2,910 Brand jobs in the United Kingdom

Brand Strategy Director

Digital Silk - Growing Brands Online

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Job Description

We are first and foremost a great team full of ambitious and proactive individuals whose goal is to

become the best professionals they can be and make Digital Silk a globally renowned digital agency.

Our quest for excellence has resulted in our company’s growth and continuous need for outstanding team members.


Digital Silk is seeking Brand Strategy Director to:


  1. Be hands on with creating brand strategies and style guides for various B2B and B2C client projects.
  2. Help lead the brand strategy team and the creative design teams by providing feedback and ensuring all deliverables are to high standards for clients
  3. Develop, retain and grow a high-performing branding team characterized by creativity, strategic thinking, teamwork and operational efficiency.
  4. Consistently deliver innovative and impactful brand solutions that grow brands online, generate results for clients and support Digital Silk’s reputation in the marketplace.


Digital Silk is built upon the principles of self-betterment, excellence, proactivity, and teamwork.

If you share our passion and values, and want to be challenged and thrive in your career, then you’ll fit right in.


Digital Silk offers competitive salaries , yearly growth opportunities AND company shares for all team members.


This is for a full-time, remote-work-at-home position as our headquarters are in the US. We do require team members to work 8am to 5pm EST (with breaks) as our clients are in the US.


What we offer at Digital Silk :


· A work culture focused on mutual success and continuous growth

· Competitive pay and scheduled yearly raises

· Shares in the company – share in profit upon company sale

· Challenging projects and opportunity to work with great team members

· Work-from-home opportunity

· 4 weeks paid time off


Brand Director Job Responsibilities:


  1. Lead, mentor, and manage a team of brand strategists and brand designers, fostering collaboration, creativity, professional growth, and accountability within the agency’s organization.
  2. Oversee the development of cutting-edge branding strategies, visual identities and brand guidelines. Ensure alignment with client objectives, trends and research and agency standards, to deliver creative with excellence.
  3. Set the tone for team culture and collaborate closely with cross-functional teams (e.g., digital strategists, client partners, marketing, design, project management) to integrate the brand vision seamlessly into website messaging and design and marketing campaigns.
  4. Utilize AI as a tool (not a solution) to streamline data research, work and process.
  5. Support Business Development by actively participating in project scoping calls, developing creative recommendations and presenting proposals with enthusiasm.
  6. Manage the full cycle of brand projects, from client briefing and ideation to execution and delivery, ensuring timely completion within established budgets.
  7. Act as the senior team liaison for branding projects, overseeing the development of the team’s work, monitoring for quality and best practice, providing regular direction and maintaining client relationships effectively.
  8. Monitor branding project timelines and budgets, ensuring timely delivery and resource optimization.


Branding Director Job Requirements:


  1. Minimum 10 years of branding experience, including significant leadership roles within an agency or relevant industry such as consumer-packaged goods.
  2. Ability to be hands on with creating strategies and brand design elements
  3. Demonstrated experience leading and developing teams consisting of both brand strategists and designers. Specialization in marketing a plus.
  4. Proven expertise in the full brand development processes, including strategy, positioning, research, creative development, and execution.
  5. Exceptional understanding of digital branding landscapes and proficiency with digital marketing tools and platforms.
  6. Excellent communication and presentation skills, with the ability to effectively engage diverse stakeholders and clients.
  7. Team-first, solution-oriented mindset, able to quickly adapt in a changing business landscape.
  8. Bachelor's degree in Marketing, Communications, Business, Graphic Design or related field; an advanced degree or relevant certifications preferred.



We are a growing digital agency and are seeking to make IMMEDIATE hires.


Recruitment steps:


· Apply via LinkedIn

· Receive short questionnaire

· Send back answers + CV

· Receive and complete a test

· Have an interview with our Hiring Manager

· Get introduced to our CEO

· Get feedback


We kindly ask for your CV and all correspondence to be in English.

