5,556 Ppc Specialist jobs in the United Kingdom

Salary

£41,242 to £8,520 (dependant on experience)

Contract type

Temporary: Fixed Term Contract or Secondment

Hours

Full Time

Location

Poole, Dorset, England

Location description

Hybrid between home and Poole

Interview date

Mon 3rd and Thu 6th November

Closing Date

Reference

20452

Documents

The RNLI is the charity that saves lives at sea. We are driving fast paced, transformational change that is allowing us to save more lives in new and innovative ways. Our lifeboat crews and lifeguards need a dedicated, professional and talented team behind them so whatever the weather they can operate to the highest standards and save lives at sea.

Working together with partners and communities, we aim to educate, influence, supervise and rescue those at risk from drowning. We see digital technologies as a crucial in helping us achieve this goal.

We are looking for a Search Engine Marketing specialist to join us until the end of 2026 who will drive the performance of SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) across and associated digital properties, meeting established KPIs which directly contribute to the RNLI's objective to save every one.

• Salary: 1,242 to 8,520 (dependent on experience)
• Flexible working
• 26 days' annual leave plus Bank Holidays
• Outstanding pension scheme (contributions of up to 16% of basic salary)
• Life assurance
• Health and dental cash plan

You'll join our Digital Experience team in creating amazing digital experiences for our users across , sister sites, and drive performance in line with our organisational objectives. This means managing the delivery from start to finish of organic and paid search campaigns, by using an efficient process, and delivering quality & valuable outcomes. Utilising skills across industry research, creating benchmarks, quality assurance, testing, analysis & optimisation.

You'll be proactive in identifying opportunities for improvement in line with our Digital Principles, which include; utilising voice-of-the-user feedback and analytics data, test & learn and collaborative working. A hands-on approach and a specialism for search is key – as is commercial orientation, since you'll be looking to make a real impact on our mission to prevent drowning.

Building strong relationships across organisational teams, you'll work closely with our content and marketing teams and the wider Digital team in particular, acting as a colleague, collaborator and catalyst for innovative work throughout. With one eye on the future, you'll define what search means for the organisation and will work with third party partners in the execution of this strategy and vision.

• Demonstrable experience in search engine optimisation & paid search campaign management
• Understanding of the key algorithm updates and SEO implications
• Extensive understanding of best practice bid strategies for PPC and paid media to support in campaign optimisations
• Understanding of Search Engines' best practices and industry trends
• Ability to change strategies and adopt new techniques as the search space evolves
• Proficient use of various SEO/SEM tooling including, but not limited to: Screaming Frog, Google Search Console, Google Analytics, Keyword Research Tools, SEMRush or Ahrefs, MOZ, Google Ads, Search Ads 360, Google Grant
• Strong working knowledge and experience with data reporting ad visualisation tools
• Advanced knowledge of Excel to include pivot tables, vlookups, sumifs, and charts
• Ability to communicate with stakeholders effectively and confidently through email, reporting and presentations
• Expert in AI within search, including generative engine optimisation (GEO)

We are looking for someone who is an effective collaborator with a pragmatic approach to problem solving and a calm approach to a busy and fast paced environment. You should have the ability to think both tactically about day-to-day tasks plus support our longer-term strategy. Our ideal candidate will be proactive and focused on delivering strong, measurable results. If this sounds like you – apply today

Search AD – Independent agency – West London – c. £50K

The Company and Role:

My client, based in West London, is an independent agency in an exciting stage of their growth. They are a performance marketing agency and a close-knit team of specialists who are all focused on driving the agency forward. It’s a very fun, yet dynamic environment – table tennis/playstations etc… They provide a great atmosphere for your enjoyment, but they expect the best in return.

The Search AD - plays an integral role in the organisation. Paid Search and SEO is the core focus, but wider Paid Social experience will be valuable. The Search AD works alongside an execution team, focused on managing the client relationship and campaign strategy. You get to work with a fabulous team of Digital Marketing Consultants and Account Managers who will make your job easier!

