4,821 Seo Specialist jobs in the United Kingdom

Blue Light Card. Individually great, together unstoppable
The Role and the Team
We're looking for a data-driven and creative SEO Specialist to join our Growth team at Blue Light Card. You'll play a key role in improving how Blue Light Card shows up in search, from traditional search engine optimisation through to emerging generative platforms like Google's Gemini and ChatGPT.

This is a hands-on role where you'll combine data, experimentation and creativity to help shape and deliver strategies that strengthen our visibility and grow awareness of our app and membership. And while your main focus will be SEO, there's also scope to develop your skills in App Store Optimisation (ASO), using your existing expertise to drive growth in other channels.

Our Growth team is one of the newest at Blue Light Card, using data to maximise member acquisition and engagement. Blending insight with creativity, we're making a big impact and delivering real results for our members and partners.

What You'll Do

• Contribute to and execute SEO and GEO strategies that improve our visibility across search and generative platforms
• Conduct keyword research to understand how our audiences (NHS, teachers, armed forces etc.) are searching
• Audit, monitor and improve on-page and technical SEO performance, working closely with developers to ensure best practice in site health, crawlability and indexation
• Collaborate with our Brand & Comms team to create human-focused, AI-friendly content that performs across both search engines and generative platforms
• Design and run A/B tests, analyse funnel and cohort performance, and use data to identify opportunities for growth and improved conversion
• Optimise App Store and Google Play listings to increase visibility and installs, building your skills in ASO
• Monitor, report and share insights on organic performance using tools like GA4, Search Console, SEMrush and Looker Studio
• Stay ahead of algorithm changes, generative AI developments and SEO trends, bringing fresh ideas to test and learn

What You'll Bring

• Demonstrated experience within a specialist SEO role (in-house or agency) with an understanding of technical SEO, including site architecture, page speed optimisation, schema markup and Core Web Vitals
• Strong knowledge of tools such as SEMrush, Google Search Console and GA4, plus experience using data visualisation platforms to track, analyse and attribute results
• Awareness of Generative Engine Optimisation (GEO) and how AI-driven search is shaping visibility
• Practical experience running A/B and multivariate tests, using insights to optimise performance and user journeys
• Experience developing content strategies informed by keyword research and user intent and executing these within a CMS
• Confidence collaborating cross-functionally and communicating insights clearly to non-technical stakeholders
• A natural curiosity to test new ideas, explore emerging channels and stay ahead of industry and AI trends
• Hands-on work with App Store optimisation for a discount, ecommerce or memberships app would be desirable but is not essential

Our Culture
Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It's what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.

We don't just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.

We're committed to building a diverse and inclusive team where everyone feels they belong. Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve.

We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team. We aim to be flexible, but we aren't able to offer fully remote working.

What We Offer

• Hybrid working and flexible hours
• Free parking and EV charging onsite at HQ
• 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days
• A company bonus scheme
• Your own Blue Light Card and exclusive access to thousands of discounts
• Generous funded BUPA medical insurance covering pre-existing conditions
• Group auto-enrolment pension plan
• Enhanced parental leave and absence leave
• Healthcare cashback plan
• Employee assistance programme (including mental health support) and mental health first aiders
• Great social events e.g., festive party, summer party, team socials, sports matches
• Regular company-wide recognition events e.g. Monthly Light's Up and The Shine awards
• Relaxed dress code and modern office space (games area, chill-out areas, book club, free drinks/snacks)
• Onsite gym at HQ (including access to free HIIT & stretch classes)
• Strong learning and development culture

We are seeking a skilled and data-driven SEO Specialist to join our marketing team. In this role, you will be responsible for optimizing our website and content for search engines to increase organic visibility, traffic, and conversions. You will play a pivotal role in implementing both on-page and off-page SEO strategies and collaborate across content, web development, and marketing teams to drive results.

• Develop, implement, and manage comprehensive SEO strategies that align with business goals.

• Conduct competitive analysis to identify gaps and opportunities in search.

• Plan and execute keyword research and mapping to targeted landing pages.

• Optimize website content, meta tags, headers, internal linking, and images.

• Collaborate with content teams to ensure SEO best practices are implemented in new and existing content.

• Monitor site architecture and ensure crawlability and indexability.

