178 Marketing Manager jobs in London

Digital Marketing Specialist

• Do you have experience in D2C or B2C marketing?
• Do you have hands-on experience with CRO (conversion rate optimisation) from AB testing and funnel analysis, to landing page optimisation?
• Do you understand how AI is reshaping digital marketing, and want to apply this knowledge in a forward-thinking team?
• Are you commercially aware: someone who really understands how market.

OQS Studio is the newly formed in-house creative agency powering standout campaigns across The Spectator, UnHerd, and Apollo — in the UK and internationally. We blend editorial flair with marketing precision to grow audiences, drive subscriptions, and strengthen the reach of our titles.

We're looking for a hands-on Digital Marketing Manager to execute acquisition and onboarding strategy across all platforms. You'll be integral in our drive to turn curiosity into commitment — building, optimising and monitoring journeys that convert readers into loyal subscribers, from first impression to long-term retention.

What you will be doing:

• Execute the end-to-end marketing funnel across OQS titles — with particular focus on top-of-funnel acquisition and post-sign-up onboarding (days 0-30)
• Build and deliver integrated campaigns across Meta, Google, YouTube, newsletters, web, and app
• Build and continuously optimise onboarding journeys — including triggered email flows, landing pages, push notifications, and in-app content
• Work closely with product, editorial, data, and design teams to ensure a seamless, high-quality user journey
• Adhere to clear reporting frameworks to track acquisition, conversion, and LTV across channels, working towards pre defined KPIs
• Maintain structured testing programmes (A/B, multivariate, offer testing) to inform strategy and increase ROI
• Ensure campaigns are both on-brand and optimised for performance — with a clear understanding of the nuances across titles and platforms
• Handle on-site promotions, metering journeys and offer pages

Requirements

• Proven working experience on acquisition or lifecycle marketing in a subscription-based business, publisher, or DTC environment
• Hands-on experience executing campaigns across Meta, Google Ads, YouTube, and similar performance platforms
• Practical experience building onboarding journeys that drive early engagement and improve retention would be a positive
• An understanding of marketing funnels, customer journeys, attribution models, and LTV forecasting
• Hands-on experience with GA4, Parse.ly, Campaign Monitor/Mailchimp, Customer.io or equivalent tools
• Knowledge of publishing tools i.e. Zephr or Piano is an advantage and some basic coding (HTML & CSS) is a benefit to create basic email and marketing templates
• A creative, collaborative mindset — with a strong eye for copy, design, and user experience
• Clear communicator and confident operator, comfortable working across multiple titles and stakeholder groups

Benefits

• Salary dependent on experience
• 5% Employer Contribution Pension Scheme
• All staff receive generous discounts at our Company restaurant, as well as free breakfast and fruit
• Cycle to work scheme
• Interest free season ticket loan

Location: London (hybrid working 3 office days per week)

Employment Type: Permanent, full time

Additional Benefits: Annual Bonus

Think the AA is just about roadside assistance? Think again.

For over a century, we've been evolving and adapting. Today, as the nation's leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us as a Digital Marketing Manager means you'll play a crucial role in our success and be part of this exciting motoring journey.

Our Chief Operating Office (COO) are the backbone of The AA, providing both stability and structure to support growth and innovation. We are the drivers of change.

#LI-Hybrid

We’re looking for a Digital Marketing Manager to join our Group Digital Marketing team and lead paid media activity across our Insurance and SMR (Service, Maintenance & Repairs) businesses. Reporting to the Group Head of Performance Marketing, you’ll play a key role in shaping and delivering digital strategies across Paid Search, Display, and Paid Social. You may also support other areas of The AA Group, including Roadside, AA Cars, Finance, Driving School, and DriveTech.

This is a hands-on, performance-driven role where you’ll manage agency partners, optimise multi-channel campaigns, and collaborate with internal stakeholders to drive measurable results. You’ll bring strong commercial acumen, technical know-how, and a test-and-learn mindset to continuously improve campaign performance, measurement, and creative execution.

