Head of Marketing

London, London Henderson Brown Recruitment

Posted 1 day ago

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Job Description

permanent

Head of Marketing - Amazing SME Opportunity


At Henderon Brown, we have a fascinating and career-defining opportunity for an entrepreneurial marketing professional with experience in the food and beverage industry.


Ideal for a Head of Marketing, Brand Lead and Head of Brand seeking something new in 2025 that is future-proof and will allow for all of your creativity and passion about marketing to be unveiled.

Overview:


This role is going to be great for someone who feels they are surrounded by red tape and would thrive in an environment where large ideas and blue skies thinking are all accepted with open arms, as long as there is a commercial undertone.


The initial requirements will be for this individual to review the marketing function to develop a comprehensive strategy to be commercially viable for the foreseeable future. Ideally, this will be someone who has managed foreign markets and also third-party agency support, as well as an internal marketing team.

Person Spec:


We are looking for a talented marketer who has a diverse array of experience, mixed across both modern marketing as well as traditional FMCG marketing aspects. A real team player who collaborates easily and is perfectly willing to let the light shine just as much on those around them as on themselves.


The business is eager to bring life to their brands with different ideas. With plenty of funding and backing across the Senior Leadership Team, there is an exciting opportunity right here.

Attributes/Experience:


* Traditional Marketing background.

* Established strategy developer.

* Ability to demonstrate where they have grown recognised brands in the UK market across various channels, including retail, foodservice and wholesale.

* Confident relationship builder with team management experience.

* Excellent communicator- (Listener as well as talker).

* Ability to motivate and inspire individuals.

What's On Offer:


The individual will need to be flexible with travel.

You will manage your diary around the demands of the role and business.

Expected travel would require 1-2x around London and the Midlands.

Salary: Competitive + Benefits inc Car Allowance, Bonus, Travel Support, etc.


If interested in the above opportunity, please reach out to James Grant for a confidential discussion.

(url removed)

Mobile: (phone number removed)

Office: (phone number removed)

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Head of Marketing

EC1 London, London Henderson Brown Recruitment

Posted 4 days ago

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Job Description

full time

Head of Marketing - Amazing SME Opportunity


At Henderon Brown, we have a fascinating and career-defining opportunity for an entrepreneurial marketing professional with experience in the food and beverage industry.


Ideal for a Head of Marketing, Brand Lead and Head of Brand seeking something new in 2025 that is future-proof and will allow for all of your creativity and passion about marketing to be unveiled.

Overview:


This role is going to be great for someone who feels they are surrounded by red tape and would thrive in an environment where large ideas and blue skies thinking are all accepted with open arms, as long as there is a commercial undertone.


The initial requirements will be for this individual to review the marketing function to develop a comprehensive strategy to be commercially viable for the foreseeable future. Ideally, this will be someone who has managed foreign markets and also third-party agency support, as well as an internal marketing team.

Person Spec:


We are looking for a talented marketer who has a diverse array of experience, mixed across both modern marketing as well as traditional FMCG marketing aspects. A real team player who collaborates easily and is perfectly willing to let the light shine just as much on those around them as on themselves.


The business is eager to bring life to their brands with different ideas. With plenty of funding and backing across the Senior Leadership Team, there is an exciting opportunity right here.

Attributes/Experience:


* Traditional Marketing background.

* Established strategy developer.

* Ability to demonstrate where they have grown recognised brands in the UK market across various channels, including retail, foodservice and wholesale.

* Confident relationship builder with team management experience.

* Excellent communicator- (Listener as well as talker).

* Ability to motivate and inspire individuals.

What's On Offer:


The individual will need to be flexible with travel.

You will manage your diary around the demands of the role and business.

Expected travel would require 1-2x around London and the Midlands.

Salary: Competitive + Benefits inc Car Allowance, Bonus, Travel Support, etc.


If interested in the above opportunity, please reach out to James Grant for a confidential discussion.

(url removed)

Mobile: (phone number removed)

Office: (phone number removed)

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Head of Marketing

RFI Global

Posted 530 days ago

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Job Description

Permanent

Job Title: Head of Marketing

Company: RFI Global

Location: London

Reports To: Executive Leadership Team

Company Overview

RFI Global is the global leader in data and insights for the financial services community.

Founded in 2006, RFI now has offices in four continents and is looking for fast paced, ambitious, motivated people to help realise its rapid data and geographic expansion plans.

