Customer Marketing Lead - B2C
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Entity:
Customers & Products
Job Family Group:
Job Description:
As a Customer Marketing Lead, you’ll work as a critical part of the Comms Planning, Channel & Execution sub-team, supporting with the development and execution of integrated omnichannel marketing strategies for Mobility & Convenience (M&C). You will support in driving strategic impact across the sub-entity with a clear omnichannel marketing strategy, aligned to customer and business needs . You will help with the creation of customer-centric marketing campaign plans tailored to and across M&C markets, co-creating with local markets as required. Using customer insights and behaviours, you will design and implement marketing initiatives that drive loyalty, satisfaction, and long-term engagement across M&C, aligning with global omnichannel strategies.
What you will deliver
Lead and implement integrated marketing strategies that align with local market annual plans
Develop global campaigns in support of at least two markets, from strategy development through to execution and toolkit creation
Work with the team to implement marketing strategies and activities that consistently achieves critical metrics of maximising MROI, improving brand health, increasing volume and profitability, and enhancing CLV.
Help with channel performance tracking, maintaining channel quality (tech and creative standards) and compliance. You will guide test and optimisation strategies (e.g., A/B testing), in collaboration with the Hub.
Assist in creating tailored marketing initiatives by analysing customer insights and behaviours that drive loyalty and retention.
Contribute where relevant to annual plans and budget decisions by providing clear insights and relevant suggestions to improve plans.
Assist with maintaining the pan-M&C marketing calendar and messaging hierarchy, ensuring alignment with the long-term CX strategy and integrated annual omnichannel plan.
Ensure Senior Manager and Managers from the sub-team are kept up to date on priority local market annual plans/requests and help to collaborate with priority local markets to develop annual plans for local channel execution, through the Hub, for example for PR and influencers.
In-line with established procedures, use your operational knowledge and independent judgment to suggest new ideas for consideration to improve processes.
What you will need to be successful
5-7+ years’ experience in a marketing role
Experience in customer marketing and campaign development
Broad experience of full media mix including TV, OOH, digital and PR
Analytical mindset with experience in performance tracking and optimisation strategies.
Ability to interpret customer data and apply insights to campaign strategies.
Stakeholder management and communication skills, with a record of driving collaboration across teams.
Ability to help on multiple projects combined with a customer-obsessed, value-driven approach that consistently prioritises the customer while delivering long-term business impact.
Skills & Competencies
Marketing Comms Plan
Measurement and Metrics
Business Performance
Content Strategy
Developing Creative Marketing Content
Content Design
Channel Marketing Activation
Channel Management
Why join us?
At bp, we provide an excellent working environment and employee benefits such as an open and inclusive culture, a great work-life balance, tremendous learning and development opportunities to craft your career path, life and health insurance, medical care package and many others.
We support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly.
There are many aspects of our employees’ lives that are significant, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, collaboration spaces in a modern office environment, and others benefits.
Reinvent your career as you help our business meet the challenges of the future. Apply now!
Travel Requirement
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Remote Type:
Skills:
Legal Disclaimer:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us .
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.
Graduate Marketing Insight Analyst, Watford
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We are hiring! We are looking to recruit a Marketing Insight Analyst to join our team here in the Support Centre in Watford. Although this role is not part of a formal graduate scheme, it would be best suited for a recent graduate.
Key Responsibilities:
- Working closely with other members of the Insight team to put the customer at the heart of everything we do
- Utilise our customer data to generate comprehensive reports and actionable insights, helping to drive company- wide understanding of our customers
- Develop and manage reporting for TradePro, our Trade loyalty scheme, supporting this with additional insight and analysis to optimise customer engagement and programme effectiveness
- Support reporting on our Voice of Customer CSAT programme, ensuring business decisions are informed by customer perspectives
- Design and generate regular reports and dashboards that facilitate well-informed decision-making across the organisation
- Employ appropriate metrics and data visualisations presenting information in a clear and accessible manner for all stakeholders
- Provide analytical support for a wide range of business questions and topics
- Conduct thorough investigations and present clear, evidence based conclusions on diverse business topics
- Provide the Marketing teams with data driven insights into customer behaviour and cross channel metrics
- Offer cross channel support to enhance and optimise the multichannel customer experience
- Stay informed about macro economy, retail and customer trends and leverage these insights to drive the business forward. Deliver timely reports on macroeconomic indicators, including Consumer Confidence
- Undertake regular competitor visits to understand and report competitor activity to help identify trends, threats and opportunities
- Present impactful insight to senior management and Executive leadership
- Refine coding standards and implement advanced techniques to accelerate analytics and enhance code clarity and comprehensive across the function
- Utilise AI to expedite coding and analysis, and provide a starting point for new projects
What are we looking for:
- Education to degree level with at least A level Maths.