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Brand Strategy Manager - Snacks Division

LS1 5NX Leeds, Yorkshire and the Humber £55000 Annually WhatJobs

Posted 11 days ago

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full-time
Our client, a rapidly expanding FMCG company with a strong portfolio of popular snack brands, is seeking a creative and analytical Brand Strategy Manager to join their marketing team. This hybrid role is based in **Leeds, West Yorkshire, UK**. You will be responsible for developing and executing brand strategies that drive consumer engagement, market share growth, and brand loyalty for key brands within the snacks division. Your responsibilities will include conducting market research and consumer insight analysis, identifying brand positioning opportunities, and developing integrated marketing plans. You will collaborate closely with cross-functional teams, including product development, sales, and external agencies, to ensure cohesive brand execution across all touchpoints. Key duties involve managing brand budgets, monitoring campaign performance against KPIs, and contributing to new product innovation pipelines. The ideal candidate will have a Bachelor's degree in Marketing, Business, or a related field, with at least 3-5 years of experience in brand management, preferably within the FMCG sector, with a focus on food or beverages. A strong understanding of brand strategy development, consumer behaviour, and integrated marketing communications is essential. Excellent analytical, project management, and communication skills are required, along with a passion for building strong consumer brands. Experience with digital marketing and social media strategy development is a plus. This is an excellent opportunity to make a significant impact on a dynamic brand portfolio within a growing company, located in **Leeds, West Yorkshire, UK**.
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Head of Brand Strategy

BS1 3AN Bristol, South West £80000 Annually WhatJobs

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full-time
Our client, a rapidly expanding leader in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an accomplished Head of Brand Strategy to spearhead their brand initiatives on a fully remote basis. This is a unique opportunity to shape the future of established and emerging brands from your home office, driving growth and market penetration across diverse consumer segments. The role demands a visionary leader with a proven track record in developing and executing winning brand strategies within the FMCG landscape.

Responsibilities:
  • Develop and implement comprehensive brand strategies aligned with company objectives and market opportunities.
  • Conduct in-depth market research, consumer insights analysis, and competitive landscape assessments.
  • Define brand positioning, messaging, and visual identity for key product portfolios.
  • Oversee the creation and execution of integrated marketing campaigns across digital, social, and traditional channels.
  • Manage brand budgets, ensuring optimal allocation of resources for maximum ROI.
  • Collaborate closely with product development, sales, and external agencies to ensure brand consistency and effective go-to-market strategies.
  • Monitor brand performance metrics, analyze campaign effectiveness, and provide actionable insights for continuous improvement.
  • Lead and mentor a team of brand managers and marketing professionals in a remote setting.
  • Champion brand stewardship throughout the organization, ensuring adherence to brand guidelines.
  • Identify new market opportunities and potential brand extensions.
  • Drive innovation in brand communication and consumer engagement strategies.

Qualifications:
  • Master's degree in Marketing, Business Administration, or a related field.
  • Minimum of 10 years of progressive experience in brand management, with at least 5 years in a senior leadership role within the FMCG industry.
  • Demonstrated success in developing and launching successful brands or revitalizing existing ones.
  • Strong understanding of consumer behavior, market trends, and the FMCG retail environment.
  • Expertise in digital marketing, social media strategy, and data analytics.
  • Exceptional strategic thinking, analytical, and problem-solving abilities.
  • Excellent leadership, communication, and presentation skills, suitable for a remote leadership role.
  • Proven ability to manage complex projects and budgets in a fast-paced, evolving market.
  • Experience working effectively in a fully remote, collaborative team environment.
  • Creative flair and a passion for building compelling brand narratives.
This fully remote position offers the flexibility to work from anywhere in the UK, while making a significant impact on the strategic direction of a prominent FMCG company. Join a forward-thinking organization that values innovation and empowers its remote workforce. You will be at the forefront of shaping consumer perceptions and driving brand loyalty for our client’s diverse product range. The role is headquartered in Bristol, South West England, UK , but will be executed entirely remotely.
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Head of Brand Strategy