Over 16 years RFI has maintained its fast growth start up mentality and provides a completely dynamic environment where creative and innovative free thinkers can thrive.

We are looking for a highly motivated Head of Marketing with an entrepreneurial mindset to be part of this growth journey. You will be joining a highly diverse business which boasts over 30 nationalities as part of its core team. We are offering an exciting opportunity to be part of a scaling business with fantastic career opportunities.

Role Highlights

RFI Global is seeking an experienced and dynamic Head of Marketing to lead our marketing team and drive toward our revenue targets.

  • The successful candidate will be responsible for developing and executing strategic marketing initiatives to strengthen RFI’s presence in our core markets and support our revenue growth ambitions.
  • The Head of Marketing will report to the executive leadership team and lead a team of two to three marketing professionals. This is a great opportunity for an experienced marketing professional who is looking to own a marketing function in a scale up business and help us build a brand spanning US, UK, Asia and Australia.
  • The successful candidate will lead a small team but will be very hands on and must have proven ability to utilise a small budget and limited resources for maximum impact.
  • RFI has a global reach. Whilst our 2024 strategy is focused on a number of core markets, our market and brand position differs in each of these. The successful candidate will be used to working across multiple geographies and time-zones and will be responsible for determining and deploying the right tactical plan for each identified priority market, whilst ensuring a cohesive and unified company brand image which draws in multiple brands as a result of recent M&A.

Key Responsibilities:

  • Design and execute the strategic marketing plan to achieve sales targets, expand our customer base and drive revenue growth.
  • Work collaboratively with the sales team to build out our target audience across our core markets and develop a comprehensive understanding of our key audience personas concentrated on the major financial services companies in each market.
  • Collaborate with product, sales and client success teams to develop messaging that resonates with our target audience.
  • Develop effective initiatives and strategies to reach our defined target audience and to drive sales enablement.
  • Lead the marketing team to create and execute lead-generation campaigns across a variety of channels, including e-mail, social media, PR, and events.
  • Work closely with sales and product teams to develop strategies to engage specific prospects as part of Account Based Marketing (ABM)
  • Develop and implement metrics to measure the effectiveness of marketing initiatives and report on performance to the executive leadership team.
  • Develop, own and enforce brand standards internally and externally.
  • Oversee the creation of sales enablement materials, including presentations, case studies, and product collateral.
  • Manage the small marketing budget and allocate resources effectively to maximize ROI.

Requirements

  • Bachelor's degree in marketing, business, or a related field.
  • Extensive years of experience in B2B marketing, with a proven track record of driving revenue growth.
  • Experience leading a marketing function in a scale up business.
  • Experience managing a marketing team from the conceptualisation of a strategy to its close.
  • Strong relationship building skills, including the ability to leverage partnerships across the business.
  • Strong analytical skills with the ability to measure and report on the effectiveness of marketing initiatives.
  • Excellent written and verbal communication skills.
  • Experience in working in a multi-brand portfolio/absorbing sub brands as a result of acquisition would be advantageous.
  • Experience in the financial services industry is strongly preferred.
  • Experience executing campaigns and reports using HubSpot and Salesforce

Benefits

  • Competitive Salary
  • Great opportunity to work with a global team
  • 25 Days Holiday
  • 2 Days Charity Leave
  • Birthday Leave
  • Health Insurance
  • Social Events
  • Pension Scheme
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Head of Marketing

£120000 - £150000 annum Scalewise

Posted 545 days ago

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Job Description

Permanent

About this opportunity

Join an exciting cybersecurity Series-A SaaS company based in London, poised to amplify its brand and propel forward into the next phase of growth. 

They’re seeking a Head of Marketing to report directly to the CEO and spearhead the expansion of their brand presence. With a direct report in the form of a Marketing Content Manager, the Head of Marketing will collaborate closely to implement innovative marketing strategies. If you're eager to step into this leadership role and drive success in a dynamic environment, seize this opportunity to be part of their journey to success!

Ground-breaking company

Our client is on a mission to secure the global supply chain. To do this, they are building the world's first network of connected organisations, working together to improve security defences.

The network is built on trust, which is what allows, over time, an increased transparency and sharing of data across organisations and industries. It is the power of this collective data set, and the speed of communication across the network, that will be the real game-changer in supply chain security.

Since its 2020 launch, the company has experienced consistent growth and secured backing from several high-profile VCs.