• Develop and manage link-building campaigns, outreach, and partnerships.

• Monitor backlink profile and identify disavow opportunities.

• Conduct regular technical audits and troubleshoot crawl errors, page speed issues, and mobile usability.

• Work with developers to implement technical fixes including structured data, redirects, XML sitemaps, etc.

• Use tools like Google Analytics, Search Console, Ahrefs/SEMrush, and Screaming Frog to monitor performance.

• Track keyword rankings, CTR, bounce rates, and conversion from organic traffic.

• Provide monthly SEO reports with insights and recommendations.

• 2–5 years of experience in SEO (agency or in-house).

• Strong understanding of search engine algorithms and ranking factors.

• Proficiency with SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, GA4).

• Experience with CMS platforms like WordPress, Webflow, Shopify, or others.

• Knowledge of HTML/CSS and technical SEO principles.

• Strong analytical and problem-solving skills.

• Excellent communication and project management skills.

• Experience with international SEO or large-scale enterprise websites.

• Basic knowledge of JavaScript, Core Web Vitals, and schema markup.

• Familiarity with A/B testing tools and CRO practices.

Senior SEO Specialist - Sports Brand

Are you passionate about driving organic growth within sports?

Do you have the technical expertise to take SEO performance to the next level?

Can you turn search data into strategies that boost visibility, traffic, and revenue?

MacGregor Black is collaborating with a Renowned Fashion Brand to appoint a Senior SEO Specialist . This is a permanent position based onsite in Liverpool .

As Senior SEO Specialist / Executive, you will play a key role in shaping and executing the SEO strategy to enhance the brand’s online visibility, organic growth, and revenue performance. Working closely with the digital and ecommerce teams, you will ensure the brand’s presence is optimised across all digital platforms and positioned competitively within the sports industry.

Key Responsibilities:

• Develop, implement, and manage SEO strategies across all digital channels.
• Conduct keyword research, site audits, and competitor analysis to identify growth opportunities.
• Optimise on-page elements, product and category pages, and metadata to improve search rankings.
• Oversee technical SEO, collaborating with developers to enhance site performance and resolve issues around crawlability, indexing, and site structure.
• Lead and support content optimisation, ensuring alignment with brand and trading campaigns.
• Track, analyse, and report on SEO performance using tools such as Google Analytics, Search Console, SEMrush, Ahrefs, or Screaming Frog.
• Stay ahead of industry trends and algorithm updates, ensuring best practice is embedded into the SEO roadmap.

What We’re Looking For:

• Proven experience in SEO, ideally within ecommerce, fashion, or retail.
• Strong technical SEO knowledge and practical hands-on optimisation skills.
• Demonstrable success in improving rankings, driving organic traffic, and increasing online revenue.
• Experience managing SEO tools and reporting dashboards.
• Analytical mindset with the ability to interpret data and provide actionable insights.
• Excellent communication skills, with confidence in influencing cross-functional stakeholders.
• Passion for digital marketing and a proactive approach to innovation.

Why Join?

• Competitive salary package.
• Opportunity to join a dynamic and growing fashion brand.
• Autonomy to lead SEO strategy within a collaborative digital team.
• Clear progression and development opportunities.

Please contact Gabby Zachrisson at for more information.

Senior SEO Specialist - Fashion Brand

Are you passionate about driving organic growth within fashion?

Do you have the technical expertise to take SEO performance to the next level?

Can you turn search data into strategies that boost visibility, traffic, and revenue?

MacGregor Black is collaborating with a Renowned Fashion Brand to appoint a Senior SEO Specialist . This is a permanent position based onsite in Manchester .

As Senior SEO Specialist you will play a key role in shaping and executing the SEO strategy to enhance the brand’s online visibility, organic growth, and revenue performance. Working closely with the digital and ecommerce teams, you will ensure the brand’s presence is optimised across all digital platforms and positioned competitively within the fashion industry.