• Own and execute digital marketing strategies across Paid Search, Display, and Paid Social.
• Manage agency partners and third-party suppliers to deliver best-in-class campaign performance.
• Collaborate with internal teams including Brand, Compliance, Finance, and Design to align activity with business goals.
• Lead testing roadmaps across creatives, ad copy, and landing pages.
• Analyse performance data, optimise campaigns, and present insights to senior stakeholders.
• Ensure smooth ad operations and support tagging/tracking requirements in partnership with analytics teams.

• Strong demonstrable hands-on experience in Digital Marketing, with deep expertise in PPC (Google, Bing) and Paid Social across large-scale campaigns.
• Proven ability to optimise paid media spend across channels, managing budgets exceeding £2 million , with a strong focus on performance and ROI.
• Experience working both agency-side and in-house , with the ability to confidently manage third-party suppliers and build collaborative relationships.
• Technically proficient in MarTech and AdTech platforms including Google Ads, Microsoft Ads, SA360, DV360, Campaign Manager, and Google Analytics.
• Strong analytical and commercial acumen , capable of interpreting KPIs, forecasting, and presenting insights to senior stakeholders.
• Excellent communicator and team player, able to simplify technical concepts, influence cross-functional teams, and thrive in a fast-paced, results-driven environment.

We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:

• 25 days annual leave plus bank holidays + holiday buying scheme
• Worksave pension scheme with up to 7% employer contribution
• Free AA breakdown membership from Day 1 plus 50% discount for family and friends
• Discounts on AA products including car and home insurance
• Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
• Company funded life assurance
• Diverse learning and development opportunities to support you to progress in your career
• Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family

Plus, so much more!

We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.

#LI-HH

About Charlotte Tilbury Beauty

Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.

Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.

Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the bran­d is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.

About the role

We have an exciting opportunity to hire an ambitious, passionate, and driven UK Retail Digital Marketing Manager, on a 12 month Fixed-Term Contract. We are looking for a true Digital expert!

You will create and implement impactful retail marketing activity, primarily focused online pivoting around changing customer habits and aligned with the overarching business goals. As part of your remit, you will own all retailer .com sites ensuring 5* onsite customer journey. As one of our regional brand marketing guardians, you will collaborate effectively with the wider UK teams and inspire our retail partners with your attitude to excellence, your unstoppable and imaginative creative flair and your passion for getting things done!

As our Retail Digital Marketing Manager you will

• Be the owner of the retailer marketing online across our home market pureplay accounts.
• Your role will be centred around translating Brand and Category strategies into holistic and integrated trade marketing plans that drive customer experience, traffic, retail sales results and category objectives. Execute with excellence.
• Own your results per retailer and suggest actions where needed to ensure retail sales objectives are met.
• Partner with commercial and retail operations teams to efficiently drive channels strategy and joint business plans through a marketing lens.
• Together with the Senior Retail Marketing Manager, Head of Marketing, and in partnership with Commercial, lead negotiation of trade marketing activities in line with strategy and with a focus on maximum ROI.
• Collaborate with global, insights manager and ct .com to propose recommendations for PDPs, banner assets and .com journeys to ensure best in class online experiences that set us apart from competitors.
• Work closely with the Category Marketing Team to deliver plans that drive our NPD whilst also accelerating & grow our core franchises.
• Bring thought-leadership and digital excellence to innovative and disruptive brand activity with our retail partners across the region to raise total brand awareness & create memorable brand moments, identifying best practices across the industry and opportunities to increase Charlotte Tilbury share of voice and ranking in existing retailers, with a strong lens on driving the best omnichannel customer experience.
• Support in continuing to improve processes within the UK team to ensure 'world-class’ delivery is achieved, particularly focusing on cross functional & regional collaboration.
• Contribute to accurate budget forecasting and actualisation of the regional marketing budget in line with sales targets.

Who you will work with

• You will report directly into our wonderful Senior Retail Marketing Manager UK, PP.
• Build exceptional relationships with the retailers’ buying, marketing and PR teams, to ensure the best possible collaboration and execution of marketing activity.
• Build collaborative relationships with all internal functions and key business stakeholders, across Commercial, PR, Global etc.