They have over 12,000 users and 5,000+ organisations already using their platform including ASOS, Snyk, BAE Systems, and the NHS.

Your main responsibilities

  • Explore avenues to enhance referral generation within the supply chain by educating both customers and suppliers about the advantages of expanding supplier networks. Develop a dedicated marketing funnel tailored to suppliers to stimulate referrals and advocacy.
  • Collaborate with the product team to refine the marketing strategy for existing and upcoming products and features. Provide sales support by furnishing them with collateral, content, and training materials.
  • Establish marketing dashboards and reports to meticulously monitor and optimise all channel and funnel activities in alignment with expenditures.
  • Forge close ties with the sales team to identify potential opportunities in untapped markets and communities. Once validated, devise go-to-market (GTM) plans to drive impactful results and customer acquisition.
  • Take charge of leading, coaching, and nurturing a high-performing marketing team. Identify areas for improvement and growth opportunities, and facilitate training and recruitment initiatives accordingly. 
  • Act as the ambassador of marketing within the organisation, advocating for the value and significance of marketing endeavours. Represent the marketing function at the leadership level, ensuring its perspectives are heard and integrated into strategic decision-making processes.

Requirements

Skills and experience you’ll bring to the team

  • Senior B2B SaaS marketeer experienced in growing a series A business with a complex product. 
  • Proven track record in building out a demand generation machine to meet company targets
  • Experience in revising brand positioning, target ICPs and core messaging against the business goals and customer needs, translating the value of the product into language that resonates with the customer. 
  • Passionate about using data and customer insights to drive decisions and communicate plans. 
  • Ability to work at multiple levels - as comfortable presenting to the board as being hands-on with the team. 
  • An empathetic marketing leader who has built, managed and developed high performing marketing teams.

2024 objectives (here's what success looks like)

  • Determine positioning, value prop and messaging and implement across the entire customer journey by end of 2H 
  • Build out a repeatable and scalable demand gen machine bringing in leads and revenue within our ICP generating x MQLs and £x revenue in partnership with the commercial team. 
  • Ensure the company becomes the authority in the market, building the brand in the target communities and validating opportunity to expand into further communities, generating x MQLs and £ revenue within the target communities.

Benefits

  • Fun, fast-paced and early stage startup
  • Flexible, hybrid working with brand new Shoreditch office
  • Compensation: 20k-150k
  • Generous EMI equity package 
  • Comprehensive Private Healthcare
  • 24 days annual leave + bank holidays
  • 30 days of unpaid leave per year to use as you wish
  • £ 0 WFH budget
  • Generous learning budget to use how you see fit
  • Regular socials to unwind and have some fun
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Global Head of Marketing