To apply for this role, please click the ‘Apply’ button or email

Search AD – Independent agency – West London – c. £50K

The Company and Role:

My client, based in West London, is an independent agency in an exciting stage of their growth. They are a performance marketing agency and a close-knit team of specialists who are all focused on driving the agency forward. It’s a very fun, yet dynamic environment – table tennis/playstations etc… They provide a great atmosphere for your enjoyment, but they expect the best in return.

The Search AD - plays an integral role in the organisation. Paid Search and SEO is the core focus, but wider Paid Social experience will be valuable. The Search AD works alongside an execution team, focused on managing the client relationship and campaign strategy. You get to work with a fabulous team of Digital Marketing Consultants and Account Managers who will make your job easier!

To apply for this role, please click the ‘Apply’ button or email

Search AD – Independent agency – West London – c. £50K

The Company and Role:

My client, based in West London, is an independent agency in an exciting stage of their growth. They are a performance marketing agency and a close-knit team of specialists who are all focused on driving the agency forward. It’s a very fun, yet dynamic environment – table tennis/playstations etc… They provide a great atmosphere for your enjoyment, but they expect the best in return.

The Search AD - plays an integral role in the organisation. Paid Search and SEO is the core focus, but wider Paid Social experience will be valuable. The Search AD works alongside an execution team, focused on managing the client relationship and campaign strategy. You get to work with a fabulous team of Digital Marketing Consultants and Account Managers who will make your job easier!

To apply for this role, please click the ‘Apply’ button or email

Search AD – Independent agency – West London – c. £50K

The Company and Role:

My client, based in West London, is an independent agency in an exciting stage of their growth. They are a performance marketing agency and a close-knit team of specialists who are all focused on driving the agency forward. It’s a very fun, yet dynamic environment – table tennis/playstations etc… They provide a great atmosphere for your enjoyment, but they expect the best in return.

The Search AD - plays an integral role in the organisation. Paid Search and SEO is the core focus, but wider Paid Social experience will be valuable. The Search AD works alongside an execution team, focused on managing the client relationship and campaign strategy. You get to work with a fabulous team of Digital Marketing Consultants and Account Managers who will make your job easier!

To apply for this role, please click the ‘Apply’ button or email

Location: 2 days in Bournemouth office / 3 days optional WFH

Who are Upperdog?

Upperdog is a digital marketing agency based in Bournemouth town center. We're a team of digital pioneers who live by our motto, 'work hard and be nice to people' If you want to know more, take a look at our website or have a nose on Instagram. We're looking for a passionate Senior/PPC Specialist to join our expanding team.

So, what does the role involve?

As a PPC Specialist, you'll play a central role in delivering high-performing campaigns across Google Ads and other paid platforms. This is a hands-on executional role where you'll be responsible for the full campaign lifecycle, from planning, structuring, and launching to day-to-day optimisation and performance analysis.

You'll work closely with account managers and other channel specialists, contributing data-driven strategy and actionable insight to improve ROI. You'll also support wider tracking, reporting, and forecasting efforts, helping evolve how we use data to scale performance.

This role is ideal for someone who thrives on refining performance through data analysis and platform knowledge, particularly across Google Ads (Search, Pmax, Shopping, Display, and YouTube), and Microsoft Ads. You'll have experience building and managing campaigns at scale, working with significant budgets, and optimising for long-term growth and efficiency. Experience with SA360, DV360, or Search365 is a bonus but not required.

What will you be doing?

Campaign planning & optimisation

• Take ownership of Google Ads and Microsoft Ads performance across Search, Shopping, Pmax, Display, and YouTube with a focus on building campaigns at scale and managing large budgets
• Build campaigns from scratch using best-practice structures and naming conventions
• Set up targeting, bidding strategies, ad copy, and extensions based on funnel stage and objectives.
• Continually optimise campaigns using audience insights, search terms, negative keyword curation, and more.
• Define KPIs based on budget, historic performance, and business context
• Forecast campaign performance pre-launch using available data and benchmarks
• Implement testing plans across ad copy, targeting, landing pages, and bid strategies
• Write or manage ad scripts to streamline optimisation or flag performance issues
• Monitor pacing, diagnose underperformance, and act swiftly with corrective steps
• Align campaign strategy with landing pages and conversion goals