About you

• You have a strong, demonstrable background within Retail Marketing, gained within Beauty or Retail. You have strong experience of the Pureplay market.
• You have excellent digital & online Marketing skills!
• You are results driven, commercially minded with creative flair, you hold the consumer at the heart of everything that you do.
• You are analytical, you know how to translate results, data and Insights into actionable plans.
• You are a team player! You know how to build strong, trusted relationships. You are proactive, with a growth mindset and always willing to go the extra mile.
• You work well under pressure, you can ruthlessly prioritise and know how to influence up and work in an agile environment with ease.
• Have a flexible and professional attitude, you are hungry to learn and welcome challenge!
• Have exceptional organisational and prioritising skills, with great attention to detail and is results-driven.

Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreaamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.

Why join us?

• Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
• We’re a hybrid model with flexibility, allowing you to work how best suits you
• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
• Financial security and planning with our pension and life assurance for all
• Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
• Bring your fury friend to work with you on our allocated dog friendly days and spaces
• And not to forget our generous product discount and gifting!

At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.

If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page!

Senior Digital Marketing Manager
Hammersmith, London - Hybrid (2 days in office)

Contract: Full-time (5 days a week, Mon–Fri)
Salary: Competitive/ dependent on experience

Are you a data-driven, AI-curious marketer with a creative edge? We're looking for a Senior Digital Marketing Manager to supercharge growth across our portfolio of lifestyle and gifting brands, someone who doesn’t just optimise campaigns, but leverages the latest tools, including AI, to spot patterns faster, work smarter, and scale success.

Our expanding group of award-winning brands has been established for over 30 years and consists of multiple e-commerce platforms. Our vision is to provide the best service to customers during key events in their life. We believe that their shopping experience as they navigate those big, once-in-a-lifetime milestones should be exciting, positive and special; we help them make memories.

We started as the home of wedding gift lists, but now The Cambium Group encompasses so much more, supporting customers through life’s milestones every step of the way. Through our flagship brands The Wedding Shop , The Wedding Present Company , and Prezola , we help engaged couples build their dream gift lists with an obsessive focus on gold star customer service, from our luxury showrooms to our cutting-edge tech platforms. Backed by long-term investors Phoenix Asset Management, and with a focus on innovation and digital marketing, we’ve expanded into new markets too, bringing wedding planning platform Rock My Wedding into the group, launching lifestyle destination The Homeware Outlet , and most recently, revolutionising the baby gifting market with LittleList .

We’re looking for someone who thrives in a fast-paced, commercially minded environment and can blend strategic thinking with hands-on execution. This is a group-level role, giving you the opportunity to work across a variety of brands, customer segments, and campaign styles. You’ll report into the Group Marketing Director and collaborate closely with brand managers, content teams, designers, and external media partners.

Key Responsibilities:

• Develop and implement performance marketing strategies across Meta, Google, Pinterest, and other relevant platforms, ensuring alignment with overarching business objectives.
• Manage, monitor and optimise paid media campaigns to drive improved conversion rates, customer acquisition, and return on investment (ROI).
• Leverage SEO best practices to support long-term organic growth, including keyword strategy, on-page optimisation, technical SEO collaboration, and performance tracking via tools like SEMrush or Google Search Console.
• Use AI tools and platforms to identify performance trends, enhance creative testing, and streamline campaign workflows.
• Oversee marketing analytics implementation, including GA4 configuration, reporting, and insight extraction.
• Set up and manage marketing tags and campaign tracking via Google Tag Manager, ensuring accuracy across platforms.
• Advise on cookie consent compliance and ensure all tracking scripts and tags meet data privacy standards.
• Support our content security policy as it relates to marketing scripts and third-party tracking – no deep technical experience needed, but we’re looking for someone comfortable researching and advising on best practices.
• Collaborate with wider marketing, creative and commercial teams to deliver cohesive, integrated campaigns that support brand and revenue goals.
• Analyse campaign and SEO performance data to extract insights, identify opportunities, and refine strategies accordingly.
• Stay up to date with the latest digital marketing, SEO, and AI trends, proactively testing new tools and methods to stay ahead of the curve.
• Support budget planning and oversee efficient allocation of media spend and resources.
• Prepare clear and insightful performance reports and presentations for key stakeholders, highlighting results, learnings, and recommendations.