London, London RELX INC

Posted 5 days ago

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About the Business:
At ICIS, our mission is to shape the world by connecting markets to optimise the world's resources. We help companies make strategic, sustainable decisions by bringing transparency to markets across the world. We create a comprehensive view of commodity markets, providing companies with the data and intelligence to successfully navigate across global value chains every day. Our customers benefit from instant access to price assessments, market reports and forecasts, a dedicated news channel and supply and demand data. You can learn more about ICIS at the link: our Team:
Our Marketing team is a collective of industry, creative, and content experts. United by a passion for strategic storytelling, we craft compelling campaigns that showcase our brand, products, and expertise. We work closely with Sales, Product, and Strategy to understand customer needs, respond to market trends, and align messaging with product innovation and commercial objectives. Through this approach, we enhance customer engagement, foster long-term relationships, and support sustainable business growth.
About the Role:
We are looking for an inspiring, strategic leader to lead our Global Marketing team. As the Head of Global Marketing, you will foster a culture of creative storytelling, insightful data use, and cross-functional teamwork. Your leadership will empower our people to create innovative, customer-focused campaigns that support sales goals and product strategies, boosting our brand's relevance and influence in the marketplace. This is a key role for a forward-thinking marketer who is skilled at connecting brand storytelling with business growth, using data to identify opportunities, and building high-performing, collaborative teams.
Responsibilities:
Strategic Storytelling & Brand Positioning: Shape and oversee the development of powerful, value-driven narratives that convey our brand purpose, product benefits, and market expertise across all channels and touchpoints.
Integrated Campaign Leadership: Guide the creation and execution of multi-channel campaigns that drive customer engagement, support sales objectives, and showcase product innovation.
Customer & Market Alignment: Partner closely with Sales, Product, and Strategy teams to ensure messaging reflects customer needs, market dynamics, and commercial priorities.
Team Enablement & Empowerment: Inspire, mentor, and develop a diverse team of marketing, creative, and content specialists. Foster a collaborative, data-informed culture that encourages innovation and inclusivity.
Operational Excellence: Build robust marketing operations to enable efficient, personalised, and scalable campaigns. Leverage automation, analytics, and CRM tools to optimise performance and accountability.
Data-Driven Decision Making: Champion the use of customer insights and market intelligence to inform strategy, refine messaging, and respond rapidly to emerging opportunities.
Growth & Relationship Building: Drive initiatives that deepen customer engagement, strengthen brand loyalty, and unlock sustainable growth.
Requirements:
Strategic Vision: Proven ability to craft and deliver integrated marketing strategies that drive business growth and brand impact.
Storytelling Expertise: Exceptional skills in creating value-based messaging and strategic storytelling, particularly in B2B or technology-led environments.
Cross-Functional Leadership: Experience building bridges across Sales, Product, and Marketing to align goals and deliver measurable results.
Data Fluency: Strong command of marketing analytics, automation, and CRM tools. Adept at using data to guide decision-making and optimise outcomes.
People Leadership: Demonstrated success in leading and empowering decentralised, multidisciplinary teams. Committed to diversity, inclusion, and continuous development.
Innovation Mindset: Comfortable navigating change, embracing new technology (including AI and digital personalisation), and inspiring teams through transformation.
Industry Experience: Background in software, data, or technology sectors preferred; B2C experience is also valued.
Learn more about the LexisNexis Risk team and how we work ( are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1- .
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We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
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EEO Know Your Rights .
RELX is a global provider of information-based analytics and decision tools for professional and business customers, enabling them to make better decisions, get better results and be more productive.
Our purpose is to benefit society by developing products that help researchers advance scientific knowledge; doctors and nurses improve the lives of patients; lawyers promote the rule of law and achieve justice and fair results for their clients; businesses and governments prevent fraud; consumers access financial services and get fair prices on insurance; and customers learn about markets and complete transactions.
Our purpose guides our actions beyond the products that we develop. It defines us as a company. Every day across RELX our employees are inspired to undertake initiatives that make unique contributions to society and the communities in which we operate.
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Head of Marketing Analytics

London, London 3Search

Posted 8 days ago

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Job Description

Head of Marketing Analytics


up to £80k + Bonus (TBD)

Remote-first (UK-based) with access to office hubs



Our client is a fast-scaling, award-winning eCommerce brand transforming how people and businesses shop online for home or office products.


With around 10 million annual visitors and double digits millions in revenue, they’re on a mission to revolutionise online shopping in their category. Backed by a lean, driven team and a data-led mindset, they’re now looking to hire their first Head of Marketing Analytics to embed insight at the heart of decision-making.



The Head of Marketing Analytics will connect the dots between marketing, trade, and performance to make data an actionable asset across the business. Working cross-functionally, you’ll lead reporting, build trust in the numbers, and drive smarter commercial decisions. This is a high-impact role, perfect for someone excited by building from the ground up and influencing strategy through clean, connected insight.



Essential Skills

  • Strong experience of GA4, Looker Studio, Tableau, and platform data integrations
  • Experience unifying multiple data sources and building dashboards/BI tools
  • Confident communicator, translating complex analytics into clear business actions
  • Deep understanding of marketing performance, attribution, and ecommerce metrics
  • Proactive problem solver with commercial acumen and hands-on technical skills



Benefits

  • Remote-first culture with flexible working hours
  • Private healthcare, Cycle to Work scheme, and other great benefits.
  • Clear progression opportunities in a scaling, data-led business
  • On-site gyms, team socials, and a down-to-earth culture built on ownership
  • Supportive, cross-functional environment with autonomy and influence




If you're interested in thriving in a eCommerce environment, apply below!



At 3Search, we are committed to promoting equality of opportunity for all employees and job applicants.

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Head of Marketing UK & ANZ

London, London Charlotte Tilbury

Posted 22 days ago

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Job Description

Permanent

About Charlotte Tilbury Beauty

Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.

Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.

Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the bran­d is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.

About the role

Charlotte Tilbury are looking for an exceptional Head of Marketing for our home market UK, Pureplayers as well as Australia and New Zealand! We are looking for a candidate that is ready to take on a highly fast-paced, creative and strategic role, managing a large and talented team responsible for 3 sub functions, Trade Marketing, Category Marketing & Regional Media!