- Numerical degree and spreadsheet or analytical language skills. (Preferred)
- Advanced spreadsheet and data handling.
- Strong analytical skills combined with confident communication skills
- An understanding and interest in the basics of analysis.
- Team Supporter.
- Confident presenter.
- Ability to derive and explain logic.
- Ability to work at pace and to be flexible.
- A desire to deliver accurately and on time.
What can we offer you:
You’ll be supported with fantastic learning and development and have the opportunity to grow and develop your career with us.
We’ll also equip you with a benefits package that includes
- Competitive bonus
- Save-as-you-earn scheme
- Contributory pension scheme
- Colleague discount
- Discount platform including savings and cash back at numerous retailers, savings on gym membership, cycle to work scheme
Our widely recognised wellbeing strategy is something we’re proud of at Wickes. As part of this, we offer a range of health and wellbeing benefits and support, including an EmployeeAssistance Programme, financial education & loans, and access to parental, menopause and fertility support.
By giving you the support you need to do well at work, and the flexibility to make life work for you. We are giving you a career that doesn’t put your life on hold. Where you can be yourself, do your best work, and make a positive difference every day.
We recognise the value of bringing our teams together to collaborate, support each other and build on our amazing culture. We are also encouraging our teams to work flexibly, with a blend of remote / office working.
About Us:
Wickes is a multi-channel retailer operating in the home improvement market. With 50 years in industry, Wickes now generates revenue in excess of £1.6bn across 230 stores delivered by 8,000+ colleagues.
But it is the Wickes culture that we are really proud of. It's a collaborative, down to earth, fun and inclusive environment where people feel part of a winning team. All our colleagues come from different backgrounds, but what we all have in common is a determination to succeed and a passion for being the best we can be. If that sounds like you, we’ll make you feel right at home.
Vacancy Reference #
Please contact us here if you require any adjustments within the application process. If you require any reasonable adjustments at the interview stage you will have an opportunity to inform us when we invite you to interview. Please note, this link is only for reasonable adjustments required - general enquiries, or direct CV applications cannot be accepted via this form.
Trade Marketing Manager - Veet (Slough, Berkshire, GB, SL1 1DT)
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We are Reckitt
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Sales
Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online.Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success.We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.
About the role
You will work on the front line of strategic execution and at the centre of product delivery within a FTSE10 Company and one of the top 3 TV advertisers in the UK – with results that consistently outperform our competitors.
Our brands are Number 1 or Number 2 brands in all their primary markets and we work with key retail players like Tesco, Boots, Asda and Sainsbury (amongst many others!). You will be able to say that you work for the most successful market innovator in the sector – with 30% of sales over three years coming from new products – and a company recognised for the strength of its commercial capabilities, offering numerous career opportunities.
Your responsibilities
As a key member of our commercial team, the incumbent is responsible for analysis, strategy, best practices, 4Ps monitoring/follow-up, new product introductions and planning at a category level across a customer group.
Key Responsibilities/ Accountabilities
- Gathering and understanding Consumer and Channel/Customer insights through research. Use data gathered through research/analysis to develop category 4Ps strategy for Customer implementation
- Development/understanding of Global and Local Category best practices and
Senior Buyer - Marketing Agencies (Slough, Berkshire, GB, SL1 1DT)
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We are Reckitt
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Supply
Our supply chain is the backbone of our business. It's how we get our trusted products to people all over the world, safely and efficiently. And it's our talented and passionate teams that make this happen.If you're looking for a career in supply chain, there's no better place to be than Reckitt. We offer a variety of exciting opportunities in all areas of the supply chain, from planning and procurement to manufacturing and logistics. You could join our Global Supply Planning team to develop and implement our global supply strategy, or work with our Procurement Centre of Excellence team to negotiate and manage our supplier relationships.Our Manufacturing Excellence team help us improve the efficiency, quality and safety of our manufacturing operations, and our Logistics Excellence team develop new and innovative ways to distribute our products to customers.