SW1A 0AA London, London £90000 Annually WhatJobs

Posted 10 days ago

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full-time
Our client, a prominent FMCG company, is seeking a visionary and strategic Head of Brand Strategy to lead brand development and market positioning initiatives from their central London office. This senior leadership role is responsible for crafting and executing comprehensive brand strategies that drive consumer engagement, market share, and long-term brand equity. You will oversee all aspects of brand management, including brand identity development, marketing communications, product positioning, and consumer insights. Key responsibilities include conducting in-depth market and competitive analysis, identifying growth opportunities, and developing innovative brand campaigns. The Head of Brand Strategy will work closely with marketing, sales, R&D, and product development teams to ensure a cohesive and compelling brand narrative across all touchpoints. The ideal candidate will possess a strong background in brand management within the FMCG sector, with a proven track record of successfully launching and growing iconic brands. Exceptional strategic thinking, analytical skills, and creative vision are essential. You must be adept at translating consumer insights into actionable brand strategies and possess excellent leadership, communication, and stakeholder management skills. Proficiency in market research tools and a deep understanding of marketing principles are required. This is an exciting opportunity to shape the future of influential brands in a dynamic industry. We are looking for a passionate and results-oriented leader who can inspire teams and drive brand success. The London office provides a collaborative environment where innovation and strategic thinking are encouraged. Your expertise will be critical in navigating competitive markets and ensuring our brands resonate powerfully with target audiences. You will be responsible for fostering a strong brand culture throughout the organisation and championing consumer-centricity in all strategic decisions. The ability to manage complex brand portfolios and to adapt strategies to evolving market trends will be key to your effectiveness. Join us to leave your indelible mark on the brands consumers love.
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Head of Brand Strategy

CF10 1GD Cardiff, Wales £75000 Annually WhatJobs

Posted 19 days ago

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full-time
Our client is looking for an accomplished and visionary Head of Brand Strategy to lead their brand initiatives from a remote, home-based position. This is a critical leadership role focused on shaping and evolving the brand's identity, perception, and market position within the competitive FMCG sector. You will be responsible for developing and executing comprehensive brand strategies that resonate with target audiences, drive consumer engagement, and achieve long-term business objectives. The ideal candidate will possess a deep understanding of consumer insights, market trends, and the nuances of building powerful brands in the fast-moving consumer goods landscape. Your responsibilities will include defining brand architecture, developing compelling brand narratives, overseeing brand messaging across all touchpoints, and ensuring brand consistency across marketing campaigns, product development, and customer experience. You will collaborate closely with marketing, sales, product development, and creative teams to translate brand strategy into tangible actions and campaigns. This role requires a strategic thinker with a proven track record of successfully launching and managing brands, a flair for creative storytelling, and exceptional leadership capabilities to inspire and guide cross-functional teams remotely. You will be adept at conducting market research, competitive analysis, and performance tracking to measure the effectiveness of brand strategies and make data-driven adjustments. Experience in digital marketing, social media engagement, and influencer marketing strategies is essential. If you are a passionate brand custodian with a strategic mindset and the ability to drive brand growth in a fully remote setting, we invite you to apply for this exciting opportunity to make a significant impact on our client's brand portfolio.
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Head of Brand Strategy

NE1 7RF Newcastle upon Tyne, North East £80000 Annually WhatJobs

Posted 19 days ago

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full-time
Our client is seeking a visionary and results-driven Head of Brand Strategy to lead their brand development initiatives from their strategic hub in Newcastle upon Tyne, Tyne and Wear, UK . This critical role is responsible for shaping and executing the overarching brand vision, ensuring consistent messaging, and driving brand equity across all consumer touchpoints within the fast-moving consumer goods (FMCG) sector. The ideal candidate will possess a profound understanding of consumer psychology, market trends, and a proven track record in building impactful brands that resonate with target audiences.

Responsibilities:
  • Develop and implement comprehensive brand strategies that align with business objectives and enhance market position.
  • Conduct in-depth market research, competitive analysis, and consumer insights to identify opportunities for brand growth and differentiation.
  • Define brand positioning, value propositions, and key messaging pillars for all product lines.
  • Oversee the creation and execution of integrated marketing campaigns across various channels, including digital, social media, traditional advertising, and in-store promotions.
  • Collaborate closely with product development, sales, and marketing teams to ensure brand consistency and effective go-to-market strategies.
  • Manage the brand's visual identity, tone of voice, and overall aesthetic to ensure it is compelling and relevant.
  • Monitor brand performance metrics, analyze campaign effectiveness, and provide strategic recommendations for optimization.
  • Lead and mentor a team of brand managers and specialists, fostering a culture of creativity, collaboration, and excellence.
  • Develop and manage the brand budget, ensuring efficient allocation of resources for maximum impact.
  • Build and maintain strong relationships with external agencies, partners, and stakeholders.