As Head of Marketing, you will act as the regional brand guardian, inspiring your team & wider functions, regionally & globally, creating and implementing a retail focused & record breaking marketing strategy within the scope of the overarching regional & global objectives.

The role requires a driven and highly competent senior marketeer who has a deep understanding of the luxury/beauty industry and has their finger on the pulse when it comes to future trends. We are looking for a superstar who shares our passion to make everyone in the world feel the most beautiful version of themselves!

As our Head of Marketing you will

  • LEAD & DELIVER INDUSTRY DISRUPTIVE 360 MARKETING CAMPAIGNS. Underpinned by creative excellence, you will work closely with all key departments from regional Marketing, Media, VM, Commercial, REOP, Digital, Global Marketing, plus external partners to deliver legacy 360 campaigns, new store launches and events that push industry boundaries and break records! You will be responsible for defining the launch strategy across our regional channels in relation to the industry as well as our global business!
  • MEDIA & DIGITAL NATIVE. Bring thought-leadership and digital excellence to innovative and disruptive brand activities within the market, raising total brand awareness, accelerating conversion & consideration whilst creating memorable brand moments; challenging the status quo by identifying best practices across the industry and opportunities to increase Charlotte Tilbury’s share of voice and ranking in your region, retailers & doors with a strong lens on driving the best omnichannel customer experience.
  • DRIVE BEST IN CLASS TRADE MARKETING STRATEGY. Oversee the planning and delivery of retailer marketing plans across the region, working closely with your wider trade marketing and commercial team and engaging retail partners to secure exceptional marketing support, executed with flawless attention to detail.
  • BECOME THE ULTIMATE CATEGORY & PRODUCT EXPERT. Be data driven & product obsessed! You will be responsible for understanding the regional market, product trends & evolving customer patterns to fuel product & campaign opportunities.
  • OWN BUDGET MANAGEMENT. Gate keeper of the full marketing budget, responsible for demonstrating high attention to detail when budget planning and phasing.
  • PROCESS OBSESSED. Support in establishing clear processes within the Marketing and well as wider UK team to ensure a best-in-class delivery is achieved across the region and function, particularly focusing on cross functional & regional collaboration. Drive the planning, approval & follow-up of key projects to gain alignment from all key internal & external stakeholders.
  • THOUGHT LEADERSHIP. Be a visionary, be creative, be disruptive! We’re looking for bold, big thinkers who will propel our business forward. We are looking for an exceptional Storyteller, verbally & visually!
  • TEAM CENTRIC! As a senior marketing figure, you are responsible for fuelling a legacy team & culture within our small yet growing team but also within the wider business. Your role is dependent on building long lasting, autonomous & trusting relationships across all internal areas with special focus to all global & regional leads but also with our key external stakeholders.

Who you will work with

  • You will report directly into our wonderful Marketing Director, UK, AU,NZ and PP.
  • You will work closely alongside global Marketing teams, as well as cross functionally with the wider UK Function.
  • You will have 5 direct reports and 5 indirect reports.

About you

  • You have a strong, demonstrable background within Regional and Trade Marketing, gained within Beauty or Retail.
  • You are a strong leader, you have led and developed high performing teams and pride yourself on your leadership skills.
  • Experienced in devising and implementing strategic plans with creative flair.
  • You have experience manging budgets and P&L.
  • You work well under pressure, you can ruthlessly prioritise and know how to influence up and work in an agile environment with ease.
  • Have a flexible and professional attitude, you are hungry to learn and welcome challenge!
  • Have exceptional organisational and prioritising skills, with great attention to detail and is results-driven.

Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreaamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.

Why join us?

  • Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
  • We’re a hybrid model with flexibility, allowing you to work how best suits you
  • 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
  • Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
  • Financial security and planning with our pension and life assurance for all
  • Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
  • Bring your fury friend to work with you on our allocated dog friendly days and spaces
  • And not to forget our generous product discount and gifting!

At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.

If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page!