About the role
Are you a strategic thinker with an eye for detail and a knack for negotiation? Reckitt is looking for a Senior Buyer to tackle the exciting challenges of factory procurement. This is your chance to play a central role in sculpting procurement strategies and influencing the efficiency of our operations. You'll be in charge of bringing together the best in supplier management, process improvement, and cost optimisation. Join us to make a real difference in a company that's leading the way in health, hygiene, and home care.
Your responsibilities
Consolidate the spend and manage the spend category holistically, each with a vision and a playbook to co-author with the business partners.
Work closely with business partners and Procurement leadership in understanding needs, objectives and priorities to optimise total cost, NWC, quality and service.
Use standard category management tools to organise and structure knowledge, develop objectives and measure against agreed KPIs.
Design and implement sourcing strategies for identified sub-sections of the Category in order to achieve optimal supply base that will generate competitive advantage.
Identifying, selecting and developing suppliers, negotiating and contracting. Makes sure that the Reckitt business is fully leveraged with its Global scope.
Report in a timely manner on activities within the subsection of the Category and escalate to the right forum to gain support.
Identify risks and opportunities involved in each sourcing process. Drive the organisation to mitigate identified risks using state of the art techniques. Push the organisation to move towards opportunities adopting creative solutions.
Identify, gain support for, and drive quality and service improvement strategies. .
Prepare assumptions to support business budgeting, where applicable. Over-deliver against those assumptions.
Follow marketing trends and innovation space and scout for insights
Build and maintain a strong relationship with suppliers in scope. Motivate suppliers to treat company as a preferred customer
Build appropriate templates and utilise various metrics to provide better insight into the subsection of the category. Leverage appropriate external sources to strengthen the viewpoint and problem solve situations.
Embed DEI and sustainability goals into the roadmap for the category sub-section.
The candidate should:
Strive to be recognised as a source of value by marketing stakeholders
Promote the total cost of ownership approach within the business
Implement Supplier Relationship Management & suppliers evaluation processes for suppliers in scope
Enforce compliance of Procurement processes with Reckitt policies
Provide assumptions on key trends and projects in pipeline for budgeting and plan purposes in alignment with Finance and budget owners
The experience we're looking for
Minimum bachelor’s degree in a related field such as marketing, finance, business or procurement / supply chain management
Minimum 4 years work experience
Proven experience in working in a fast moving and result driven environment which demands to work under pressure
Experience with leading cross-functional, sourcing projects
Experience in negotiation techniques with good interpersonal and relationship building skills
Strong ability to understand, analyse and present data to support a proposed recommendation is essential to this role
High degree of fluency in English is required for negotiation and internal communications
Communicates in a very clear and structured way verbally and in writing
Experienced with balancing long term relationships with shorter term initiatives
The skills for success
Supply Chain Management, Relationship Management, Business Accumen, Productivity management, Improve business processes, Distribution Logistics, Logistics Management, Management Third-party Logistics Providers, Supply Chain Planning, Vendor Negotiation, Contract Negotiation, Supply Management, Procurement, Category Management Expertise.
What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
Equality
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
Marketing Operations Business Development Leader - London
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About the job you’re considering
Capgemini’s Connected Marketing Operations practice sells and delivers Marketing Operations services to its top clients. Our portfolio of services is focused on delivering the latest and best in Content Operations, Campaign Management and Performance Marketing solutions to drive marketing and sales outcomes for the clients.
We are looking for a results-oriented leader for driving portfolio growth and acquiring new clients in the UK & European countries. If you are driven by a hyper growth challenge and love to wow the clients with your innovative solutions, then this is just the right leadership role for you!
