5,914 Social Media Marketing jobs in the United Kingdom

About DXB Perfume

DXB Perfume is the UK’s leading distributor and retailer of Arabian fragrances, bringing Dubai’s bold, opulent spirit to customers across the UK and beyond. We combine heritage scents with modern innovation, building a disruptive fragrance brand designed to shake up the global market.

We’re not here to blend in – we’re here to dominate.

The Role

We are looking for a Social Media Manager who is a disruptor at heart — someone who thrives on breaking rules, pushing creative boundaries, and driving measurable results fast .

You will be obsessed with TikTok, Instagram, and emerging social platforms — not just to post content, but to hack growth, build viral momentum, and deliver immediate commercial impact .

This isn’t just a scheduling role. This is about owning DXB’s cultural voice online , creating noise that converts into community, footfall, and sales.

What You’ll Do

1. Aggressive Growth & Disruption

• Build and execute bold, trend-led strategies that make DXB the most talked-about perfume brand online.
• Drive explosive growth in followers, engagement, and reach — with clear weekly KPIs .
• React at speed to cultural moments, trending sounds, and viral opportunities.
• Use social listening + competitor monitoring to ensure DXB leads, not follows.

2. Content & Community Domination

• Create viral-first content (short-form video, collabs, social stunts) that gets people talking.
• Manage a constant drumbeat of posts, stories, and lives , ensuring DXB always has share of voice.
• Build a loyal community — not just followers, but fans who engage, buy, and advocate.
• Act as the voice of DXB Perfume across all social touchpoints.

3. Influencer & Creator Partnerships

• Identify and lock in cutting-edge creators before competitors do.
• Manage influencer campaigns that deliver real ROI , not vanity metrics.
• Drive creator-led product launches, collaborations, and stunts that cut through noise.
• Build an influencer ecosystem that makes DXB the fragrance brand influencers want to work with .

4. Commercial Accountability

• Align social campaigns with sales, launches, and retail activations.
• Track and report on weekly KPIs (follower growth, engagement, reach, traffic, conversions).
• Test and optimise constantly — if it doesn’t work, pivot fast.
• Deliver quantifiable impact on awareness and revenue.

What We’re Looking For

• A natural disruptor — bold, fearless, and obsessed with making noise.
• 3+ years in social media/influencer marketing , ideally in beauty, fragrance, or lifestyle brands.
• Proven track record of viral content and rapid social growth (show us your wins).
• Deep knowledge of TikTok & Instagram mechanics — algorithms, trends, hacks.
• Experience negotiating and running high-impact influencer campaigns .
• Creative, fast, and resourceful — can make something out of nothing.
• Data-driven: you know how to prove ROI from social .
• Thrives in a high-pressure, high-speed, scale-up environment .

KPIs You’ll Be Judged On

• Follower Growth (TikTok & Instagram as #1 priority)
• Engagement Rate (not just likes, but comments, shares, saves)
• Content Reach & Virality (frequency of viral hits)
• Influencer ROI (traffic, sales, awareness driven)
• Social-to-Sales Conversion (trackable impact on online + retail campaigns)

Why Join DXB Perfume?

• Be part of a trailblazing fragrance brand rewriting the rules of luxury retail.
• Autonomy to move fast and break things — no corporate red tape.
• A brand backed by ambition, growth, and international expansion.

If you’re not ready to disrupt the fragrance industry, this isn’t the role for you. If you are, let’s talk.

• Develop and implement comprehensive social media strategies across key platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).
• Create, curate, and manage engaging and high-quality content (text, image, video) tailored to each platform and target audience.
• Monitor social media channels for industry trends, competitor activity, and relevant conversations.
• Engage with followers, respond to comments and messages, and foster a positive community environment.
• Plan and manage paid social media advertising campaigns, optimizing for reach, engagement, and conversions.
• Analyze social media performance metrics, generate regular reports, and provide insights and recommendations for improvement.
• Collaborate with the broader marketing team to ensure social media strategy is integrated with other marketing initiatives.
• Stay up-to-date with the latest social media best practices, tools, and emerging technologies.
• Identify and engage with influencers and brand advocates.
• Manage social media content calendars and posting schedules.

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 3 years of experience in social media marketing and strategy development.
• Proven track record of successful social media campaign management and community building.
• Excellent written and verbal communication skills, with a talent for creative storytelling.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Experience with paid social media advertising.
• Strong understanding of SEO and web traffic metrics.
• Creative mindset with a keen eye for visual aesthetics.
• Ability to work both independently and collaboratively in a hybrid work environment.

• Develop and execute comprehensive social media strategies aligned with e-commerce goals and brand objectives.
• Create, curate, and manage engaging and high-quality content (including text, images, video) across platforms like Instagram, Facebook, TikTok, Pinterest, and LinkedIn.
• Plan and manage paid social media advertising campaigns, optimizing for reach, engagement, and conversions.
• Monitor social media trends, competitor activities, and industry best practices to identify opportunities.
• Analyze social media performance metrics, providing regular reports on key insights and recommending improvements.
• Engage with our online community, responding to comments and messages in a timely and professional manner.
• Collaborate with the marketing, design, and e-commerce teams to ensure brand consistency and campaign integration.
• Identify and build relationships with relevant influencers and brand advocates.
• Manage the social media content calendar and posting schedules.
• Stay at the forefront of new social media features, tools, and platform updates.
• This hybrid role requires regular attendance at our Derby, Derbyshire, UK office for team meetings and strategic planning sessions.