Requirements

Requirements:

• 3–5 years’ experience in performance or digital marketing, with a proven ability to drive measurable results.
• Demonstrable success in planning, executing, and optimising multi-channel campaigns across platforms such as Meta, Google, and Pinterest.
• Experience in implementing and optimising SEO strategies (on-page, off-page, and technical) to support brand visibility and long-term acquisition.
• Strong working knowledge of GA4 and SEO tools such as SEMrush, Ahrefs, or Google Search Console, with experience in data interpretation and reporting.
• Proficient in Google Tag Manager, including setting up tags, triggers, and variables to support accurate marketing measurement.
• Awareness of cookie consent regulations and experience ensuring marketing activity is compliant with privacy requirements.
• Experience using AI tools or automation platforms (e.g. ChatGPT, Jasper, AdCreative, Phrasee, or similar) to improve performance workflows, uncover trends, or support ideation.
• Solid understanding of digital marketing channels including paid search, paid social, SEO, and display advertising.
• Strong analytical mindset, with the ability to translate data into clear, actionable insights.
• Excellent organisational and project management skills, with the ability to manage multiple campaigns simultaneously.
• Confident communicator with outstanding written and verbal presentation skills.
• Collaborative team player with a proactive, hands-on approach.
• Meticulous attention to detail and a drive for continuous improvement.
• Familiarity with other key tools (e.g. Meta Ads Manager, SEMrush) is a plus.

Benefits

Benefits:

• 23 days paid holiday per year (plus Bank Holidays) – entitlement will increase every year after 2 years of service
• Annual Bonus Scheme
• Cycle2Work
• Discount Scheme (over 500 Brands) – brands include The White Company, LSA, Nkuku, Le Creuset, Oka, Denby, Garden Trading Company, Neom, Emma Bridgewater, Weber, Soho Home, Blush & Blue and more (discounts of up to 75% off RRP for selected brands)
• Discounted Private Healthcare
• A beautiful, dog friendly office with a brilliant team, regular socials and flexible working options
• Extra day of annual leave for your birthday
• Option to purchase additional annual leave at discounted rate

• Develop and execute a comprehensive digital marketing strategy across various channels, including SEO, SEM, social media, email marketing, content marketing, and affiliate marketing.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve target CPA/ROAS.
• Oversee the company's SEO strategy, ensuring high search engine rankings and organic traffic growth.
• Develop and implement engaging content marketing initiatives to attract and retain target audiences.
• Manage social media presence and engagement strategies to build brand loyalty and drive community interaction.
• Plan and execute email marketing campaigns, including list segmentation, automation, and performance tracking.
• Analyze campaign performance using web analytics tools (e.g., Google Analytics), providing regular reports and actionable insights to stakeholders.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, identifying new opportunities for innovation and growth.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources across channels.
• Collaborate with internal teams (e.g., design, sales, product) to ensure brand consistency and integrated marketing efforts.
• Lead and mentor a remote team of digital marketing specialists.
• Conduct market research and competitor analysis to identify market opportunities and threats.

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field. A master's degree is a plus.
• Minimum of 7 years of experience in digital marketing, with a strong focus on performance marketing and campaign management.
• Proven success in developing and implementing data-driven digital marketing strategies that have delivered measurable results.
• Expertise in SEO, SEM, content marketing, social media marketing, email marketing, and affiliate marketing.
• Proficiency with marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, SEMrush, HubSpot, Mailchimp).
• Strong analytical skills and the ability to interpret complex data sets to drive decision-making.
• Excellent written and verbal communication skills, with the ability to craft compelling marketing copy.
• Experience managing budgets and leading teams, preferably in a remote setting.
• Creative thinking and a passion for innovation in the digital space.
• Ability to manage multiple projects simultaneously and thrive in a fast-paced, remote work environment.