Hybrid working: The places that you work from day to day will vary according to your role, your needs, and those of the business; it will be a blend of Company offices, client sites, and your home; noting that you will be unable to work at home 100% of the time.
If you are successfully offered this position, you will go through a series of pre-employment checks, including: identity, nationality (single or dual) or immigration status, employment history going back 3 continuous years, and unspent criminal record check (known as Disclosure and Barring Service)
Your Role
Go to Market and Sales Activation
• Define go-to-market plan for acquiring new clients and execute the plan in collaboration with Capgemini
sales and
Senior Product Marketing Manager - hybrid
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Blue Light Card. Individually great, together unstoppable
The Role and the Team
We have an exciting opportunity for a Senior Product Marketing Manager to scale and refine how we bring our product innovations to life for our members and partners. This is a pivotal role where you’ll connect the dots between what we build and how we communicate it, ensuring our propositions land with clarity, impact, and purpose.
You’ll drive go-to-market strategy, own messaging and positioning, and ensure every product launch and feature rollout supports our mission to make life better for those who give the most.
What You’ll Do
- Develop and execute consumer and partner propositions end-to-end, from market research and target audience identification to post-launch analysis, collaborating closely with cross-functional teams to drive product adoption and impact
- Own and execute go-to-market strategies for new features and propositions, ensuring coordinated planning, storytelling, and launch execution across Product, Marketing, CRM and Member Services
- Set up the operational model for product marketing, ensuring alignment and effective and scalable ways of working across the organization
- Craft compelling messaging frameworks and value propositions, turning insight into narratives that inspire action and reflect the real-world needs of our community
- Guide product marketing decisions using experimentation, data, UX research, market trends, and competitive landscape insights
- Champion product marketing across the organisation by being embedded early in the product development lifecycle, partnering with Product, Design and Engineering teams during discovery
- Collaborate with lifecycle and CRM teams to ensure journey-specific messaging supports feature adoption, re-engagement and member retention
- Define and track key success metrics such as feature adoption, activation, engagement uplift, NPS impact, and overall contribution to member and business outcomes
What You’ll Bring
- Expertise in B2C product marketing with a deep understanding of using market research and insights (inbound) and go to market strategy (outbound) within digital-first or tech-focused businesses (although we will consider those with a mix of B2B and B2C experience)
- Proven track record of solving complex business problems autonomously and in a structured manner, with the ability to balance hands-on execution and strategic thinking
- Strong experience in end-to-end customer journey thinking, with the ability to execute cross-functionally and ensure seamless delivery
- Previous experience developing and launching new consumer propositions that complement or expand existing offerings
- A demonstrated ownership mentality, taking full accountability for the end-to-end product marketing process and driving initiatives to completion
- Commercially driven, outcome-focused, and able to link product marketing efforts to measurable business goals and impact
We’d also love if you bring any of the below
- Familiarity with tools such as Amplitude, Google Analytics, Braze, Tableau, Figma, and experimentation platforms, with the ability to leverage these tools to drive insights and optimize product marketing strategies
- Experience partnering with CRM or lifecycle marketing teams to deliver relevant, timely comms that support onboarding and ongoing usage
Our Culture
Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It’s what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.
We don’t just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.
We’re committed to building a diverse and inclusive team where everyone feels they belong. Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve.
We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team, we aim to be flexible, but we aren’t able to offer fully remote working.
What We Offer
- Hybrid working and flexible hours
- Free parking and EV charging onsite at HQ
- 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days
- A company bonus scheme
- Your own Blue Light Card and exclusive access to thousands of discounts
- Generous funded BUPA medical insurance covering pre-existing conditions
- Group auto-enrolment pension plan
- Enhanced parental leave and absence leave
- Healthcare cashback plan
- Employee assistance programme (including mental health support) and mental health first aiders
- Great social events e.g., festive party, summer party, team socials, sports matches
- Regular company-wide recognition events e.g. Monthly Light’s Up and The Shine awards
- Relaxed dress code and modern office space (games area, chill-out areas, book club, free drinks/snacks)
- Onsite gym at HQ (including access to free HIIT & stretch classes)
- Strong learning and development culture
#LI-Hybrid
Remote Status: hybridLocation 1 24-28 Bloomsbury WayLondonLondonWC1A 2SNUnited KingdomLocation 2 *(if applicable) Charnwood Edge Business ParkCossingtonLeicesterLE7 4UZUnited KingdomPaid Social Marketing Manager (ECommerce) - UK
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Paid Social Marketing Manager (ECommerce) London, England, United Kingdom
THE ALLSAINTS TEAM
At AllSaints we are in the business of feelings - making our customers feel cool and confident. If, like us, you believe in the power of a great outfit, we'd love to talk to you.