Reporting, insights & collaboration

• Support client meetings with performance commentary and clear narrative
• Interpret performance trends and translate them into commercial recommendations
• Contribute insights and learnings to quarterly reviews and wider strategic planning
• Collaborate with SEO and organic teams to align on shared objectives
• Support PPC Executives by reviewing campaign work, giving feedback and sharing knowledge and performance recommendations on their accounts.
• Assist Upperdog with new business activity, completing in depth audits, supporting pitch decks and presenting findings during the pitch process

Tracking & tools

• Support GA4 and GTM tracking setup in collaboration with the wider team
• Audit and QA tracking accuracy, especially during new campaign or site launches
• Maintain Looker Studio dashboards and performance trackers in Google Sheets
• Review attribution models and tag setups to ensure compliance and consistency
• Contribute to the agency's reporting and automation evolution

What skills & experience do you need to have?

• The most important thing is a genuine passion for PPC and results
• Relevant paid search experience in a digital marketing role (ideally at an agency) with proven experience in delivering PPC campaigns and independently managing those campaigns
• Knowledge of Google Analytics4 and Google Ads
• Proficient in keyword research tools and analytics platforms
• Excellent analytical skills with the ability to interpret data and make data-driven decisions
• Excellent communication skills, both written and verbal

Nice to have

• Familiarity with Search Ads 360, DV360 or Search365
• Experience writing or customising scripts using the Google Ads Script Editor
• Knowledge of BigQuery or GA4 Explorations for deeper analysis

What benefits can Upperdog offer you?

• 30 days of annual leave from your first day, plus Bank Holidays
• Hybrid and flexible working
• Private healthcare–Including mental health support, therapies and diagnostic
• Development and events contribution towards any additional learning such as online courses, subscriptions or reading materials to help you expand your knowledge
• Monthly team lunches
• Gym membership / subsidised parking
• Dog friendly office
• Quarterly team building – from the New Forest water park, crazy golf to virtual quizzes
• Good office location in central Bournemouth with nearby shops and cafes, located next to the gardens and 5 minutes from the beach
• Career progression; we hire our staff based on the long-term. Show us your hard work and commitment and we'll want you to grow with the company.
• And more.

Salary: Dependent on the candidate

For more information and to ensure your details reach the correct person, please email with a copy of your CV. You will hear back within 14 days to confirm if we'd like to invite you to interview. Please no recruitment agencies

Job Types: Full-time, Permanent

Benefits:

• Company events
• Company pension
• Flexitime
• Private medical insurance
• Work from home

Ability to commute/relocate:

• Bournemouth BH2 5BD: reliably commute or plan to relocate before starting work (required)

Experience:

• PPC Campaign Management: 2 years (required)

Work Location: Hybrid remote in Bournemouth BH2 5BD

The Role

We're looking for a
PPC Specialist
to take ownership of our paid media strategy and execution across platforms like Google Ads, Meta, and LinkedIn. You'll work independently day-to-day, with the support of our Marketing Manager who leads overall brand strategy and organic content. This is a great opportunity for someone confident in performance marketing who wants to shape and scale paid acquisition across a growing portfolio of campaigns.

This is not an assistant or coordinator role. You'll be responsible for setting up, managing, optimising, and reporting on paid campaigns across multiple channels with autonomy and commercial impact.

Key Responsibilities:

Paid Media Campaign Management

• Plan, launch, and optimise PPC campaigns across Google Search, Display, YouTube, LinkedIn, and Meta (Facebook/Instagram).
• Own keyword research, audience targeting, bidding strategies, and budget allocation across platforms.
• Set up and manage campaign tracking via GA4, Google Tag Manager, and other relevant tools.
• Write and test ad copy that drives conversions and aligns with messaging strategy.
• Identify and test new ad platforms and formats where relevant (e.g., Performance Max, Reddit Ads, TikTok).

Performance Monitoring & Reporting:

• Monitor daily campaign performance and deliver actionable insights to improve ROI and CPL.
• Produce weekly and monthly performance reports highlighting key metrics, trends, and recommendations.
• Conduct A/B tests on creative, copy, and landing pages to continuously improve performance.
• Align paid media strategy with business KPIs such as lead generation, pipeline contribution, or customer acquisition.