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Head of Marketing - Shell Energy Trading

London, London Shell

Posted 10 days ago

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Job Description

, United Kingdom
**Job Family Group:**
Commercial and Retail
**Worker Type:**
Regular
**Posting Start Date:**
July 28, 2025
**Business unit:**
Downstream and Renewables
**Experience Level:**
Experienced Professionals
**Job Description:**
**What's the role**
The Marketing team in Shell Energy Trading is the singular integrated marketing team for all marketing activities globally for Shell's offer for gas and power, across B2B and Trading. The team will also provide marketing support to LNG.
Bringing regional and global marketing teams together into one team for improved efficiency and effectiveness, this team is modelled after a 'hub & spoke' model with a central marketing services team that acts as a centre of excellence, accountable for developing campaigns, content, assets and tools, insights, brand tracking, and managing all digital and social platforms and a central budget, to support regional & business marketing teams implement their respective marketing plans. Critical to the success of this model is having embedded marketing teams within the regions that have in-depth knowledge of local markets and are completely aligned with the local priorities to enable business value delivery. The approach maximises efficiencies with a single global team to act as an aligned, one-stop shop to optimise marketing of energy offers and creating impactful customer engagement amongst Shell Energy B2B, Trading, and Shell LNG Marketing & Trading (SLMT).
The Head of Marketing is an important role in driving efficiency and collaboration across trading with a value driven customer approach. It has two main deliverables: first to enable profitable growth of the global 'Shell Energy' value proposition in a regionally driven, globally efficient manner, through the hub and spoke model, and second, to drive Shell's positioning as a key player in gas and power industry and as a leading global provider of LNG and to support reputational strategies for carbon credits.
Through the regional roles, you will be responsible for the development of regionally relevant marketing plans and their successful implementation for in-market business growth. Through the global centres of expertise, the incumbent will drive marketing excellence and cost optimisation while producing quality content, campaigns, and insights, and position the Shell Energy sub- brand. Through the LNG and trading roles, it will help shape customer approach and engagement for key commodity buyers globally and drive Shell's reputation as a leading energy supplier. The role also requires supporting reputational tactics for carbon credits offers for trading customers as well as building impactful thought leadership content and campaigns for decarbonising energy and role of gas, power, LNG, and carbon credits.
The role requires working collaboratively with businesses across trading and closely coordinating with other business marketing teams in Downstream businesses, as well as with global and regional corporate relations and global brand team. The role leads a global team of 20 marketing specialists.
**What you'll be doing**
Your key accountabilities:
+ Develop and implement a multi-year, integrated, multi-channel brand strategy to support profitable business growth and increase Shell Energy brand awareness and consideration.
+ Deliver impactful thought leadership content and campaigns to strengthen and protect Shell's offer to market for gas (incl. LNG) and power in targeted markets and amongst key customer groups.
+ Work closely with Corporate Relations to drive gas, power, and LNG advocacy, and provide reputational support for carbon credits using digital, social, and conventional forums.
+ Own and build a consistent global Shell Energy external narrative and brand positioning that supports Shell's global strategy of 'delivering more value with less emissions.'
+ Develop external partnerships and collaboration opportunities to support business advocacy and thought leadership efforts.
+ Implement an agile, globally driven, and locally implemented marketing plan across Shell Energy regions in line with long-term business strategy and growth targets.
+ Engage and advise senior stakeholders (EVPs and SVPs) and the business leadership teams on Shell Energy's external strategy and positioning.
+ Work across Shell Energy Trading, B2B, and SLMT for an integrated marketing and customer engagement strategy to position Shell as a trusted partner in customers' energy and decarb journeys.
+ Develop competitively differentiated insights on key B2B customers segments in each market deploying digital marketing tools and programs to support lead generation.
+ Deliver a world-class digital strategy with innovative new platforms and smart digital marketing tactics.
+ Lead a team accountable for translating business strategy into customer focused and high value impact marketing plans, programmes, and deliverables, bringing in external perspectives and functional knowledge to competitively deliver business agenda for B2B, Trading , and LNG.
+ Ensure all marketing activities are monitored and measured for their effectiveness. Utilise data and insights to drive performance and ROI, with a particular focus on measuring and transparently reporting incremental value of digital marketing activity to determine best value for spend.
+ Drive excellence by nurturing and promoting a best-in-class marketing culture and embedding core competencies and behaviours to drive high performance.
+ Lead agency relationships to ensure "right fit" partners and best in class value delivery while creating global synergies for marketing ROI.
+ Support acquisition or divestment of companies from a marketing and branding perspective