• Proven experience as a Social Media Manager, Digital Marketing Specialist, or similar role, with a strong portfolio showcasing successful campaigns.
• Demonstrable experience in developing and executing social media strategies for e-commerce businesses.
• In-depth knowledge of major social media platforms, their algorithms, and advertising capabilities.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Excellent content creation, copywriting, and visual storytelling skills.
• Strong understanding of SEO principles and their application to social media.
• Experience with A/B testing and campaign optimization.
• Analytical mindset with the ability to interpret data and translate it into actionable insights.
• Excellent communication, collaboration, and interpersonal skills.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

• Develop and implement comprehensive social media strategies aligned with marketing goals and target audiences.
• Manage and create engaging content (text, image, video) for platforms such as Instagram, Facebook, Twitter, LinkedIn, TikTok, and Pinterest.
• Schedule and publish posts across all relevant social media channels, ensuring optimal timing and frequency.
• Monitor social media channels for comments, messages, and mentions; respond promptly and professionally to foster community engagement.
• Conduct social listening to track brand sentiment, identify opportunities, and manage potential crises.
• Analyze social media performance using analytics tools (e.g., Google Analytics, platform-specific insights) and generate regular reports.
• Identify key performance indicators (KPIs) and track progress towards them, making data-driven adjustments to strategies.
• Collaborate with the marketing, design, and content teams to ensure brand consistency and campaign integration.
• Stay up-to-date with the latest social media trends, platform updates, and best practices.
• Manage paid social media advertising campaigns, including budget allocation, targeting, and optimization.
• Experiment with new platforms and content formats to drive innovation and reach new audiences.
• Build and maintain relationships with influencers and brand advocates.

• Develop and implement a comprehensive social media strategy aligned with business goals and target audiences.
• Create, curate, and manage engaging and high-quality content (text, images, video) for all social media platforms (e.g., Instagram, Facebook, TikTok, Twitter, LinkedIn).
• Monitor social media channels for trends, conversations, and opportunities for engagement.
• Build and nurture online communities, responding to comments and inquiries in a timely and brand-appropriate manner.
• Plan and execute paid social media advertising campaigns, optimizing for reach, engagement, and conversions.
• Collaborate with marketing, sales, and product development teams to ensure cohesive brand messaging.
• Analyse social media performance metrics, providing regular reports with actionable insights and recommendations for improvement.
• Stay up-to-date with the latest social media best practices, platform updates, and emerging trends.
• Manage influencer outreach and collaborations where appropriate.
• Develop and maintain a social media content calendar.

• Proven experience as a Social Media Strategist or similar role, with a strong portfolio of successful campaigns.
• Excellent understanding of major social media platforms, their algorithms, and best practices.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Strong content creation and copywriting skills, with an eye for visual aesthetics.
• Experience with social media advertising platforms and campaign optimization.
• Proficiency in social media analytics and reporting tools (e.g., Google Analytics, platform-specific insights).
• Excellent communication, interpersonal, and collaboration skills.
• Ability to work independently and manage multiple projects effectively in a hybrid work environment.
• Knowledge of SEO principles as they apply to social media content is a plus.
• A passion for e-commerce and digital marketing trends.

• Develop and implement effective social media strategies aligned with business objectives.
• Manage and grow the company's presence on platforms such as Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.
• Create engaging, high-quality content (visual and written) tailored to each platform.
• Plan and execute paid social media advertising campaigns.
• Monitor social media channels for industry trends, competitor activity, and customer feedback.
• Analyze social media metrics and report on campaign performance.
• Engage with followers, respond to comments and messages promptly and professionally.
• Collaborate with the e-commerce team to drive online sales.
• Stay current with social media best practices, tools, and emerging technologies.
• Develop and manage the social media budget.

• Proven experience as a Social Media Manager or in a similar digital marketing role.
• Demonstrable success in growing social media audiences and engagement.
• Expertise in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Strong understanding of social media analytics and reporting.
• Excellent copywriting and content creation skills.
• Experience with paid social advertising platforms (e.g., Facebook Ads Manager).
• Knowledge of SEO and web traffic metrics is a plus.
• Familiarity with e-commerce principles and strategies.
• Strong communication and project management skills.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.

• Develop and implement a comprehensive social media strategy across platforms like Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.
• Create, curate, and schedule engaging and high-quality content, including text, images, and videos.
• Monitor social media channels for trends, conversations, and user-generated content.
• Engage with followers, respond to comments and messages promptly, and foster a positive community environment.
• Manage and execute paid social media advertising campaigns, optimizing for engagement, reach, and conversions.
• Analyze social media performance metrics, generate reports, and provide actionable insights for improvement.
• Collaborate with marketing, PR, and product teams to ensure brand consistency and integrated campaigns.
• Stay ahead of social media trends, algorithm changes, and emerging platforms.
• Identify and build relationships with relevant influencers and brand advocates.
• Manage the social media budget effectively.
• Develop crisis communication plans for social media when necessary.

• Proven experience as a Social Media Manager, Digital Marketing Specialist, or similar role.
• Demonstrable success in managing and growing social media accounts.
• Excellent understanding of social media platforms, their respective audiences, and best practices.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Strong content creation skills (copywriting, basic design/video editing).
• Experience with social media advertising platforms (e.g., Facebook Ads Manager).
• Excellent analytical skills and ability to interpret data using tools like Google Analytics.
• Strong communication, interpersonal, and community management skills.
• Ability to work independently and manage multiple projects in a remote setting.
• Bachelor's degree in Marketing, Communications, or a related field.