Qualifications:
  • A Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.
  • A minimum of 10 years of progressive experience in brand management, with a significant portion spent within the FMCG industry.
  • Demonstrated success in developing and launching successful brands and integrated marketing campaigns.
  • Strong understanding of market research methodologies, consumer behavior, and data analysis.
  • Exceptional leadership, strategic thinking, and decision-making skills.
  • Excellent communication, presentation, and interpersonal abilities, with the capacity to influence stakeholders at all levels.
  • Proficiency in marketing analytics tools and digital marketing platforms.
  • Creative mindset with a keen eye for design and brand aesthetics.
  • Proven ability to manage budgets and drive ROI.
  • Experience in managing and developing teams is essential.

This is a senior leadership opportunity for an ambitious brand strategist eager to make a significant impact on a portfolio of well-loved consumer products.
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Senior Marketing Manager - Brand Strategy

MK10 0BD Milton Keynes, South East £60000 Annually WhatJobs

Posted 1 day ago

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full-time
Our client is seeking an experienced Senior Marketing Manager to drive their brand strategy and enhance market presence in **Milton Keynes**. This hybrid role offers a dynamic work environment, balancing collaborative team sessions in the office with focused remote work. You will be responsible for developing and executing comprehensive marketing strategies that build brand equity, drive demand, and foster customer loyalty. Your duties will include market research, brand positioning, campaign development across various channels (digital, print, events), and performance analysis. You will manage marketing budgets, collaborate closely with internal stakeholders (sales, product, creative teams), and oversee external agencies. The ideal candidate possesses a proven track record in marketing management, with a strong emphasis on brand development and strategic planning. Demonstrable experience in executing integrated marketing campaigns and measuring their ROI is essential. Proficiency in marketing automation tools, CRM systems, and analytics platforms is required. Excellent leadership, communication, and project management skills are crucial for success in this role. You should have a deep understanding of consumer behavior and market dynamics. This is an exceptional opportunity to shape the brand's narrative and contribute significantly to its growth. If you are a creative and strategic marketer ready to take on a leadership role, we encourage you to apply.
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Social Media Manager - Brand Strategy

OX1 1PU Oxford, South East £45000 Annually WhatJobs

Posted 1 day ago

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full-time
Our client is seeking a creative and strategic Social Media Manager to lead their online brand presence and community engagement efforts. This role involves developing and executing innovative social media strategies to enhance brand awareness, drive engagement, and support marketing objectives. The ideal candidate will have a deep understanding of social media platforms, content creation, community management, and analytics.

Key Responsibilities:
  • Develop and implement comprehensive social media strategies aligned with brand objectives and target audience.
  • Manage all company social media accounts, including content planning, creation, scheduling, and publishing.
  • Create engaging, high-quality, and platform-specific content (text, images, video) that reflects the brand voice and resonates with the audience.
  • Monitor social media channels for industry trends, competitor activity, and customer feedback, providing insights and recommendations.
  • Engage with followers, respond to comments and messages promptly, and foster a positive online community.
  • Develop and execute social media advertising campaigns, collaborating with the marketing team on targeting and budget.
  • Track, analyze, and report on key social media metrics (e.g., reach, engagement, sentiment, conversions) using analytics tools.
  • Identify and cultivate relationships with influencers and brand advocates.
  • Stay up-to-date with the latest social media best practices, platform updates, and emerging technologies.
  • Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure cohesive messaging.
Qualifications:
  • Proven experience (3+ years) as a Social Media Manager or similar role, with a strong portfolio of successful campaigns.
  • Expert knowledge of major social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok, Pinterest) and their respective best practices.
  • Excellent copywriting, editing, and communication skills.
  • Creative flair with an eye for design and visual storytelling.
  • Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
  • Experience with social media advertising and budget management.
  • Strong understanding of SEO and web traffic metrics.
  • Ability to work independently and manage multiple projects simultaneously.
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field, or equivalent experience.
  • This role is based in our client's office in Oxford, Oxfordshire, UK , and requires regular on-site presence for team collaboration and strategic planning.
If you are a passionate social media expert with a proven ability to build and engage online communities, we encourage you to apply for this exciting opportunity.
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Senior Communications Manager - Brand Strategy