We're a global brand made up of a very diverse mix of talented people in a huge variety of roles. Our products are designed in house and made by a small number of suppliers and artisans around the world to sustainable standards.
We are a brand embarking on a very exciting plan and we are seeking new members of the team who want to contribute to this.
THE ROLE
An exciting opportunity has arisen for a highly motivated Paid Social Marketing Manager to drive AllSaints’ paid media strategy, with a strong focus on eCommerce.
You will be directly responsible for the hands-on management, optimisation, and reporting of multi-million pound paid social budgets across Meta, TikTok, Pinterest, and Snapchat. The role also includes direct management of our media agency, fostering relationships with key social platform partners, and utilising creativetech tools such as Smartly to deliver high-performing, innovative campaigns. Collaboration across creative, design, and external partners will be essential in maintaining AllSaints’ reputation at the forefront of paid social and eCommerce marketing.
WHAT WILL I BE DOING?
- Lead the execution and continual development of the global paid social strategy to drive high-quality traffic and online sales, particularly during key trading peaks
- Manage and optimise multi-million pound paid social budgets across Meta, TikTok, Pinterest, and Snapchat, ensuring efficient allocation and maximum ROI
- Analyse and report on campaign and channel performance using Google Analytics, native platform tools, and agency feedback to deliver actionable insights and continual improvement
- Take direct responsibility for the daily management of our media agency: from briefing and guiding through to monitoring and evaluating output to ensure alignment with business objectives
- Build and develop direct relationships with key contacts at major social platforms, staying ahead of trends, betas, and new opportunities for the brand
- Partner with design and creative teams, leveraging solutions like Smartly to automate, test, and scale creative assets for campaigns
- Plan, brief, and coordinate campaigns across teams and agencies, ensuring cohesive execution that aligns with wider marketing and business objectives
- Champion ongoing testing and innovation in formats, features, and buying methods to ensure AllSaints remains a market leader in paid social and eCommerce
- Remain up-to-date with all relevant social platform updates, paid social technology advances, and industry regulations
ABOUT THE LOCATION
Based in our East London Studios in vibrant Shoreditch with perks and benefits offered from local businesses including discounts on food, shopping and health & beauty. Studio Location . Approximately a 10 minute walk from Liverpool Street Station and a 5 minute walk from Shoreditch High Street.
WHAT WE STAND FOR
The Customer is the Boss We work as one proud team to get the best for our customers
One Team We are joined up and encourage others to share their ideas
We Do What We Say We Will We know our goals, and we work with clear outcomes in mind
We Are Responsible We are self aware, understand the impact we have on others and are positive about the future
BENEFITS
- A generous wardrobe allowance so that you can wear our beautiful clothes to work each day
- We are a disability committed certified employer
- Employee discount for you to spend with family and friends
- 25 days holiday increasing to 28 days after 2 years continuous service
Be The First To Know
About the latest Marketing Jobs in London !
Product Marketing Professional (One Braham (4140), London, United Kingdom)
Posted 1 day ago
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London, Bristol or Manchester
3 days in the office, 2 days remote
Why this job matters
We’re the central link between product and partnerships, and this role will be key in supporting the Product Marketing Manager in aligning with the commercial roadmap to drive business growth through strategic marketing. With our new product marketing capability, we work cross-functionally to deliver multi-channel campaigns that boost ROI.
As Product Marketing Professional, you’ll help position our core connectivity products and partner offerings in market. You’ll understand customer needs and support go-to-market planning to deliver meaningful solutions. Collaborating with product, sales, partners, and marketing teams, you’ll help craft messaging and product collaterals that drives adoption and strengthens relationships.