Collaboration & Communication

• Work closely with the Marketing Manager to ensure paid efforts align with wider campaigns and organic activity.
• Brief in-house or external design and content teams on creative requirements for campaigns (static, video, landing pages).
• Share insights with the wider team to help shape messaging, funnel design, and attribution models.
• Liaise with the commercial/sales teams (where applicable) to ensure paid leads are qualified and conversion-ready.

Ongoing Development

• Stay up to date with industry changes, platform updates (e.g., GA4, PMax), and regulatory shifts (e.g., cookie/privacy laws).
• Proactively identify and trial new growth tactics, automation tools, or bidding strategies to enhance efficiency.

What We're Looking For

• 3+ years of hands-on PPC experience (search and paid social).
• Proven success running paid campaigns with clear ROI or CPL improvements.
• Experience managing budgets and working to performance targets.
• Confident using Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and Google Analytics (GA4).
• Solid understanding of conversion tracking, UTMs, pixels, and attribution.
• Comfortable working independently, with strong project and time management skills.
• Strong analytical skills, with ability to interpret data and communicate findings effectively.

Nice to Have

• Experience with B2B lead generation or SaaS marketing.
• Familiarity with landing page CRO and UX best practices.
• Experience using Looker Studio, SEMrush, or other reporting and keyword tools.
• Understanding of brand safety, exclusions, and compliance in regulated sectors.

Why Join Us?

It's an exciting time to join the Pxa team while we're growing and gaining new experiences. Alongside this, you can expect:

• Competitive £30,000 salary
• On-site Creative/Game Room
• Progression Opportunities
• Personal development with funded courses
• Benenden Health Insurance
• Hybrid working
• Friendly and relaxed culture

Job Overview

We are seeking a skilled and experienced PPC Specialist to join our dynamic marketing team. The ideal candidate will have a strong background in digital advertising and a passion for driving results through effective campaign management. This role involves creating, optimising, and managing pay-per-click campaigns across various platforms, including Google Ads, Bing Ads and social media channels. The PPC Specialist will be responsible for analysing performance data to enhance campaign effectiveness and maximise ROI.

Duties

• Develop and implement PPC strategies across multiple platforms, including Google Ads, Bing Ads, LinkedIn Ads, and social media.
• Conduct thorough keyword research to identify opportunities for campaign optimisation.
• Craft compelling and relevant ad copy that aligns with campaign objectives, adheres to best practices, and attracts the target audience to increase CTR and conversion rates.
• Manage and optimise advertising campaigns to ensure maximum visibility and performance.
• Utilise tools such as Google Tag Manager and DoubleClick for tracking and reporting purposes.
• Monitor budget allocations and adjust bids to achieve desired outcomes.
• Analyse campaign performance metrics and provide actionable insights for improvement.
• Collaborate with the SEO and wider digital marketing team to align PPC strategies with overall marketing goals.
• Stay updated on industry trends and best practices in media buying and digital advertising.

Requirements

• A minimum of 3 years experience in managing PPC campaigns, particularly on Google Ads.
• Degree in Marketing, Business, or a related field is preferred.
• Strong understanding of media buying principles and practices.
• Familiarity with tools such as Google Tag Manager, DoubleClick, and social media management platforms.
• Excellent analytical skills with the ability to interpret data and make informed decisions.
• Knowledge of SEO principles is a must.
• Strong communication skills, both written and verbal, with the ability to work collaboratively within a team.
• A proactive approach to problem-solving and a keen attention to detail.

If you are passionate about digital marketing and possess the skills outlined above, we encourage you to apply for this exciting opportunity as a PPC Specialist.

Salary: Starting at £14,400 for 3 days per week, with reviews every 12 months, aiming towards potential progression and regular salary evaluations.

Job Types: Part-time, Permanent

Pay: From £14,400.00 per year

Expected hours: 24 per week

Benefits:

• Company pension

Education:

• Bachelor's (required)

Experience:

• PPC: 2 years (required)
• Google AdWords: 3 years (required)

Work authorisation:

• United Kingdom (required)

Location:

• Manchester (required)

Work Location: In person

Application deadline: 18/06/2025

Reference ID: PPC POSITION