EH1 2AB Edinburgh, Scotland £58000 Annually WhatJobs

Posted 1 day ago

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full-time
Our client, a prestigious arts and cultural organisation, is looking for a highly strategic and creative Senior Communications Manager to lead their brand narrative and public relations efforts in Edinburgh, Scotland, UK . This role is critical in shaping and amplifying the organisation's public image, engaging diverse audiences, and driving media presence. You will be responsible for developing and executing comprehensive communication strategies, including media relations, digital communications, content creation, and crisis management. Leading a small team of communication professionals, you will oversee the planning and execution of PR campaigns, manage press office activities, and cultivate strong relationships with key media contacts, influencers, and stakeholders. A significant part of the role involves developing compelling narratives that resonate with target audiences and ensure consistent brand messaging across all platforms. The ideal candidate will possess extensive experience in communications, PR, or a related field, preferably within the arts, heritage, or non-profit sector. Demonstrable success in developing and implementing successful PR strategies, excellent writing and editorial skills, and a keen understanding of the media landscape are essential. Strong leadership abilities and experience managing a team are required. This position offers a unique opportunity to shape the public profile of a renowned institution and contribute to its ongoing success, working within a flexible hybrid model.
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Senior Communications Manager - Brand Strategy

CV1 2GT Coventry, West Midlands £60000 Annually WhatJobs

Posted 2 days ago

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full-time
Our client, a dynamic and forward-thinking organisation within the media landscape, is seeking a highly strategic and experienced Senior Communications Manager to oversee their brand strategy and public relations efforts. Based in Coventry, West Midlands, UK , this role is crucial for shaping and amplifying the company's brand narrative across all platforms. The ideal candidate will possess a proven track record in developing and executing integrated communications strategies, a deep understanding of brand positioning, and exceptional media relations skills.

You will be responsible for developing and implementing comprehensive communication plans that enhance brand visibility, reputation, and market perception. This includes crafting compelling press releases, managing media inquiries, cultivating relationships with key journalists and influencers, and overseeing social media strategy. You will also play a vital role in crisis communications, developing proactive strategies to manage and mitigate reputational risks. Collaborating closely with marketing, content, and leadership teams will be essential to ensure a consistent and impactful brand message. The ability to analyse communication effectiveness, measure ROI, and adapt strategies based on performance data will be key to success in this role.

Key Responsibilities:
  • Develop and execute integrated communications and public relations strategies to enhance brand reputation and visibility.
  • Craft compelling press releases, media pitches, and corporate communications materials.
  • Cultivate and maintain strong relationships with media outlets, journalists, and industry influencers.
  • Oversee social media strategy and content to drive engagement and brand awareness.
  • Develop and implement crisis communication plans and provide support during sensitive situations.
  • Collaborate with internal stakeholders (marketing, leadership, product teams) to ensure consistent messaging.
  • Monitor media coverage and industry trends, providing insights and recommendations.
  • Measure and report on the effectiveness of communication campaigns and PR activities.
  • Manage external PR agencies and external communication vendors as needed.
  • Contribute to the overall strategic direction of the company's brand and messaging.

Qualifications:
  • Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field.
  • Significant experience in corporate communications, PR, or brand management, with a strong focus on strategy development.
  • Proven success in media relations, with established contacts within relevant media sectors.
  • Excellent written and verbal communication skills, with the ability to craft persuasive narratives.
  • Experience in social media strategy and management.
  • Demonstrated ability to handle crisis communications effectively.
  • Strong analytical skills and experience in measuring communication impact.
  • Excellent interpersonal and stakeholder management skills.
  • Ability to work effectively in a fast-paced, dynamic environment.
  • Experience in the media or related industry is highly desirable.

This is an exciting opportunity for a seasoned communications professional to lead brand strategy at a prominent organisation. If you are a strategic thinker with a passion for storytelling and building strong brands, we encourage you to apply.
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