What you’ll be doing
- Collaborate between Product, Commercial, and Brand & Marketing teams.
- Support delivery and upkeep of product-specific content across internal and external channels.
- Ensure product content is current, consistent, and centrally managed.
- Work with the Product Marketing Manager and Campaign team to drive performance across the connectivity portfolio.
- Own the fundamentals of product marketing and stakeholder engagement with excellence.
The skills and experience you will have under your belt
- Prior marketing experience with an understanding of marketing principles and practices.
- Previous experience in a B2B environment, ideally within a marketing team, demonstrating the ability to tailor messaging and campaigns to business audiences.
- Experience in launching new partner products to market is highly desirable.
- Excellent organisational and planning skills, with a keen eye for detail and accuracy.
- Proven ability in stakeholder management, including working with internal and external stakeholders up to senior leadership level.
- Self-motivated and resilient, capable of managing multiple projects under pressure and meeting tight deadlines.
- Strong customer-centric mindset, with the ability to identify customer pain points, needs, and preferences to inform marketing strategies.
- Solid product marketing knowledge, including best practices and go-to-market strategies.
- A curious and proactive approach to exploring and applying innovative product marketing strategies.
Benefits
- Annual on target bonus 10% (based on both personal and company performance)
- BT Pension scheme; minimum 5% employee contribution, BT contribution 10%
- 25 days annual leave + 8
Product Marketing Manager - Mobile (One Braham (4140), London, United Kingdom)
Posted 1 day ago
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London, Bristol or Manchester
3 days in the office, 2 remote
Why this job matters
We’re the powerhouse connection between the product and partnership teams, driving momentum through the quarterly commercial roadmap and turning bold business ambitions into reality with smart, strategic marketing. As product marketing, we’re breaking silos. Collaborating across functions to deliver high-impact, multi-channel campaigns that elevate ROI and spark real results.
As a Product Marketing Manager, you’ll be at the heart of our Mobile product success story. You’ll champion customer insights, craft go-to-market strategies and bring innovative products to life for our customers and partners. Working together with product managers, sales teams, tier-one partners, and marketing experts, you’ll shape compelling narratives that fuel adoption, deepen relationships, and make our products stand out in the market
What you’ll be doing
- Key interface between the Product team, Commercial and wider Brand & Marketing team.
- Own and manage all Mobile-specific marketing and external content—keeping it fresh, consistent, and centrally accessible.
- Be the voice of the customer—championing how our Mobile products can help elevate their business and shaping thought leadership campaigns.
- Lead end-to-end partner NPI campaigns and go-to-market plans that hit commercial targets.
- Drive stakeholder engagement through key meetings and quarterly reviews.
- Manage budgets and phasing with precision.
- Regular travel to London if you're not based there
The skills and experience you will have under your belt
- Proven experience in a marketing role with a strong understanding of mobile products and full marketing channel execution.
- Demonstrated ability to craft compelling, customer-focused content that drives engagement and communicates value.
- Strong commercial acumen with the ability to align marketing strategies to business goals.
- Experience building and managing relationships with internal stakeholders and external partners, including senior leadership.
- A track record of working in fast-paced environments, managing multiple priorities and delivering to tight deadlines.
- Ability to analyse market trends, customer insights, and competitor activity to inform marketing strategy and messaging.
Desirable
- Previous experience in a B2B marketing environment, ideally within the tech or telecoms sector.
- Experience in launching new partner products to market, from planning through to execution.
Benefits
- Annual on target bonus 10% (based on both personal and company performance)
- BT Pension scheme; minimum 5% employee contribution, BT contribution 10%
- 25 days annual leave + 8
Marketing & Commercial Strategy Manager (1 Braham Street, London, United Kingdom)
Posted 1 day ago
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London, Birmingham or Bristol
3 days in the office, 2 days remote
About EE
We’re EE. We are the biggest mobile and broadband operator in the UK and we have a relationship in every second household in the country. But we’re for everyone, on any network – serving up new tech, new services, and heaps of inspiration for every aspect of your connected life.