Key Responsibilities:

• Develop, implement, and manage SEO strategies across all digital channels.
• Conduct keyword research, site audits, and competitor analysis to identify growth opportunities.
• Optimise on-page elements, product and category pages, and metadata to improve search rankings.
• Oversee technical SEO, collaborating with developers to enhance site performance and resolve issues around crawlability, indexing, and site structure.
• Lead and support content optimisation, ensuring alignment with brand and trading campaigns.
• Track, analyse, and report on SEO performance using tools such as Google Analytics, Search Console, SEMrush, Ahrefs, or Screaming Frog.
• Stay ahead of industry trends and algorithm updates, ensuring best practice is embedded into the SEO roadmap.

What We’re Looking For:

• Proven experience in SEO, ideally within ecommerce, fashion, or retail.
• Strong technical SEO knowledge and practical hands-on optimisation skills.
• Demonstrable success in improving rankings, driving organic traffic, and increasing online revenue.
• Experience managing SEO tools and reporting dashboards.
• Analytical mindset with the ability to interpret data and provide actionable insights.
• Excellent communication skills, with confidence in influencing cross-functional stakeholders.
• Passion for digital marketing and a proactive approach to innovation.

Why Join?

• Competitive salary package.
• Opportunity to join a dynamic and growing fashion brand.
• Autonomy to lead SEO strategy within a collaborative digital team.
• Clear progression and development opportunities.

Please contact Gabby Zachrisson at for more information.

Location: Rainford, St Helens

Salary: £30,000.00-£35,000.00 per year

Role Overview

At Paramount Digital, we have been delivering outstanding digital marketing services for over eight years. As our team expands, we are looking for a highly motivated Technical SEO Specialist to join the team.

As a Technical SEO Specialist, you will be responsible for identifying, understanding, scheduling and fixing technical issues related to SEO, either directly or alongside SEO Specialists or SEO Developers, to deliver positive results for the client. Initially reporting to the Head of SEO, you will take a hands-on approach to project performance by auditing, fixing and enhancing the SEO capabilities of client websites.

Depending on the project’s budget and unique requirements, you will either lead the overall strategy or work as part of a wider team. Therefore, strong client communication skills are a requirement, especially for explaining complex issues.

Role Expectations

Key Responsibilities

• Conduct in depth technical audits, action audit points directly or with the assistance of SEO specialists, SEO Developers etc .
• Plan and oversee platform migrations, domain migrations and other complicated, high risk SEO projects, with detailed impact assessments.
• Work on different campaign types including lead gen and e commerce.
• Collaborate with other departments, including content, UX and PPC teams, ensuring alignment with broader campaigns.
• Help to present strategies and performance reports to clients.
• Mentor SEO specialists and assist in training initiatives.
• Drive innovation by testing new tools, methodologies and automation.
• Be highly proficient in all aspects of technical SEO and advanced optimisation techniques, including programmatic SEO.
• Measure success through organic traffic growth, search rankings, ROI and client retention.
• Support other roles by providing expertise and guidance.
• Be responsible for client retention, relationship building and measurable results.
• Assist in pre deal analysis, pitching new clients and on boarding.
• Oversee quality standards across project work.
• Bring industry experience and best practices into the team.

Ongoing Objectives

• You maintain strong collaborative relationships with your internal colleagues and actively support junior team members with SEO guidance.
• Take ownership of Technical SEO tasks, ensuring they are delivered effectively and on time.
• Demonstrates proficiency with SEO tools and processes, with a continuous drive to enhance quality and streamline workflows.
• Proactively research and adopt emerging SEO strategies, applying relevant techniques to client campaigns and sharing insights with the wider team.
• Contribute measurable results to client campaigns, including improved rankings, organic traffic growth, and increased conversions.
• Build and maintain strong relationships with key clients through consistent delivery of high-quality work and clear, professional communication.
• Continuously refine skills and knowledge through training opportunities and self directed learning to stay ahead in best SEO practices.
• Collaborate effectively within the SEO team and across departments, supporting the delivery of integrated digital strategies.

Success Metrics

• Your success will be measured by:
• Organic traffic growth.
• Improvements in search rankings.
• Completing tasks within the hours allocated.
• Client satisfaction and retention.

Who We're Looking For:

Were looking for a confident and highly skilled Technical SEO Specialist with a passion for driving performance through smart, scalable and technically sound strategies. You’ll bring deep expertise in technical SEO, from audits and advance optimisation to complex migrations and programmatic tactics, and apply it across a variety of campaigns, including lead generation and e-commerce.

