a hands-on approach and a proven track record of success in managing and optimizing digital campaigns.

Key Responsibilities:
  • Develop and implement integrated digital marketing strategies to achieve business objectives, including lead generation, customer acquisition, and brand awareness.
  • Manage and optimize all paid media campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn Ads, ensuring efficient budget allocation and ROI.
  • Oversee Search Engine Optimization (SEO) efforts to improve organic search rankings and drive relevant traffic.
  • Develop and execute content marketing strategies, including blog posts, social media content, and email marketing campaigns.
  • Manage social media presence and engagement across relevant platforms.
  • Analyze campaign performance data, generate reports, and provide actionable insights to improve future strategies.
  • Collaborate with internal teams, including sales, product development, and design, to ensure brand consistency and campaign alignment.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Manage the digital marketing budget and ensure effective allocation of resources.
  • Conduct market research and competitor analysis to identify new opportunities and threats.
Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Minimum of 5 years of experience in digital marketing, with a focus on strategy development and campaign management.
  • Proven experience with SEO, SEM, social media marketing, email marketing, and content marketing.
  • Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
  • Proficiency in marketing automation platforms and CRM systems.
  • Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
  • Strong written and verbal communication skills.
  • Experience in e-commerce is highly desirable.
  • Ability to work effectively in a hybrid work model, balancing remote and in-office responsibilities.
If you are a data-driven marketer with a passion for digital innovation and a desire to make a significant impact, we want to hear from you. This role is based in Sunderland, Tyne and Wear, UK , with a hybrid working arrangement.
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