We’ve been awarded the UK’s best network for the last 10 years. It’s central to our vision – to be the most personal customer-focused technology company in the UK.
That means earning a place on customers’ home screens by offering them more than ever before, whether that’s helping their home run smarter with EE Home, levelling up their play with EE Game, helping them work on their terms with EE Work, or even unleashing their kids’ learning with EE Learn.
We’re also part of BT Group, which we’re even bigger than you might think. Millions of people rely on us every day to help them live their lives, power their businesses, and keep their public services running. We connect friends to family, clients to colleagues, people to possibilities. We keep the wheels of business spinning, and the emergency services responding.
We think we’ve got something special here. We want everyone to feel proud about working at EE – and feel excited about where we’re going and what we’re going to do. Want to join in?
Why this job matters
The UK telco market is going through a significant period of change with technology evolving and competition becoming fiercer than ever. BT Consumer is changing and transforming to meet this challenge, but there are still big questions answer for us to keep winning in the market.
It is the Marketing & Commercial Strategy team’s job to take the lead in answering these questions. They lead strategic activity that supports the delivery of the MTP and Marketing & Commercial priorities that underpin the Consumer Strategy.
Why join this team
We are the first port-of-call for Marketing & Commercial strategic matters, supporting Marketing & Commercial Leadership and the Consumer Leadership Team (CLT) in making key decisions across distribution, propositions and pricing strategy as well as sales channel transformation.
We operate like a consulting team, working with the business to define and solve specific time-bound questions. As part of the team, you will not specialise in any one area – instead you will have the opportunity to work across any of our products and channels, making this a fantastic place to develop your skills and knowledge.
The team is responsible for:
- Defining long-term roles of our channels in distributing our products across our multiple brands.
- Leading strategy for the long-term transformation of our sales channels including our push towards Digital distribution.
- Driving decisions on major structural propositional changes, working closely with Tariffing and Pricing teams.
- Identifying and assessing new routes to market and working with the Business Development team to build out a strategic partnerships pipeline.
- Unlocking step changes in performance through our existing routes to market.
- Creating distribution strategies for new major products and propositions.
- Underpinning Consumer’s Marketing & Commercial plan by identifying, analysing, evaluating and recommending strategic opportunities as well as identifying risks.
- Communicating and sharing our overarching Marketing & Commercial strategy with key stakeholders (e.g. as part of updates to BT PLC Group Board) and the wider organisation.
- Advising and representing Marketing & Commercial on key strategic cross-functional Consumer topics, including working with the Consumer CEO Strategy team.
- Being the long-term guardians of the business, ensuring that short term commercial decisions do not undermine our overarching strategy.
What you'll be doing
- Lead and own multiple strategy projects, taking responsibility of their end-to-end delivery, often working as part of a team with the other Marketing & Commercial Strategy Managers.
- Partner with Marketing & Commercial leadership team to define strategies and solve strategic problems.
- Work with subject matter experts to develop strategies that are informed by expert experience and well-founded logic.
- Create compelling presentations and briefing documents with clear strategic narrative.
- Conduct detailed quantitative and qualitative research and analysis.
- Use and create strategic frameworks to drive decision making.
- Present findings to and influence senior stakeholders across Consumer.
- Monitor market, competitor and industry insights to identify and share best-in-class practice and to identify opportunities/risks.
Skills and experience you'll have under your belt
- Previous background in commercial strategy, strategy/management consultancy, corporate strategy, commercial finance, strategic FP&A or strategic product management.
- Exceptional analytical and problem-solving skills with strong commercial acumen, in a consumer/B2C environment.
- Deep self-awareness, full commitment to personal development and willingness to push yourself outside of your comfort zone.
- Comfortable with, and effective, at navigating ambiguity.
- Full end-to-end project ownership and ability to drive your own timelines.
- Ability to work at pace and deliver against tight deadlines.
- Advanced Excel skills and ability to construct complex financial models.
- Advanced PowerPoint skills and ability to prepare high-quality presentations that present data clearly, with excellent storytelling skills.
- Confidence working with senior stakeholders; an ability to challenge, successfully influence and hold others to