The ideal candidate is both strategic and hands-on, capable of owning technical SEO delivery while collaborating across departments to ensure alignment within integrated digital campaigns. You’ll be comfortable presenting to clients, mentoring junior team members and contributing to pre-sale efforts, all while staying at the forefront of SEO innovation and quality standards.

What You'll Bring:

• Experience:  3+ years of hands-on Technical SEO experience, with demonstrated expertise in identifying problems and resolving them.
• Technical Skills:  Advanced knowledge of internal linking structure, schema markup, site and domain migrations, Core Web Vitals, backlink profiling, crawling and indexing.
• Problem Solving Ability:  A proactive mindset with the ability to troubleshoot issues and implement effective solutions.
• Initiative:  Capable of operating independently, identifying opportunities, and driving projects forward with minimal guidance.
• Soft Skills : Strong communication skills and the ability to work at a high level in a fast-paced environment.

Tools and proficiency:

Working knowledge of:

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Google Search Console (GSC)
• Bing Webmaster Tools
• IndexNow
• Screaming Frog
• Ahrefs
• Majestic
• KWFinder

Soft Skills:

• Strong attention to detail.
• Eagerness to learn and grow within the SEO field.
• Teamwork and collaboration skills.
• Passion for digital marketing and a proactive attitude toward improvement.

What We Offer:

A full range of additional benefits, including:

• 22 days holiday plus bank holidays (increasing to 24 days after 5 years service)
• Both in-house and externally led training opportunities (by some of the best names in the SEO industry­)
• Cross department training opportunities
• Customised development plan and clear career progression
• SEO conferences and events
• Pension scheme
• Free eye tests
• Mental well-being support
• Discounts with our partners
• Regular company events
• Weekly yoga wellness sessions
• And everything else you’d expect from a top digital agency!

• Develop and execute comprehensive SEO strategies to increase organic search visibility and traffic.
• Conduct thorough keyword research and analysis to identify high-potential opportunities.
• Perform technical SEO audits to identify and resolve website issues affecting search performance.
• Optimize website content, meta tags, and site structure for search engines.
• Develop and implement link-building strategies to enhance domain authority.
• Monitor and analyze website performance using tools like Google Analytics, Google Search Console, and other SEO platforms.
• Stay updated on the latest search engine algorithm changes and SEO best practices.
• Collaborate with content creators, web developers, and marketing teams to implement SEO recommendations.
• Analyze competitor SEO strategies and identify opportunities for competitive advantage.
• Prepare regular reports on SEO performance, insights, and recommendations for improvement.
• Mentor junior SEO team members and share expertise.
• Conduct A/B testing on various SEO elements to optimize results.

• Proven experience as an SEO Specialist or similar role, with a minimum of 5 years in a senior capacity.
• Demonstrable success in improving search engine rankings and driving organic traffic.
• In-depth knowledge of SEO principles, best practices, and tools (e.g., SEMrush, Ahrefs, Moz).
• Proficiency with Google Analytics, Google Search Console, and other web analytics platforms.
• Strong understanding of technical SEO, on-page optimization, and off-page SEO strategies.
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong written and verbal communication skills.
• Ability to work independently, manage multiple projects, and deliver results in a remote environment.
• Experience with content marketing and its integration with SEO is a plus.
• Relevant certifications (e.g., Google Ads certifications, specialized SEO courses) are advantageous.

• Develop and execute comprehensive SEO strategies to improve organic search rankings and drive qualified traffic.
• Conduct thorough technical SEO audits to identify and resolve website issues affecting search performance.
• Perform in-depth keyword research to identify opportunities and inform content creation and optimization efforts.
• Optimize website content, meta tags, and site architecture for search engines.
• Develop and manage effective link-building strategies to enhance domain authority.
• Monitor website performance using SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) and provide regular reports with actionable insights.
• Stay up-to-date with the latest search engine algorithms, SEO best practices, and industry trends.
• Collaborate with content creators, developers, and marketing teams to ensure SEO best practices are integrated across all digital efforts.
• Analyze competitor SEO strategies and identify opportunities for competitive advantage.
• Test and iterate on SEO strategies to continually improve performance.
• Educate internal stakeholders on SEO principles and best practices.