+ Own the global and regional marketing budgets and drive accountability for delivering on time and within budget and with high ROI
+ Embed Goal Zero mindset through visible management leadership.
**Dimensions:**
+ Team management of 19 staff across all regions
+ Responsible for the marketing strategies and implementation of marketing plans for the global Shell Energy sub-brand and all for all regions to support overall business delivery
+ Improve cost, discipline and resource efficiencies
+ Improve ability to respond to regional opportunities while leveraging global scale & positioning
+ Deliver consistent and compelling external narrative
+ Marketing excellence and cost optimisation
+ Global brand alignment for a strong and consistent Shell Energy brand
**What you bring**
Successful candidate will be reporting to the Vice President Customer Solutions. The ideal candidate will need to be a demonstrated effective leader who can create collaborative, diverse, and unified teams globally. You must have an extensive communication and marketing background, commercial and strategic mindset, financial acumen, ability to articulate/message complex themes into digestible/meaningful narratives, and strong executive communications/presentations and the ability to lead cross business and functional teams. Deep understanding of gas, power, carbon trading, and LNG is fundamental with proven experience of delivering marketing, comms, and reputational strategies for each as well as driving thought leadership and advocacy positions.
+ Bachelor's degree in marketing, business, or other relevant field of study required
+ Extensive years of combined marketing / brand & comms / business development / origination experience with significant years in an energy / trading organisation
+ Significant experience in comms and reputation management
+ Deep understanding of trading and proven delivery and experience working with trading teams with a focus on gas, LNG, power, and carbon credits
+ Proven track record of delivery across teams, marketing, strategy & portfolio, commercial businesses, and projects
+ Experience developing brands and customer offers with proven experience in delivering thought leadership content and campaigns for gas, LNG power, and carbon credits
+ Ability to influence others, both peers and senior leaders
+ Excellent verbal and written communications
+ Strategic thinker with ability to connect across businesses to deliver end customer value
**What we offer**
You bring your skills and experience to Shell and in return you work with talented, committed people on one of the most important challenges facing our planet. You'll have the opportunity to develop the skills you need to grow in an environment where we value honesty, integrity, and respect for one another. You'll be able to balance your priorities as you become the best version of yourself.
+ Progress as a person as we work on the energy transition together.
+ Continuously grow the transferable skills you need to get ahead.
+ Work at the forefront of technology, trends, and practices.
+ Collaborate with experienced colleagues with unique expertise.
+ Achieve your balance in a values-led culture that encourages you to be the best version of yourself.
+ Benefit from flexible working hours, and the possibility of remote/mobile working.
+ Perform at your best with a competitive starting salary and annual performancerelated salary increase - our pay and benefits packages are considered to be among the best in the world.
+ Take advantage of paid parental leave, including for non-birthing parents.
+ Join an organisation working to become one of the most diverse and inclusive in the world. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientation, and life experiences to apply.
+ Grow as you progress through diverse career opportunities in national and
+ international teams.
+ Gain access to a wide range of training and development programmes.
**We'd like you to know that Shell has a bold goal: to become one of the world's most diverse and inclusive companies. You can get to know more about how we're working towards that goal,** click here ( **.**
**Shell in The United Kingdom**
Shell UK remains one of the North Sea's biggest producers, supplying around 10% of the UK's total oil and gas needs. But perhaps the most recognisable face of Shell in the UK is our network of over 1,000 Shell-branded service stations.
In the years ahead, as the UK looks to strengthen energy security and deliver its 2050 net-zero goal, Shell UK aims to play a crucial role. We aim to be a major investor in the UK energy system by helping our customers decarbonise with a focus on transport and industry.
-
**DISCLAIMER:**
Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.
You can be a part of the future of energy. Together at Shell, we are transitioning to become a net-zero emissions business while providing the energy that people around the world need today. Working with experienced colleagues , you'll have the opportunity to develop your skills, in an environment where we value honesty, integrity and respect for one another. At Shell, you progress as we tackle the energy challenge together.
#PowerYourProgress
**Visit our careers site ( has a bold goal: to become one of the world's most diverse and inclusive companies, a place where everyone - from our employees to our customers, partners and suppliers - feels valued, respected, and has a strong sense of belonging.
Find out more about DE&I at Shell ( is a global group of energy and petrochemical companies, employing 96,000 people across more than 70 countries.
Whether they work on our platforms and pipelines, or in our offices and research labs, people are key to our success. They collectively determine our culture and we expect them to behave according to our values: honesty, integrity, and respect for people.
Learn more about our purpose and strategy (
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